You are using an outdated browser and your browsing experience will not be optimal. Please update to the latest version of Microsoft Edge, Google Chrome or Mozilla Firefox. Install Microsoft Edge

June 19, 2026

Thailand’s Novel Food Approvals: Why Exclusivity Matters for the Food Industry

For the first time, Thailand’s Food and Drug Administration (FDA) has published a consolidated list identifying all substances that have successfully passed its novel food safety evaluation process. The list is a step forward in regulatory transparency, but it also highlights a feature of the Thai regime that food companies often overlook: each approval is tied exclusively to the company that applied for it. A substance’s appearance on the list does not give other companies the green light to use it.

This article examines the structure of Thailand’s novel food approval framework, the implications of applicant exclusivity, and the strategic choices it requires of food companies looking to bring novel ingredients to the Thai market.

Thai FDA Food Safety Evaluation Framework

Notification No. 376 of the Ministry of Public Health requires novel food substances to undergo a food safety assessment, with an exemption only for novel foods manufactured exclusively for export. The framework also encompasses “foods that do not qualify as novel foods” but which present characteristics warranting a safety evaluation, such as differing quality standards, increased serving sizes, or applications in specific food categories, where such changes affect consumption levels, nutritional value, or consumer safety.

The recently published list of foods that passed the safety evaluation by the Thai FDA is structured by substance category and identifies the approved company (domestic manufacturer or importer), country of origin, substance name and trade name, approved purpose of use, and date of the Thai FDA’s approval notification certificate. A notable feature of Thailand’s novel food regime is that the approval result is tied exclusively to the company that submitted the application. Publication of the consolidated list does not constitute a general authorization to use the approved substances. The Thai FDA’s approval certificate specifies the approved conditions of use and the requirements to support food product registration, and it remains tied to the applicant’s company alone. Other companies cannot rely on the public list as a basis for using the same substance without consent (an authorization letter) from the original approval holder.

This exclusivity creates a concrete regulatory challenge for third-party food companies that wish to incorporate the same food substance, even though it has already been evaluated and approved for another entity.

The Thai FDA expressly recognizes two pathways for such companies to use a previously approved novel food substance.

Two Pathways for Third-Party Use

The two pathways differ in cost, timing, and the degree of dependence they create on the original approval holder. The choice between them is often a consequential commercial decision for a company seeking to use an already-approved novel food substance in Thailand.

  • Pathway 1: Consent from the original applicant. If a client of the approved company wishes to use a food substance that has already passed a safety evaluation, it must obtain consent from the company that originally submitted the safety assessment. Specifically, the third party must present a copy of the applicant’s approval notification certificate to support its own product registration application, together with the consent letter. This pathway effectively requires a commercial relationship—through a supply agreement, licensing arrangement, or other contractual mechanism—with the approved manufacturer or importer.
  • Pathway 2: Independent safety assessment. The second pathway is much more time-consuming, requiring the third party to submit its own safety assessment for the same substance. It may do so by filing a request with a certified safety evaluation unit recognized by the Thai FDA—such as BIOTEC or the Nutrition Institute of Mahidol University—and submitting the evaluation report, along with supporting documentary evidence, for the Thai FDA’s consideration. Although available in principle, this route demands significant investment in time, costs, and regulatory effort, as the applicant must compile a complete safety dossier that may need to include original research data.

The practical effect is that the original applicant gains a significant first-mover advantage, both commercially and from a regulatory standpoint. Competitors must either negotiate access to the original approval documentation or invest in a separate safety assessment—a dynamic that becomes especially consequential where the underlying safety data is proprietary or expensive to replicate.

No “Substantial Equivalence” Shortcut

Importantly, Thailand’s novel food regime does not recognize any concept of “substantial equivalence” that would allow a subsequent applicant to rely on another party’s prior approval as the basis for its own market authorization. Each company must either obtain the consent and documentation of the original applicant or pursue an entirely independent safety assessment. The absence of any referencing mechanism raises the barrier to entry for later participants and, in effect, treats safety evaluation outcomes as proprietary to the applicant—giving first movers in the novel food ingredient market an advantage that functions much like an intellectual property right.

