You are using an outdated browser and your browsing experience will not be optimal. Please update to the latest version of Microsoft Edge, Google Chrome or Mozilla Firefox. Install Microsoft Edge

June 19, 2026

Thailand’s Novel Food Approvals: Why Exclusivity Matters for the Food Industry

For the first time, Thailand’s Food and Drug Administration (FDA) has published a consolidated list identifying all substances that have successfully passed its novel food safety evaluation process. The list is a step forward in regulatory transparency, but it also highlights a feature of the Thai regime that food companies often overlook: each approval is tied exclusively to the company that applied for it. A substance’s appearance on the list does not give other companies the green light to use it.

This article examines the structure of Thailand’s novel food approval framework, the implications of applicant exclusivity, and the strategic choices it requires of food companies looking to bring novel ingredients to the Thai market.

Thai FDA Food Safety Evaluation Framework

Notification No. 376 of the Ministry of Public Health requires novel food substances to undergo a food safety assessment, with an exemption only for novel foods manufactured exclusively for export. The framework also encompasses “foods that do not qualify as novel foods” but which present characteristics warranting a safety evaluation, such as differing quality standards, increased serving sizes, or applications in specific food categories, where such changes affect consumption levels, nutritional value, or consumer safety.

The recently published list of foods that passed the safety evaluation by the Thai FDA is structured by substance category and identifies the approved company (domestic manufacturer or importer), country of origin, substance name and trade name, approved purpose of use, and date of the Thai FDA’s approval notification certificate. A notable feature of Thailand’s novel food regime is that the approval result is tied exclusively to the company that submitted the application. Publication of the consolidated list does not constitute a general authorization to use the approved substances. The Thai FDA’s approval certificate specifies the approved conditions of use and the requirements to support food product registration, and it remains tied to the applicant’s company alone. Other companies cannot rely on the public list as a basis for using the same substance without consent (an authorization letter) from the original approval holder.

This exclusivity creates a concrete regulatory challenge for third-party food companies that wish to incorporate the same food substance, even though it has already been evaluated and approved for another entity.

The Thai FDA expressly recognizes two pathways for such companies to use a previously approved novel food substance.

Two Pathways for Third-Party Use

The two pathways differ in cost, timing, and the degree of dependence they create on the original approval holder. The choice between them is often a consequential commercial decision for a company seeking to use an already-approved novel food substance in Thailand.

  • Pathway 1: Consent from the original applicant. If a client of the approved company wishes to use a food substance that has already passed a safety evaluation, it must obtain consent from the company that originally submitted the safety assessment. Specifically, the third party must present a copy of the applicant’s approval notification certificate to support its own product registration application, together with the consent letter. This pathway effectively requires a commercial relationship—through a supply agreement, licensing arrangement, or other contractual mechanism—with the approved manufacturer or importer.
  • Pathway 2: Independent safety assessment. The second pathway is much more time-consuming, requiring the third party to submit its own safety assessment for the same substance. It may do so by filing a request with a certified safety evaluation unit recognized by the Thai FDA—such as BIOTEC or the Nutrition Institute of Mahidol University—and submitting the evaluation report, along with supporting documentary evidence, for the Thai FDA’s consideration. Although available in principle, this route demands significant investment in time, costs, and regulatory effort, as the applicant must compile a complete safety dossier that may need to include original research data.

The practical effect is that the original applicant gains a significant first-mover advantage, both commercially and from a regulatory standpoint. Competitors must either negotiate access to the original approval documentation or invest in a separate safety assessment—a dynamic that becomes especially consequential where the underlying safety data is proprietary or expensive to replicate.

No “Substantial Equivalence” Shortcut

Importantly, Thailand’s novel food regime does not recognize any concept of “substantial equivalence” that would allow a subsequent applicant to rely on another party’s prior approval as the basis for its own market authorization. Each company must either obtain the consent and documentation of the original applicant or pursue an entirely independent safety assessment. The absence of any referencing mechanism raises the barrier to entry for later participants and, in effect, treats safety evaluation outcomes as proprietary to the applicant—giving first movers in the novel food ingredient market an advantage that functions much like an intellectual property right.

