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Automotive

Automotive

Key Contacts

Cambodia

Indonesia

Laos

Myanmar

Thailand

Vietnam

OVERVIEW

Driving growth across Southeast Asia for leading players in the global automotive industry.

Tilleke & Gibbins acts for clients across the automotive value chain, from upstream automotive and automotive parts manufacturers to downstream automotive distribution and sales dealerships, offering a one-stop service for a full range of legal matters in Southeast Asia.

At the start, our multidisciplinary team helps automotive industry players structure and implement market entry models, including assisting with M&A transactions and joint ventures, obtaining licenses and investment incentives, and protecting valuable designs, patents, and trademarks. For manufacturers, we also regularly assist with land acquisition and factory construction in industrial estates and special economic zones. Once companies are set up and operating, we continue to work closely with our clients to maintain regulatory compliance across the region, advising on antitrust and trade competition, employment, import and export, tax, and other general corporate matters. And when complications occur, we also represent automotive clients in dispute resolution, including commercial and IP litigation, product liability claims, and class actions.

Our full-service legal expertise enables clients to capitalize on opportunities for success in the region, driving growth across Southeast Asia for leading players in the global automotive industry.

Experience

  • Advised Volvo Group on the Thai elements of its global strategic alliance with Isuzu Motors in respect of commercial vehicles, which included Isuzu Motor’s JPY 243 billion acquisition of Volvo Group’s UD Trucks.
  • Retained to assist a European automotive manufacturer with a full range of matters relating to its operations in Thailand, including assisting with the acquisition of land and construction of a factory, obtaining licenses from the Thai Board of Investment (BOI) and other government agencies, and advising on tax matters.
  • Engaged to assist an automotive parts manufacturer with the establishment of a subsidiary and factory in Vietnam to produce and export automotive safety products. Among other things, we assisted the client with company formation, negotiating and reviewing land documents/agreements, meeting with local authorities, and preparing and applying for the Investment Registration Certificate and Enterprise Registration Certificate.
  • Assisted an American multinational automotive manufacturing company with the sale of its two manufacturing plants in Thailand following the winding down of its local operations.
  • Retained by a world-leading EV company to provide ongoing legal advice in connection with its entrance and ongoing operations in the Thai market. Our team handled a full range of legal work for the client, including company establishment, obtaining benefits under the Thailand-U.S. Treaty of Amity, advising on obtaining licenses and incentives from the Thai BOI, applying for a direct marketing license, preparing a land and building lease agreement, and reviewing and localizing more than 10 commercial contracts for its local operations.
  • Retained by numerous world-leading multinational automotive companies to assist with the prosecution and enforcement of designs, patents, and trademarks across Southeast Asia.
  • Advised a British multinational automotive company on the proposed offering of eSim-based solutions in vehicles sold in Cambodia, Laos, and Myanmar, including extensive advice on permanent establishment risks.
  • Successfully represented a German automotive manufacturer of luxury vehicles in a rare cross-class trademark opposition against an application for the protection of a mark that was confusingly similar to our client’s mark in a different class.
  • Obtained judgments in favor of an American automaker against seven product liability claims made by plaintiffs in Thailand. Owing to our arguments and evidence, the court ruled that the vehicles were safe products under the Product Liability Act.
  • Advised a well-known EV manufacturer on the most appropriate business model for entering the Vietnam market, including advice on issues related to renewable energy generation and storage.
  • Retained to assist a Japanese multinational automotive group in reviewing and amending its template distribution agreement, which forms the basis for the distribution framework with its local partner in Laos.
  • Successfully represented a European luxury car manufacturer in bringing a civil suit against an unaffiliated Thai secondhand car dealer for unauthorized use of our client’s trade name, trademark, and service mark.
  • Advised a German auto parts manufacturer on various financing options for the possible acquisition, via a holding company, of a Vietnamese target company, including advice on Vietnamese regulatory requirements on the transfer of funds for operational financing via shareholder loans or cash pooling.
  • Successfully represented BMW in a domain name dispute case against a Vietnamese individual who had registered three domain names incorporating our client’s well-known “BMW” trademark. Our argument led the HCMC Court to order the cyber squatter to surrender the domain names to our client and pay legal fees.
  • Represented a Japanese automotive manufacturer in defense against a product liability claim concerning an airbag that failed to deploy. Due to our representation, the claim was settled in favor of our client in court and the client was not required to initiate a product recall.