Strategic Considerations for Food Companies

For food companies operating in or seeking to enter the Thai market, applicant-tied approvals call for careful planning around novel food ingredients. Companies that plan to use novel food substances in their product formulations should first check whether the desired substance has already been approved. If it has, they should establish early and robust commercial relationships with the approved manufacturer or importer. Supply agreements with those approval holders should also contain explicit provisions on the right to reference and use the Thai FDA approval documentation, including representations as to the continuing validity of the approval and obligations to provide any updated documentation required for regulatory submissions.

Where commercial terms with existing approval holders are unworkable, or where a company wants to establish its own proprietary market position, pursuing an independent safety assessment—though resource-intensive—remains a viable route. Companies taking this path should engage early with Thai FDA-recognized safety evaluation units and prepare comprehensive safety dossiers well in advance of anticipated product launch timelines.

Conclusion

The Thai FDA’s novel food safety evaluation regime presents a regulatory landscape of considerable complexity for industry participants. The applicant-tied approval model creates competitive advantages for first movers and significant barriers for those who follow. Thailand’s novel food approval system offers no mechanism for subsequent applicants to reference prior approvals without the original applicant’s consent. Food companies therefore need to adapt their market entry strategies through proactive supplier engagement, contractual planning, or investment in independent safety assessments to navigate this distinctive regulatory environment effectively.