Strategic Considerations for Food Companies

For food companies operating in or seeking to enter the Thai market, applicant-tied approvals call for careful planning around novel food ingredients. Companies that plan to use novel food substances in their product formulations should first check whether the desired substance has already been approved. If it has, they should establish early and robust commercial relationships with the approved manufacturer or importer. Supply agreements with those approval holders should also contain explicit provisions on the right to reference and use the Thai FDA approval documentation, including representations as to the continuing validity of the approval and obligations to provide any updated documentation required for regulatory submissions.

Where commercial terms with existing approval holders are unworkable, or where a company wants to establish its own proprietary market position, pursuing an independent safety assessment—though resource-intensive—remains a viable route. Companies taking this path should engage early with Thai FDA-recognized safety evaluation units and prepare comprehensive safety dossiers well in advance of anticipated product launch timelines.

Conclusion

The Thai FDA’s novel food safety evaluation regime presents a regulatory landscape of considerable complexity for industry participants. The applicant-tied approval model creates competitive advantages for first movers and significant barriers for those who follow. Thailand’s novel food approval system offers no mechanism for subsequent applicants to reference prior approvals without the original applicant’s consent. Food companies therefore need to adapt their market entry strategies through proactive supplier engagement, contractual planning, or investment in independent safety assessments to navigate this distinctive regulatory environment effectively.

