You are using an outdated browser and your browsing experience will not be optimal. Please update to the latest version of Microsoft Edge, Google Chrome or Mozilla Firefox. Install Microsoft Edge

Biography

Suebsiri Taweepon is a partner in Tilleke & Gibbins’ intellectual property (IP) department and co-head of the firm’s technology industry group. He has been recognized as a top lawyer in the area of IP by publications such as The Legal 500 Asia-Pacific, WTR 1000, IAM Patent 1000, Benchmark Litigation, Asialaw Leading Lawyers, World IP Review, and Asia IP.

He has extensive experience in both contentious and non-contentious IP matters, with a particular focus on tech-related matters, including intellectual property litigation, enforcement,  licensing, managing portfolios, and registration of IP rights. Suebsiri is also regularly involved in government consultations and has a great deal of experience in anticounterfeiting matters and strategic investigation plans.

Suebsiri is president of the Intellectual Property Association of Thailand (IPAT), councilor in the Thailand group of the Asian Patent Attorneys Association (APAA), and was appointed to be an advisor to the Committee on Considering the Draft Amendment to the Copyright Act at the Parliament of Thailand. He is also an adjunct lecturer on IP law at one of Thailand’s most prestigious universities and several others, a prolific author of legal publications, and a regular speaker at domestic and international conferences.

Suebsiri holds LLM degrees from Duke University and Thammasat University, and an LLB from Chulalongkorn University. He is a qualified lawyer in Thailand, a member of the Lawyers Council of Thailand and the Thai Bar Association, a licensed notarial services attorney, and a registered patent agent in Thailand.

Experience

  • Won Thailand’s highest-ever award for damages in an IP case at the Intellectual Property and International Trade Court against infringers of a client’s invention patents, with an award of over THB 106 million (approximately USD 3.5 million), plus interest, on behalf of a world-leading pioneer in the aquaculture industry.
  • Cooperated with the Department of Special Investigation (DSI) to execute sophisticated raid plans and successfully seized more than 1,000 fully assembled motorcycles worth more than THB 40,000,000 from a motorcycle factory in southern Thailand. The motorcycles were seized under the authority of the Thai Patent Act for the offense of criminal infringement of a well-known Japanese motorcycle company’s design patents.
  • Won a tremendous victory in one of the most complex patent litigation cases ever presented at the IP&IT Court on behalf of a U.S. multinational glass manufacturer. The case involved a Thai patent comprising various product and process claims in mirror-making technology. Our client was the defendant in a civil action brought by a top Japanese glass mirror maker, alleging infringement of its patent rights. In turn, our client filed a counterclaim asserting that the granted patent is invalid and should be revoked. After more than 30 days of hearings with testimonies of world-class experts from both sides, the Court rendered its judgment completely in favor of our client. The Court declared the plaintiff’s patent invalid and unenforceable.
  • Successfully defended and reached a favorable settlement on behalf of a large Thai automotive lighting company in patent litigation involving a French company in the same business of automotive lighting and the sale of automotive spare parts.
  • Advising and working in collaboration with the Software Industry Promotion Agency, a public organization under the Ministry of Information and Communication Technology of Thailand. Advised on IPR-related issues for more than 50 Thai software companies and organized three seminars with more than 150 attendees over the project’s three-year span.
  • Secured a victory for the top producer of welding electrodes in Thailand against a local infringer in a landmark passing-off case before the Supreme Court of Thailand. The client’s resounding success may be attributed to the defensive strategy of using multiple separate trademark registrations to collectively cover the entire package design.
  • Represented a top Italian fashion design company in a case before the IP&IT Court. The IP&IT Court cancelled the defendants’ 18 trademarks, awarded a substantial amount of compensation to the client, and issued a permanent injunction prohibiting the defendant from using marks similar to the client’s trademarks and trade name.
  • Advised a Fortune 500 health care services company and successfully secured its valuable trade secret from possible misappropriation by suspected infringers.
  • Provided strategic advice on trademark portfolio management and helped to combat several infringing logos on behalf of the world’s largest international coffeehouse chain company.
  • Advised and assisted a financial services company in protecting its computer software against unauthorized use and dissemination of copyrighted works.
  • Represented a leading U.K.-based sportswear and football equipment supplier in a civil case against its former Thai distributor. Obtained an Anton Piller order and seized a total of 96,000 counterfeit items that were produced in breach of the defendant’s contract with the client.
  • Represented multinational companies in complex patent litigation matters in both prosecuting against patent infringement and defending against the alleged use of equivalent technology.
ABOUT Suebsiri

