Wiramrudee (Pink) Mokkhavesa

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Partner

Biography

Wiramrudee (Pink) Mokkhavesa is a partner with extensive experience in brand protection, IP enforcement, and anticounterfeiting. Her practice is focused on IP portfolio strategy and management, including comprehensive protection of trademark, copyright, patent, and other intellectual assets in Asia and worldwide. She primarily represents multinational corporations and market leaders in electronic appliances, auto parts, consumer products, apparel, software, and luxury goods.

Pink has been ranked by Chambers Asia-Pacific for her expertise in intellectual property, and she is a member of the Intellectual Property Association of Thailand (IPAT), through which channel she regularly advocates for increased government action against counterfeit and infringing goods. Pink collaborates with the Ministry of Commerce (Department of Intellectual Property), the Royal Thai Police, the Department of Special Investigation, the Metropolitan Police Bureau, the Economic Crime Police Division, the Ministry of Finance (Customs Bureau), the Ministry of Information and Communication Technology, the Ministry of Public Health (Food and Drug Administration), and the Ministry of Culture. Pink is also a member of the Internet Committee of the International Trademark Association, having previously served two terms on the Anti-Counterfeiting Subcommittee for East Asia and the Pacific and one term on the Enforcement Committee.

Pink actively participates in several focus groups dedicated to amending IP laws and regulations and to instituting a mandatory IP course in all Thai universities to further IP awareness in Thai society. In addition, she regularly lectures on IP law at some of Thailand’s leading universities. Pink is a member of the Thai Bar Association, the Lawyers Council of Thailand, and the Intellectual Property and Innovation Association (IPA).

Experience

Developed and implemented a creative and cost-effective strategy to prevent infringement in Thailand of a 3D trademark registered in a foreign country. Although the client was unsuccessful in registering its 3D trademark in Thailand, the client nonetheless sought to prevent a competitor from importing into Thailand products that incorporated a similar 3D mark. We successfully collaborated with both Thai Customs and the Royal Thai Police and convinced Thai Customs to seize the infringing goods. The goods were confiscated and used as leverage to procure binding agreements from the opposing party to change the style of its product and satisfy other requirements.
Acquired a registered trademark from an opposing party, who used the mark with the same kind of goods as produced by our client, for only THB 30,000 (about USD 1,000).
Obtained a valid warrant and conducted a raid action within three days of receiving the urgent request from the client. At the time the client contacted us, we did not possess sufficient evidence to seek the warrant. Nonetheless, we timely acquired the necessary evidence, secured a warrant from the IP&IT Court, and oversaw a successful raid.
Liaised with the Royal Thai Police to end a predatory business tactic. As our client operates in many provinces in Thailand, a competitor filed criminal charges of “false statement” against our client in many provinces in order to force our client to spend time and money travelling to meet police officers throughout Thailand. We convinced the Royal Thai Police that the cases were related and should be consolidated and tried in Bangkok.
Forced an infringing party to change the names of its stores, change all of its signage, and execute a Deed of Execution within one week of receipt of our cease-and-desist letter. The signage of the opposing party’s coffee shop contained a device and text that was quite similar to our client’s registered trademark.

ABOUT Wiramrudee (Pink)

Languages

Thai

English

Education

LLM, University of Southern California Law School

LLM, Indiana University Bloomington Law School

LLB, Thammasat University

Insights

April 1, 2022

Thailand Legal Basics

Thailand Legal Basics, a valuable primer for foreign investors, explores all aspects of living and doing business in Thailand. Written by specialists at Tilleke & Gibbins in Bangkok, it is the only comprehensive English-language guide to the Thai legal system with a focus on the concerns of foreign business and investment.

January 13, 2022

Tilleke & Gibbins Creates IP Guides for Cambodia, Indonesia, Thailand, and Vietnam for EU-Funded Project

Intellectual property experts from Tilleke & Gibbins were engaged by ARISE+ IPR, a regional support program funded by the European Union and implemented by the European Intellectual Property Office, to craft a series of IP enforcement guides for Southeast Asian countries, aimed at raising local awareness of the importance of IP protection. The five-year, EUR 5.5 million ARISE+ IPR program supports regional integration through IP cooperation and aims to upgrade national IP systems for creation, protection, utilization, administration, and enforcement to be in line with international best practices and standards and the strategic objectives of the ASEAN Intellectual Property Rights Action Plan 2016-2025. The guides were developed by Tilleke & Gibbins’ lawyers in cooperation with the IP offices of each participating country, and cover issues related to trademarks, industrial designs, and geographical indications. Each guide was produced in a compact leaflet form in English as well as the local language, and is considered an official publication of the respective national IP office. The guides can be accessed from the ARISE+ IPR site (under “Leaflets, brochures and booklets”), or by clicking on the links below: Cambodia: English | Khmer Indonesia: English | Bahasa Indonesia Thailand: English | Thai Vietnam: English | Vietnamese