PROFESSIONALS

RELATED INSIGHTS

March 9, 2026
Over the past several years, numerous automobile manufacturers have brought electric vehicles (EVs) to the market and received positive feedback from consumers in Thailand and around the world. EVs have gained popularity due to their lower maintenance costs, reduced energy expenses, and environmental benefits. However, reports have emerged of EVs causing problems such as battery fires, autopilot malfunctions leading to accidents, and safety systems such as brakes engaging automatically under inappropriate conditions. Even when these situations do not cause injury to drivers or passengers, they raise significant concerns for EV manufacturers, importers, and sellers operating in Thailand. These problems may seriously impact businesses if the products are identified as unsafe under Thailand’s Product Liability Act (PLA), officially known as the Liability for Damages Arising from Unsafe Products Act. Under this law, authorities or courts can order business operators to recall products from the market or prohibit their export, import, or sale. To manage and mitigate the risk of being found liable for damages due to an unsafe product under the PLA, EV business operators should be aware of the scope of the law. Potentially Liable Parties The PLA identifies several types of entrepreneurs and business operators—both individuals and entities—as “potentially liable parties” (PLPs) who may be held liable under the law. In the EV context, this could include vehicle manufacturers, battery suppliers, software developers whose systems are integrated into the vehicle, and local importers or distributors. Specifically, the PLA covers: Manufacturers or hirers Importers Sellers of goods for which the manufacturer, hirer, or importer cannot be identified Any other party who uses the name, trade name, trademark, or statements associated with the alleged unsafe products, or acts in a manner that causes them to be perceived as a manufacturer, hirer, or importer Definition of “Product” and “Unsafe Product” The
February 20, 2026
On February 2, 2026, Myanmar’s Ministry of Finance and Revenue issued Notification No. 19/2026, reducing the customs duty rate to 0% for certain battery‑electric vehicles, machinery, and related spare parts, applicable from February 2, 2026, through March 31, 2026. Under the notification, imports of battery‑electric special‑purpose vehicles, battery‑electric industrial machinery, and associated spare parts listed in the notification’s annex are eligible for a zero‑percent customs duty rate. These items must be supported by technical recommendations from the Ministry of Electric Power and a recommendation from the Ministry of Industry. The notification applies to a broad range of battery electric equipment, including the following categories: Special purpose vehicles, such as crane trucks, mobile drilling trucks, concrete mixers, mobile clinics, broadcast vans, and street‑cleaning vehicles. Heavy machinery, including excavators, bulldozers, loaders, cranes, rollers, forklifts, and port handling equipment. Spare parts, covering 16 specified categories, including key components such as chargers, inverters, and controllers. Importers and businesses using electric‑powered industrial equipment should review the scope of the eligible items and confirm whether their planned imports fall within the lists covered by the notification.
December 26, 2025
Thailand has granted ride-sharing platforms additional time to comply with new regulatory requirements, extending the compliance deadline to March 31, 2026 (replacing the previous deadline of October 2, 2025). The postponement was made official on December 18, 2025, when Thailand’s Electronic Transactions Development Agency (ETDA) published the second Notification Regarding Supervision of Ride-Hailing Platforms Classified as High-Impact Digital Platform Services under the Royal Decree on Digital Platform Service Businesses. The notification provides additional time for ride-sharing platforms and drivers to transition to full regulatory compliance. The extension replaces the effective date provision of the earlier notification and applies specifically to ride-hailing activities. Background The postponement responds to feedback from operators and driver groups regarding challenges converting private vehicles into legally registered public vehicles, including complex registration procedures, high compliance costs, and operational delays. The Department of Land Transport (DLT) is concurrently reforming its vehicle registration and driver verification processes to streamline operations. Given these issues, the Electronic Transactions Committee has deferred enforcement to provide an adjustment period for operators and drivers to meet compliance requirements. Ongoing Obligations While the effective date has been deferred, the substantive obligations imposed on ride-sharing platforms remain fully intact. Operators must continue