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Wiramrudee (Pink) Mokkhavesa

Partner

Biography

Wiramrudee (Pink) Mokkhavesa is a partner with extensive experience in brand protection, IP enforcement, and anticounterfeiting. Her practice is focused on IP portfolio strategy and management, including comprehensive protection of trademark, copyright, patent, and other intellectual assets in Asia and worldwide. She primarily represents multinational corporations and market leaders in electronic appliances, auto parts, consumer products, apparel, software, and luxury goods.

Pink is a member of the Intellectual Property Association of Thailand (IPAT), through which channel she regularly advocates for increased government action against counterfeit and infringing goods. Through her involvement in this committee, Pink collaborates with the Ministry of Commerce (Department of Intellectual Property), the Royal Thai Police, the Department of Special Investigation, the Metropolitan Police Bureau, the Economic Crime Police Division, the Ministry of Finance (Customs Bureau), the Ministry of Information and Communication Technology, the Ministry of Public Health (Food and Drug Administration), and the Ministry of Culture. Pink is also a member of the Enforcement Committee within the International Trademark Association, having previously served for four years on the Anti-Counterfeiting Subcommittee for East Asia and the Pacific.

Pink actively participates in several focus groups dedicated to amending IP laws and regulations and to instituting a mandatory IP course in all Thai universities to further IP awareness in Thai society. In addition, she regularly lectures on IP law at some of Thailand’s leading universities. Pink is a member of the Thai Bar Association, the Lawyers Council of Thailand, and the Intellectual Property and Innovation Association (IPA).

Experience

  • Developed and implemented a creative and cost-effective strategy to prevent infringement in Thailand of a 3D trademark registered in a foreign country. Although the client was unsuccessful in registering its 3D trademark in Thailand, the client nonetheless sought to prevent a competitor from importing into Thailand products that incorporated a similar 3D mark. We successfully collaborated with both Thai Customs and the Royal Thai Police and convinced Thai Customs to seize the infringing goods. The goods were confiscated and used as leverage to procure binding agreements from the opposing party to change the style of its product and satisfy other requirements.
  • Acquired a registered trademark from an opposing party, who used the mark with the same kind of goods as produced by our client, for only THB 30,000 (about USD 1,000).
  • Obtained a valid warrant and conducted a raid action within three days of receiving the urgent request from the client. At the time the client contacted us, we did not possess sufficient evidence to seek the warrant. Nonetheless, we timely acquired the necessary evidence, secured a warrant from the IP&IT Court, and oversaw a successful raid.
  • Liaised with the Royal Thai Police to end a predatory business tactic. As our client operates in many provinces in Thailand, a competitor filed criminal charges of “false statement” against our client in many provinces in order to force our client to spend time and money travelling to meet police officers throughout Thailand. We convinced the Royal Thai Police that the cases were related and should be consolidated and tried in Bangkok.
  • Forced an infringing party to change the names of its stores, change all of its signage, and execute a Deed of Execution within one week of receipt of our cease-and-desist letter. The signage of the opposing party’s coffee shop contained a device and text that was quite similar to our client’s registered trademark.
ABOUT Wiramrudee (Pink)