November 26, 2021

Wiramrudee Mokkhavesa Joins in ASEAN IPA Panel on Online Enforcement

On November 25, Wiramrudee (Pink) Mokkhavesa, a partner in Tilleke & Gibbins’ intellectual property group in Bangkok, joined a panel in an ASEAN IPA webinar titled “Online Enforcement of Intellectual Property Rights.” Together the panelists discussed the impact of internet-based technologies and possible strategies for tackling infringement in the ASEAN region. Wiramrudee, who represented Thailand, was joined on the panel by speakers from Singapore and Vietnam. The webinar provided an overview of the online counterfeit trade and how it affects all types of businesses, from multinationals to SMEs, and discussed the most relevant current and future online counterfeiting threats. Panelists then exchanged views on approaches to dealing with these emerging online infringement risks to ensure that attendees are prepared to face the latest counterfeiting and infringement trends. The session concluded with a Q&A session and a closing statement by the moderator.

October 26, 2021

Parallel Import Enforcement in Southeast Asia

Parallel imports—branded goods imported into a domestic market and sold there without the consent of the intellectual property (IP) owner—pose a unique challenge for IP owners. In contrast to counterfeit goods, parallel imported goods are manufactured by or under the license of the IP owner and formulated or packaged for a particular jurisdiction and then imported into a different jurisdiction without the authorization of the IP owner. Intellectual property laws and perspectives on parallel import vary throughout Southeast Asia. The distinct legal landscape in each nation should be carefully navigated in consultation with legal experts to ensure brand protection to the fullest degree. This guide provides insight into the legal frameworks relating to parallel imports in Cambodia, Indonesia, Laos, Myanmar, Thailand, and Vietnam. Each section examines the relevant laws and regulations that pertain to parallel imports and explores the remedies available to IP owners in each country. Finally, the guide presents some strategies to combat parallel importation and maximize IP protection in Southeast Asia. The full guide can be downloaded through the button below. This guide was prepared with the assistance of Tilleke & Gibbins interns Christian Pederson and Keoni Williams.

Awards & Rankings

January 12, 2023

The Legal 500 Asia Pacific 2023: Record Number of New Individual Rankings for Tilleke & Gibbins

The Legal 500 Asia Pacific 2023 rankings have been released, and 24 current Tilleke & Gibbins practitioners were named to its elite list of outstanding lawyers in the Asia Pacific region—including a record seven new individual rankings. These are in addition to Tilleke & Gibbins’ excellent firmwide performance in the full range of practices across Southeast Asia. A total of 16 practitioners are listed as Leading Individuals (asterisk denotes Hall of Fame): Alan Adcock* – Intellectual Property – Thailand Auaychai Sukawong – Tax – Thailand Chaiwat Keratisuthisathorn – Real Estate and Construction – Thailand Charunun Sathitsuksomboon – Corporate and M&A – Thailand Chusert Supasitthumrong – Labour and Employment – Thailand Darani Vachanavuttivong* – Intellectual Property – Thailand Dino Santaniello – Leading Firms – Laos Jay Cohen – Leading Firms – Cambodia Linh Thi Mai Nguyen – Intellectual Property – Vietnam Loc Xuan Le – Intellectual Property – Vietnam Michael Ramirez – Customs and International Trade – Thailand Nandana Indananda* – Intellectual Property – Thailand Pimvimol Vipamaneerut – Labour and Employment – Thailand Somboon Earterasarun – Intellectual Property – Indonesia Thawat Damsa-ard* – Dispute Resolution – Thailand Thomas Treutler – Intellectual Property – Vietnam Five Tilleke & Gibbins lawyers have been named to the Next Generation Partners list, which highlights younger partners and other notable practitioners in each practice: David Mol – Leading Firms – Cambodia John Frangos – Trasport – Thailand Sarah Galeski – Labour and Employment – Vietnam Wiramrudee (Pink) Mokkhavesa – Intellectual Property – Thailand Yaowarote Klinboon – Capital Markets – Thailand In addition, Rising Stars recognitions go to up-and-coming practitioners who are gaining attention for their excellent performance: Niti Muangkote – Banking and Finance – Thailand Nopparat Lalitkomon – TMT – Thailand Waewpen Piemwichai – TMT – Vietnam Many other Tilleke & Gibbins practitioners are singled

January 12, 2023

The Legal 500 Asia Pacific 2023: Tilleke & Gibbins a Leading Firm in All Its Jurisdictions