preparing to comply with the additional duties applicable to high-impact digital platform services, beyond the general requirements under the digital platform services framework. Operators are expected to use the extended transition period to finalize operational and compliance readiness ahead of enforcement on March 31, 2026. Key focus areas include: Integration with DLT vehicle-registration systems Deployment of robust driver and passenger identity verification mechanisms Updates to platform terms of service, driver-onboarding standards, and internal operational policies Preparation for ETDA reporting obligations and future audit and review processes Next Steps While the postponement replaces the previous effective date with the new March 31, 2026,
September 19, 2025
Over the past two years—particularly since Thailand announced incentives for EVs, including tax exemptions and reductions—there has been a clear trend of manufacturers relocating their facilities to Thailand. This shift is reshaping the country’s industrial landscape and creating significant opportunities in the real estate sector for companies looking to establish or expand EV manufacturing operations in Southeast Asia. Incentive-Driven Market Transformation The government’s tax exemptions and reductions have proven effective in attracting foreign investment, with Chinese manufacturers currently dominating the market. Most EV parts and car manufacturers operating in Thailand are from China, reflecting the prominence of Chinese EV brands that have already established a presence in the country. The sector encompasses manufacturers of electrical equipment as well as companies seeking to establish facilities for producing electric vehicle components, parts, and accessories. The surge in activity is evident across Thailand’s EV manufacturing sector, with legal practices handling these transactions experiencing unprecedented demand. Industrial Real Estate Framework and Market Dynamics Thailand’s industrial real estate framework provides compelling advantages for foreign manufacturers, who typically face restrictions on foreign land ownership under the Land Code. However, foreign investors can benefit from exemptions to these restrictions if the land is located within industrial real estate zones designated by the Industrial Estate Authority of Thailand (IEAT) or they obtain investment promotion from the Board of Investment (BOI) if the land is located outside an industrial estate area governed by the IEAT. Both the IEAT and BOI provide special tax and nontax incentives, including foreign land ownership, with even greater incentives available for land situated within the country’s Eastern Economic Corridor (EEC). This regulatory advantage has sparked a parallel trend in land development. Industrial real estate developers in the EEC are actively consolidating land into large plots to develop new industrial estate projects, recognizing that
AWARDS & RANKINGS
December 1, 2025
Tilleke & Gibbins is pleased to announce that the firm has been honored with two awards at the 2025 Lexology Index Awards in London, this time picking up both the Thailand and Vietnam Country Awards. Formerly known as the Who’s Who Legal Awards, the Lexology Index Awards celebrate outstanding achievements by firms and individuals identified through Lexology’s extensive global research process. Tilleke & Gibbins’ continued success in this forum reflects the exceptional expertise and dedication of its team, whose commitment to delivering the highest caliber of legal services continues to set a benchmark in the industry. The firm extends its gratitude to its talented professionals and valued clients for their continued trust and support. A full list of the winners of the 2025 Lexology Index Awards is available on the Lexology website.
November 20, 2025
Tilleke & Gibbins is pleased to share that Asia Business Law Journal (ABLJ) has released its A-List of Thailand’s Top 100 Lawyers and its exclusive Legal Icons list for 2025. This year, Darani Vachanavuttivong has again been named a Legal Icon, recognizing her as one of the most distinguished professionals in Thailand’s legal community. In addition, nine other Tilleke & Gibbins lawyers have been named among Thailand’s Top 100 Lawyers. The full list of honorees is: Alan Adcock Charunun Sathitsuksomboon Chusert Supasitthumron (new ranking) Athistha (Nop) Chitranukroh Darani Vachanavuttivong (Legal Icon) Kobkit Thienpreecha Nuttaphol Arammuang Pimvimol (June) Vipamaneerut Thawat Damsa-ard Tiziana Sucharitkul The ABLJ A-List is compiled through extensive research, including nominations and feedback from in-house counsel worldwide and international law firm partners who focus on Thailand. The editorial underscores the demand for lawyers with unmatched expertise, a dedication to quality, and a proven ability to deliver strategic, innovative solutions. To view the full list and the accompanying editorial analysis, please visit the ABLJ website.