Somboon Earterasarun

Consultant

T: +66 2653 5744

F: +66 2653 5678

E: somboon.e@tilleke.com

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PRACTICE

OFFICE

LANGUAGE

Thai, English

EDUCATION

LLB, Chulalongkorn University

Master of Management, Chulalongkorn University

BA, Thammasat University

Somboon Earterasarun is a consultant in the firm’s intellectual property group. He has extensive experience in formulating strategies for the successful management of worldwide trademark portfolios as well as employing customized techniques for protecting and enforcing clients’ trademark rights on a global basis. He specializes in international trademark registrations, licensing, assignments, copyright recordal, software recordal, and in reviewing and constructing distributorship contracts.

Somboon represents several giant Thai companies (private and public) in investing and protecting their trademarks in both domestic and overseas markets. He also devotes much time to teaching Thai entrepreneurs about the importance of intellectual property rights. Somboon is an active member of the Intellectual Property Association of Thailand (IPAT), ASEAN Intellectual Property Association (AIPA), and Asian Patent Attorneys Association (APAA), and is a qualified Patent Agent certified by the Department of Intellectual Property.    

  • Secured a preliminary injunction against an infringing trademark in Israel at the Israel Court of First Instance.

  • Secured a preliminary injunction order by the Dusseldorf Court to prohibit the use of the infringing mark at the ANUGA Fair in Cologne, Germany.

  • Collaborated with government authorities to seize two containers of infringing products at the Ho Chi Minh port.

  • Overcame a U.S. Trademark Examiner’s refusal to register the clients’ mark.

  • Registered a Thai famous beer brand as a well-known trademark in Thailand.

Datesort icon Title
November 14, 2011

Asia IP Names Tilleke & Gibbins Firm of the Year for Patents and Trademarks

Asia IP, a leading magazine covering intellectual property issues in Asia, held its second annual Asia IP Awards ceremony on November 11, 2011. At the event, Tilleke & Gibbins was honored to...

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November 4, 2011

Legal 500 Ranks Tilleke & Gibbins as a Tier 1 IP Practice in Thailand

In its annual rankings for 2011, The Legal 500 Asia Pacific has identified Tilleke & Gibbins as a Tier 1 IP practice in Thailand. This marks the ninth year in a row that the firm’s IP practice...

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July 13, 2011

Asian Legal Business Ranks Tilleke & Gibbins as a Leading IP Practice in Thailand

Tilleke & Gibbins has been ranked as a leading IP practice in the Asian Legal Business annual IP rankings. This marks the third consecutive year that the firm has been awarded this status, and...

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April 7, 2011

Thailand IP Firm of the Year Awarded to Tilleke & Gibbins

On April 7, 2011, Tilleke & Gibbins was awarded Thailand IP Law Firm of the Year by Managing Intellectual Property at its Global Awards ceremony in London. This marks the fifth consecutive year...

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Datesort icon Title
January 4, 2012

Lex Mundi Guide to Doing Business in Thailand 2012

This guide provides a detailed overview of doing business in Thailand. Topics covered in the guide include investment, import and export regulations, exchange controls, tax, requirements for...

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December 26, 2011

Intellectual Property in Thailand: Registration, Protection, Commercialization

Written for business operators who are new to the country, Intellectual Property in Thailand: Registration, Protection, Commercialization provides a helpful introduction to IP issues under Thai law....

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December 14, 2011

Thailand Legal Basics

Thailand Legal Basics, a valuable primer for foreign investors, begins with an overview of Thailand’s legal system, including its history and the events and professionals that are shaping the legal...

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May 11, 2011

The Report: Thailand 2011 – Legal Framework

The Report: Thailand 2011, published by Oxford Business Group, provides an in-depth analysis of various sectors of the Thai economy. In the legal section of the publication, Tilleke & Gibbins...

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September 30, 2010

Criteria in Determining Well-Known Trademarks in Thailand

Somboon Earterasarun

Thailand is one of the few countries where registration (or recordation, to be precise) of a well-known trademark is available at the Department of Intellectual Property under its Regulation...

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