RELATED INSIGHTS​ 

June 17, 2026
Thailand’s new labeling requirements for medical devices, which include for the first time a unique device identification (UDI) requirement for software as a medical device (SaMD), take effect on June 20, 2026. The Notification of the Ministry of Public Health regarding Criteria, Methods, and Conditions on Labeling and Instructions for Use for Medical Devices 2025, which replaces a similar notification from 2020, was published in the Government Gazette on December 22, 2025. To ensure clarity, modernity, and patient safety, the regulation requires domestic manufacturers and importers to provide labels and instructions for use (IFU) that are clearly legible, complete, and free of false or misleading claims. It also permits IFU to be provided in electronic format, such as via QR codes, websites, or other digital channels—directly relevant to SaMD, where physical labels are impractical and electronic presentation is the natural medium. The notification distinguishes two categories for labeling language. Home-use medical devices (for lay users outside healthcare facilities) must have labels and IFU in Thai. Professional-use medical devices may display labels and documentation in either Thai or English. This distinction is significant for SaMD developers: software intended for clinical professionals may use English-language interfaces and IFU, while consumer-facing health applications must provide Thai-language content. Labeling and UDI Requirements Labels and IFU must include, at a minimum: Product name and intended purpose Quantity or volume Name and address of domestic manufacturer or importer Thai FDA approval number Lot, version, or serial number Manufacturing date and expiry date For SaMD, the version number requirement is particularly relevant. The regulation also mandates display of a UDI code for SaMD in risk category 2 (moderate-risk), category 3 (moderate- to high-risk), and category 4 (high-risk), according to Thailand’s medical device risk classification system (which complies with the ASEAN Medical Device Directive and the EU
June 5, 2026
On May 25, 2026, Vietnam’s Ministry of Health issued Circular No. 16/2026/TT-BYT governing free-of-charge medicine support programs for medical establishments (Circular 16). Circular 16 will take effect on July 10, 2026, replacing Circular No. 31/2018/TT-BYT, which currently regulates the same subject matter. Circular 16 introduces several significant changes compared to the existing legal framework. Removal of Prior Approval Requirement Under the current regulations, free-of-charge medicine support programs are divided into two categories: (1) entirely free-of-charge provision of medicines for all types of drugs and (2) partially free-of-charge provision applicable only to brand-name drugs under patent protection or drugs whose generic products with identical active ingredients and dosage forms are available in Vietnam. Under the current regulations, partially free-of-charge programs are subject to mandatory registration with the competent authority, while entirely free-of-charge programs could be implemented without prior approval. A key reform under Circular 16 is that it stipulates only entirely free-of-charge medicine support programs applicable to all types of medicines, thereby eliminating the partially free-of-charge category. In addition, free-of-charge medicine support programs may be carried out solely based on a written agreement between the pharmaceutical company and the medical establishment, without any requirement for prior approval from competent authorities prior to implementation. Written Agreement Requirements Circular 16 requires the pharmaceutical company and medical establishment to enter into a written agreement in accordance with a prescribed template. This agreement must include the following compulsory information: Information on the supported medicines Form of support (entirely free-of-charge provision to patients) Quantity of medicines provided Target patient groups and applicable indications Duration of the program Rights and obligations of each party Transitional provisions on the protection of patients’ rights upon completion of the program The agreement may contain other contents as agreed by the parties, provided that these do not contradict applicable laws.
June 4, 2026
Indonesia’s Minister of Health has issued Decree No. HK.01.07/MENKES/301/2026 on the Affixation of Nutritional Labels and Health Information to Ready-to-Eat Processed Food Products. The decree came into force on April 14, 2026, and was issued to implement the Health Law and Minister of Health Regulation No. 3 of 2026 on Disease Control. The decree requires the inclusion of Nutri-Level labeling on the front-of-pack nutrition labeling (FOPNL) to indicate the product’s nutritional level based on the content of sugar, salt, and fat (“gula, garam dan lemak (GGL)”). Changes from 2024 Draft Regulation The Nutri-Level labeling was previously proposed in 2024 by the Indonesian FDA (BPOM) through a draft regulation concerning nutrition information. While the categories of Nutri-Level labeling remain the same in the issued decree, the content requirements of sugar, salt and fat in the decree are different from the earlier proposal introduced in the 2024 draft BPOM regulation. In addition, the decree has further specified that the content of fat in the Nutri-Level labeling is the content of saturated fat, not total fat as previously proposed in the 2024 draft. The decree requires Nutri-Level labeling to be implemented in beverage products, which is the same as previously proposed in the 2024 draft BPOM regulation. Other food products may gradually become subject to mandatory Nutri-Level labeling under future implementing regulations. Nutri-Level Labeling Food levels as shown by the Nutri-Level labeling are classified into four color-coded categories from A to D: Level A (lowest amount) in dark green Level B in light green Level C in yellow Level D (highest amount) in red The Nutri-Level labeling is represented by the following image. The requirements for each level for sugar, salt, and fat content, based on amounts per 100 milliliters of product in beverage form, are as follows. Nutri-Level information must be
May 29, 2026
Indonesia’s Food and Drug Authority (BPOM) has issued Regulation No. 7 of 2026 on Drug Promotion and Advertising, establishing an updated framework for promotional activities involving medicinal products in Indonesia. The regulation took effect on April 16, 2026, and supersedes BPOM Regulation No. 2 of 2021 on Drug Advertising Supervision. The new regulation maintains general principles for advertising content, including requirements that advertisements be objective, complete, and not misleading, as further detailed in its annex. It also confirms that advertisements for nonprescription drugs directed to the public must obtain prior approval from BPOM before publication and must be in Bahasa Indonesia. The regulation provides a more comprehensive framework governing how drug promotion is conducted, introducing several notable additions and changes, as described below. Procedure and Requirements for Drug Advertisement Approval To apply for a drug advertisement approval, applicants must create an online account through the dedicated portal SIAPIK. Advertisement approval is available only for registered drugs; unregistered drugs are not eligible for advertisement approval with BPOM. The application must include the advertisement design, along with a translation if the design contains any wording in a foreign language. The submission format varies by media type, requiring, for example, copies in the form of print advertisements for visual media, scripts for audio media, and storyboards for audiovisual media. For online media—including social media—submissions should include any captions, descriptions, and hashtags that form an integral part of the advertising material. The approval timeline takes approximately 3–4 months, as BPOM will generally request additional information or revisions during the verification and evaluation process. Applicants have 20 days to submit any such requested documents. BPOM may also conduct a reevaluation of advertisements that have already received approval, based on monitoring results or new information regarding the safety and quality of the advertised drug. This