Location

Languages

    Thai

    English

Education

    LLM, Duke University

    LLM, Thammasat University

    LLB, Chulalongkorn University

Insights

August 20, 2026
As part of its membership in Lex Mundi, Tilleke & Gibbins has released the latest edition of its Guide to Doing Business in Thailand, providing an overview of the legal, regulatory, and commercial considerations for companies establishing or expanding operations in Thailand. The 2026 edition offers practical insight into the country’s business environment, investment framework, and operational requirements. The guide covers a wide range of topics relevant to foreign and domestic investors, including: Investment incentives and promotion schemes Financial facilities and banking regulations Exchange controls and money transfers Import and export regulations Business structures and incorporation options Requirements for establishing a business Operational and compliance considerations Business cessation and insolvency procedures Employment and labor laws Taxation Immigration and visa requirements Prepared by Tilleke & Gibbins lawyers across multiple practice areas, the publication outlines key aspects of doing business in Thailand, including foreign investment restrictions, regulatory compliance obligations, corporate structures, employment requirements, and recent legal and economic developments affecting investors. The publication forms part of Lex Mundi’s Country Guides series, a global collection of jurisdiction-specific reference materials prepared by member firms around the world. Together, these guides help companies evaluate opportunities, compare regulatory environments, and plan international business activities across multiple markets. The full Guide to Doing Business in Thailand 2026 is available through the button below.
August 13, 2026
Modern agricultural machinery is no longer purely mechanical but instead technology dependent. Modern tractors, harvesters, and other farm equipment increasingly incorporate embedded software, electronic control units, sensors, and digital diagnostic systems. While such technologies enhance efficiency, productivity, and precision farming, they also affect the manner of equipment repair and maintenance. As a result, farmers and independent repair providers may have little practical choice but to rely on authorized dealers, even for routine maintenance and repairs. Section 36 of Thailand’s Patent Act reflects the principle that the authorized sale of a patented invention usually exhausts the exclusive right of the patent owner over the specific product. This means that upon legal sale of the patented product, it can typically be used or resold without further authorization from the patent holder. This principle is relatively straightforward when applied to traditional mechanical equipment. Ownership of a machine ordinarily carries with it the practical ability to diagnose faults, replace worn parts, and restore the equipment to working order. Modern agricultural machinery, however, increasingly depends on embedded software, proprietary diagnostic systems, firmware updates, and other digital resources that may remain under the control of the manufacturer or patent holder. This tension lies within the “right to repair” debate. In the United States, on July 8, 2026, the Federal Trade Commission and five states announced a settlement with Deere & Company resolving allegations that Deere had unlawfully restricted farmers’ and independent repair providers’ ability to repair their equipment. Under the terms of the settlement, for the next ten years, Deere must provide repair resources, including software capabilities, on terms equivalent to those provided to authorized dealers. The Deere settlement highlights that the nature of ownership is changing, but legal concepts have not kept pace. Traditional patent-law concepts, including patent exhaustion, were developed with physical products
August 10, 2026
Thailand has finalized its social media KYC (“know your customer”) rules under Notification of the Electronic Transactions Commission on Measures to Prevent Technological Crimes for Social Media Service Providers (No. 2), which was published in the Government Gazette on May 5, 2026, and will take effect on November 1, 2026. While an early draft of the notification proposed requiring social media platforms to arrange identification of every user account, the final notification is significantly more targeted, focusing on paid online advertising and advertiser identity verification. Though the regulatory initiative primarily aims to combat online fraud and technology-related crimes, it also has important consequences for intellectual property enforcement, because the verified platform records that will be generated under the new requirements can help IP rights holders to identify anonymous online infringers. Key Regulatory Mandates The notification requires social media service providers to verify the identity of advertisers before their paid advertisements are published and disseminated in Thailand through social media, regardless of whether the advertising fees come from the advertisers or third parties. Verification of an advertiser is valid for one year, after which verification would have to be performed again before the platform could publish additional paid advertisements from the advertiser. Permitted verification methods are specified under the notification. A platform may verify an advertiser by checking identity evidence and confirming the connection between the advertiser and that identity evidence, with the notification giving facial comparison against certain government-issued identity documents as an example. Alternatively, platforms may verify advertisers through a digital identity verification and authentication system with an identity-proofing assurance level not lower than the level prescribed by Thailand’s Electronic Transactions Commission. The notification further requires platforms to retain only the advertiser’s information necessary to identify the advertiser, beginning from the start of the advertising activity and for
June 15, 2026
The surge in AI development has led to a desperate demand for large, high-quality training data. However, real-world data can be expensive to collect, difficult to access, and often subject to strict privacy and regulatory constraints. Synthetic data, which consists of artificially generated records that replicate the statistical properties of real-world data without reproducing specific individuals’ information, provides an appealing solution by generating artificial datasets at scale without relying on identifiable personal information. It combines speed, cost efficiency, and regulatory compliance, making it a sensible alternative for organizations seeking to reduce risks while maintaining data utility. When properly anonymized, synthetic datasets may fall outside the scope of laws such as the EU’s General Data Protection Regulation (GDPR) or Thailand’s Personal Data Protection Act (PDPA), reducing compliance burdens while still supporting high-quality model training. However, relying on synthetic data without rigorous legal due diligence could be a strategic mistake. It replaces one set of known risks (scraping, direct privacy liability) with a new set of complex liabilities. The narrative that synthetic data is a “silver bullet” for privacy and IP compliance is dangerous and could be misleading. While synthetic data addresses data scarcity, it also introduces new legal uncertainties. Legal counsel should anticipate downstream risks arising from compromised data sources. Models trained on unlawfully obtained data may need to be decommissioned, even if their outputs appear lawful. What is synthetic data? Synthetic data refers to artificially generated information created using AI techniques such as deep learning and generative models. Instead of copying real records, it reproduces the statistical patterns and relationships found in the original dataset. Synthetic data generally falls into three categories: Fully synthetic data – Entirely new data points generated from learned patterns. The model studies the structure of the original data and produces records that resemble real-world