RELATED INSIGHTS​ 

October 8, 2024
Thailand’s Electronic Transactions Development Agency (ETDA) issued guidelines for managing advertisements on digital platform services (DPSs) earlier this year. These guidelines aim to prevent fraud, illegal product or service offerings, and inducements to commit illegal acts, and are likely to provide a basis for greater regulation of this issue in the future. Key obligations for DPS business operators under the guidelines are detailed below. Advertiser Screening and Data Collection Verification and collection: Business operators must establish processes for verifying and collecting advertiser data. This includes steps, methods, and required information for advertiser registration. Identity verification: Business operators should follow identity verification requirements for advertiser registration. This may include using identity verification results from other identity providers or conducting their own identity verification processes with a minimum identity assurance level (IAL) of IAL2. Data storage: Advertiser data must be stored in a machine-readable format. Business operators must maintain records for watchlists, blacklists, and whitelists. Prepublication Advertisement Review Review process: Business operators should review advertisements before publication. This review should consider factors such as prohibited or restricted advertisements, required permissions, and avoiding sensitive user data. Postpublication Monitoring Advertisement monitoring: Business operators must monitor published advertisements using automated systems, staff, or contracted personnel. Criteria for prioritizing reviews should be established. Reporting channels: Business operators must provide channels for users to report illegal or inappropriate advertisements. Reports must be promptly addressed, prioritizing cases involving intellectual property owners or multiple credible reports. Advertiser account monitoring: Business operators must monitor advertiser accounts. This includes considering factors such as the number of reports/flags received and compliance with service agreements and community standards. For more information on this initiative from the ETDA, or on any aspect related to Thailand’s regulations for DPSs, please contact Athistha (Nop) Chitranukroh at [email protected], Thammapas Chanpanich at [email protected], Pornpan Wichawut at [email protected],
October 1, 2024
The Indonesian food and drug authority, also known as “BPOM,” issued a draft regulation on September 9, 2024, proposing standard labeling disclosing the sugar, salt, and fat content of packaged food products sold in the country. The draft Regulation on Nutritional Value Information on Food Labels to implement Government Regulation No. 28 of 2024 on the Implementation of the Health Law seeks to mandate “Nutri-Level” front-of-pack nutrition labeling to indicate the amount of sugar, salt, and fat at four possible levels, with a modified stoplight-color system: Level “A” (lowest amount) has a dark green background Level “B” has a light green background Level “C” has a yellow background Level “D” (highest amount) has a red background These levels are shown in the following sample image: The requirements for sugar, salt, and fat content for each level are based on amounts per 100 milliliters of ready-to-eat processed food as follows: Further requirements relating to nutrients reflected in the Nutri-Level labeling include: Foods labeled as level A are not allowed to contain natural or artificial sweetening food additives, either through direct addition or carried over from other ingredients. Foods labeled as level B may only contain natural sweetening food additives. Foods labeled as level C or D may use natural and artificial sweetening food additives. “Sugar” includes all monosaccharides and disaccharides, excluding lactose. Processed plain liquid milk and plain milk powder are exempt from the requirement to declare total fat content on the Nutri-Level label. Labeling Implementation The implementation of Nutri-Level labeling must comply with the following requirements: The Nutri-Level label must list all four letters (as shown in the examples below) unless the package meets the criteria for display of a simplified format label. The Nutri-Level of the processed food must be indicated by enlarging the relevant letter, as shown
September 26, 2024
Indonesia enacted a new franchise regulation, Government Regulation No. 35 of 2024 on Franchising (“GR 35/2024”), on September 2, 2024. Franchising in Indonesia was previously governed by Government Regulation No. 42 of 2007 on Franchising (“GR 42/2007”), along with an implementing regulation, Ministry of Trade Regulation No. 71 of 2019 regarding Implementation of Franchising (“MOT Regulation 71/2019”). This new regulation repeals GR 42/2007. However, MOT Regulation No. 71/2019 remains in effect until a new MOT regulation can be enacted. The new franchise regulation contains several amendments and provides more detailed requirements to complement MOT Regulation No. 71/2019. Comparison of GR 35/2024 to GR 42/2007 Minimum years of business operation. The new regulation reduces the minimum duration that a franchise registration applicant must have been operating from five years to three years. Intellectual property (IP) status. Any relevant IP must now be registered before a franchise registration application can be submitted. This is a change from the previous regulations, under which it was possible to obtain a franchise registration (STPW) while an IP application was still pending, and if the IP application could not be registered, the STPW would be canceled. Registration requirements for foreign franchisors. Under the new regulation, foreign franchisors must provide a legalized or apostilled business permit document from the country of origin in addition to the previously required franchise offering prospectus and statement letter from the relevant Indonesian authority. Administrative sanctions. The new regulation has adjusted the three escalating stages of administrative sanctions to (1) two warning letters, (2) a 14-day suspension from business activities, and (3) STPW revocation. This varies from the three stages under the previous regulation (three warning letters, fine, and STPW revocation). The new regulation also expands the list of noncompliant actions that are subject to these administrative sanctions. In addition to
September 9, 2024
The popularity of the franchise business model has been growing rapidly in Southeast Asia in recent years, with some of the world’s top brands becoming common sights in the commercial districts and shopping malls of major regional cities in Cambodia, Indonesia, Laos, Myanmar, Thailand, and Vietnam. While for most countries in this part of the world, franchising has not been explicitly mentioned in legislation, well prepared franchise business operations can comfortably adapt to each country’s regulatory framework, and the growth is poised to continue even as the global retail sector redesigns and redoubles its efforts in the wake of the COVID-19 outbreak. In fact, the franchise business model, which is both global and hyper-local at once, is one of the most promising solutions that entrepreneurs are turning to in their quest to overcome the challenges of the new economic reality. The Regional Guide to Franchising Law in Southeast Asia provides key, up-to-date insights into the legal frameworks regulating franchise operations in these Southeast Asian countries, and helps brand owners understand the most relevant laws, authorities, and procedures for their business. Some of the essential topics covered for each jurisdiction include considerations in negotiating and designing franchise agreements, protecting intellectual property rights, and important information on judicial and arbitral procedures should a dispute arise between franchisor and franchisee. Practitioners from Tilleke & Gibbins’ offices in Cambodia, Indonesia, Laos, Myanmar, Thailand, and Vietnam contributed to guide—not only by providing legal expertise on the laws and mechanisms applicable in each jurisdiction, but also by examining strategies for establishing and running resilient franchise operations in Southeast Asia. The full guide can be accessed as a PDF through the button below.