The newly released rankings in The Legal 500 Asia Pacific 2023 have identified Tilleke & Gibbins as a leading firm in all six of its jurisdictions in Southeast Asia. In addition to its strong performance in the practice area rankings, Tilleke & Gibbins had a record-breaking year in the individual rankings. The firm’s Thailand office was identified as a leader in all 15 of the practices areas ranked in the guide: Tier 1: Dispute Resolution, Intellectual Property, Labour and Employment, Tax, TMT Tier 2: Banking and Finance, Capital Markets, Corporate and M&A, Customs and International Trade, Insurance, Projects and Energy, Real Estate and Construction, Restructuring and Insolvency, Transport Tier 3: Dispute Resolution: International Arbitration Tilleke & Gibbins’ offices in Vietnam received rankings in nine practice areas: Tier 1: Data Protection, Intellectual Property (International Firms), TMT Tier 2: Corporate and M&A, Dispute Resolution: Litigation, Labour and Employment Tier 3: Dispute Resolution: International Arbitration Tier 4: Banking and Finance, Projects and Energy For Myanmar, Tilleke & Gibbins was ranked in two practices—including a new ranking for Projects: Tier 2: Corporate and M&A, Projects Tilleke & Gibbins earned one additional practice-area or firm ranking for each of its offices in Cambodia, Indonesia, and Laos: Tier 1: Laos (Leading Firms – single category) Tier 2: Cambodia (Leading Firms – single category); Indonesia (Intellectual Property) To browse the full rankings and read the accompanying editorial analysis, please view the firm rankings through the country links above or read more about the rankings on the Legal 500 Asia Pacific website.

December 15, 2022

Chambers Asia-Pacific 2023: Tilleke & Gibbins Earns Record Number of Rankings

Tilleke & Gibbins has earned high rankings across all of the firm’s jurisdictions in Southeast Asia in the recently released 2023 edition of Chambers Asia-Pacific. This year, individual practitioners from the firm’s offices across the region received a record total of 30 individual rankings. A full summary is below. Thailand Tilleke & Gibbins’ practice in Bangkok—the firm’s largest office—led the way with rankings in 12 different practices areas, including three Band 1 recognitions: Aviation – Band 1 Competition/Antitrust – Band 2 Corporate/M&A – Band 3 Dispute Resolution – Band 3 Employment – Band 1 Insurance – Band 2 Intellectual Property – Band 1 Projects & Energy – Band 3 Real Estate – Band 3 Restructuring/Insolvency – Band 2 Tax – Band 3 Technology, Media, Telecoms (TMT) – Band 2 Vietnam Tilleke & Gibbins’ offices in Vietnam (Hanoi and Ho Chi Minh City) earned a total of six rankings, two of which are Band 1: Corporate/M&A – Band 4 Dispute Resolution – Band 4 Employment – Band 2 Intellectual Property – Band 1 Real Estate – Band 4 Technology, Media, Telecoms (TMT) – Band 1 Cambodia, Indonesia, Laos, and Myanmar The firm’s offices in Jakarta, Phnom Penh, Vientiane, and Yangon were awarded one ranking each: Cambodia – General Business Law – Band 2 Indonesia – Intellectual Property – Band 4 Laos – General Business Law – Band 2 Myanmar – General Business Law – Band 4 Individual Rankings In the individual rankings for 2023, Tilleke & Gibbins lawyers received a total of 30 individual rankings—including seven individuals who are newly ranked this year. The ranked practitioners are recognized in 10 practice areas: Aviation: John Frangos (Thailand) Competition/Antitrust: Nutavit Sirikan (Thailand) Corporate/M&A: Charunun Sathitsuksomboon (Thailand), Chuyen Hong Huu Le (Vietnam), Cynthia M. Pornavalai (Thailand), Kien Trung Trinh (Vietnam) Dispute Resolution: Thawat

September 19, 2022

Global IP Awards 2022: Two Firm of the Year Awards for Tilleke & Gibbins

Tilleke & Gibbins was awarded Firm of the Year honors for Thailand and Vietnam at the annual Global IP Awards, hosted by Intellectual Asset Management and World Trademark Review magazines. The Global IP Awards, first launched in 2019, recognize the outstanding achievements of law firms and attorneys in IP litigation, prosecution, and transactional work. The awards were announced at a ceremony in London on September 15. With a focus on trademark and patent work, the awards for Tilleke & Gibbins’ intellectual property practices in Thailand and Vietnam reflect the firm’s regional dominance in these fields. For more details on the awards, and to view a full list of this year’s winners, please visit the Intellectual Asset Management website.

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