Awards & Rankings

August 13, 2026
Tilleke & Gibbins has been recognized in the inaugural Asia Top Cybersecurity & Data Law Firms 2026 list from Asian Legal Business (ALB), published in the magazine’s August 2026 edition. The new ranking highlights leading law firms across Asia with dedicated cybersecurity, privacy, and data regulation practices, recognizing firms with a proven track record of advising clients on complex cybersecurity and data law matters. Tilleke & Gibbins is one of only 21 firms included in the inaugural list, reflecting the firm’s strength in data privacy, cybersecurity, technology, and regulatory matters throughout Southeast Asia. According to ALB, the firms selected for inclusion are recognized for their capabilities in areas such as privacy compliance, incident response, digital investigations, and technology-enabled client service. The recognition underscores the continued growth and regional prominence of Tilleke & Gibbins’ data privacy and cybersecurity practice, which advises clients across a broad range of industries on data protection compliance, cybersecurity preparedness and response, technology transactions, digital platform regulation, and emerging regulatory developments. This latest honor reflects the firm’s commitment to helping clients navigate an increasingly complex digital and regulatory landscape and reinforces its reputation as a leading adviser on technology, privacy, and cybersecurity issues across the region.
June 11, 2026
A total of 11 Tilleke & Gibbins intellectual property practitioners have been recognized in World Trademark Review‘s WTR Global Leaders 2026, an exclusive ranking of the world’s top trademark professionals. This marks an increase from eight practitioners in 2025 and highlights the strength and depth of the firm’s IP team across Southeast Asia. The firm’s recognized practitioners are: Cambodia David Mol Sokmean Chea Indonesia Wongrat Ratanaprayul (New ranking) Myanmar Yuwadee Thean-ngarm Thailand Alan Adcock Darani Vachanavuttivong Somboon Earterasarun Suebsiri Taweepon (New ranking) Nuttaphol Arammuang (New ranking) Vietnam Linh Thi Mai Nguyen Loc Xuan Le WTR Global Leaders draws on research from the WTR 1000 and WTR 300 to identify the very best trademark practitioners worldwide, bringing together a select group of professionals recognized for their expertise, insight, and contributions to the field. The full list of ranked individuals in the private practice category can be viewed here.
June 4, 2026
Tilleke & Gibbins has reinforced its position as one of Southeast Asia’s leading patent practices in the newly released IAM Patent 1000 2026, earning top-tier firm rankings in Indonesia, Thailand, and Vietnam, alongside 23 individual recognitions across the region. The firm achieved Gold rankings in Thailand and Vietnam and a Highly Recommended ranking in Indonesia—the highest tier available in the jurisdiction—highlighting the strength and consistency of its regional patent practice. This marks the firm’s 14th consecutive year in the top tier for Thailand, seventh consecutive year for Vietnam, and third straight year ranked among Indonesia’s leading firms. The firm’s strong regional performance is further reflected in the individual rankings, with the following Tilleke & Gibbins practitioners recognized for their expertise in patent law: Indonesia Irene Djalim Melinda Ambrizal Wongrat Ratanaprayul Thailand Alan Adcock Atthachai Homhuan Darani Vachanavuttivong Jakkrit Kuanpoth Napagate Triratana Nattriya Supmoon Nuttaphol Arammuang Peeyakorn Suparugbundit San Chaithiraphant Somboon Earterasarun Suebsiri Taweepon Sukontip Jitmongkolthong Wong Vorravitwattana Vietnam Dat Thanh Nguyen Giang Hoang Bach Hien Thi Thu Vu Hung Tuan Nguyen Linh Duy Mai Loc Xuan Le Thanh Phuong Vu The IAM Patent 1000 identifies the world’s leading patent firms and practitioners through extensive qualitative research based on feedback from clients, peers, and industry stakeholders. For more details, please see the IAM Patent 1000 rankings for Indonesia, Thailand, and Vietnam.

Other Professionals