Industries

Consumer Products

Practices

Intellectual Property

Location

Languages

    Thai

    English

Education

    LLM, University of Southern California Law School

    LLM, Indiana University Bloomington Law School

    LLB, Thammasat University

Insights

April 1, 2022
Thailand Legal Basics, a valuable primer for foreign investors, explores all aspects of living and doing business in Thailand. Written by specialists at Tilleke & Gibbins in Bangkok, it is the only comprehensive English-language guide to the Thai legal system with a focus on the concerns of foreign business and investment.
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January 13, 2022
Intellectual property experts from Tilleke & Gibbins were engaged by ARISE+ IPR, a regional support program funded by the European Union and implemented by the European Intellectual Property Office, to craft a series of IP enforcement guides for Southeast Asian countries, aimed at raising local awareness of the importance of IP protection. The five-year, EUR 5.5 million ARISE+ IPR program supports regional integration through IP cooperation and aims to upgrade national IP systems for creation, protection, utilization, administration, and enforcement to be in line with international best practices and standards and the strategic objectives of the ASEAN Intellectual Property Rights Action Plan 2016-2025. The guides were developed by Tilleke & Gibbins’ lawyers in cooperation with the IP offices of each participating country, and cover issues related to trademarks, industrial designs, and geographical indications. Each guide was produced in a compact leaflet form in English as well as the local language, and is considered an official publication of the respective national IP office. The guides can be accessed from the ARISE+ IPR site (under “Leaflets, brochures and booklets”), or by clicking on the links below: Cambodia: English | Khmer Indonesia: English | Bahasa Indonesia Thailand: English | Thai Vietnam: English | Vietnamese
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November 26, 2021
On November 25, Wiramrudee (Pink) Mokkhavesa, a partner in Tilleke & Gibbins’ intellectual property group in Bangkok, joined a panel in an ASEAN IPA webinar titled “Online Enforcement of Intellectual Property Rights.” Together the panelists discussed the impact of internet-based technologies and possible strategies for tackling infringement in the ASEAN region. Wiramrudee, who represented Thailand, was joined on the panel by speakers from Singapore and Vietnam. The webinar provided an overview of the online counterfeit trade and how it affects all types of businesses, from multinationals to SMEs, and discussed the most relevant current and future online counterfeiting threats. Panelists then exchanged views on approaches to dealing with these emerging online infringement risks to ensure that attendees are prepared to face the latest counterfeiting and infringement trends. The session concluded with a Q&A session and a closing statement by the moderator.
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October 26, 2021
Parallel imports—branded goods imported into a domestic market and sold there without the consent of the intellectual property (IP) owner—pose a unique challenge for IP owners. In contrast to counterfeit goods, parallel imported goods are manufactured by or under the license of the IP owner and formulated or packaged for a particular jurisdiction and then imported into a different jurisdiction without the authorization of the IP owner. Intellectual property laws and perspectives on parallel import vary throughout Southeast Asia. The distinct legal landscape in each nation should be carefully navigated in consultation with legal experts to ensure brand protection to the fullest degree. This guide provides insight into the legal frameworks relating to parallel imports in Cambodia, Indonesia, Laos, Myanmar, Thailand, and Vietnam. Each section examines the relevant laws and regulations that pertain to parallel imports and explores the remedies available to IP owners in each country. Finally, the guide presents some strategies to combat parallel importation and maximize IP protection in Southeast Asia. The full guide can be downloaded through the button below.   This guide was prepared with the assistance of Tilleke & Gibbins interns Christian Pederson and Keoni Williams.
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Awards & Rankings

September 19, 2022
Tilleke & Gibbins was awarded Firm of the Year honors for Thailand and Vietnam at the annual Global IP Awards, hosted by Intellectual Asset Management and World Trademark Review magazines. The Global IP Awards, first launched in 2019, recognize the outstanding achievements of law firms and attorneys in IP litigation, prosecution, and transactional work. The awards were announced at a ceremony in London on September 15. With a focus on trademark and patent work, the awards for Tilleke & Gibbins’ intellectual property practices in Thailand and Vietnam reflect the firm’s regional dominance in these fields. For more details on the awards, and to view a full list of this year’s winners, please visit the Intellectual Asset Management website.
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September 19, 2022
In the recently released 2023 edition of the annual Asialaw Profiles guide, Tilleke & Gibbins dominates the rankings with a slate of recognitions that confirms the strong reputation of the firm’s various regional practices. Asialaw Profiles 2023 rates top domestic and international firms operating in Asian jurisdictions and headquartered in Asia, looking at firms’ performance and client service in both legal practices areas and various industries. In these detailed and comprehensive guide to the services of leading Asian law firms, Tilleke & Gibbins achieved a total of 45 industry and practice group rankings—20 of which are in the top tier—across Cambodia, Indonesia, Laos, Myanmar, Thailand, and Vietnam. Tilleke & Gibbins attorneys also received 25 individual rankings, with new recognitions for Linh Thai Mai Nguyen for intellectual property in Vietnam and Onunya Chanpen for capital markets in Thailand. In Thailand, Tilleke & Gibbins continues to be the only firm ranked in all 18 possible categories. The firm is also ranked in all available categories in Cambodia, Laos, and Myanmar. For more details and to browse the full rankings, please visit the Asialaw website.
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July 4, 2022
Managing IP magazine, which has been rolling out its highly regarded IP Stars rankings in stages this year, recently released the results of its patent survey, and Tilleke & Gibbins earned high rankings across key Southeast Asian jurisdictions: Thailand – Tier 1 for the 20th consecutive year Vietnam – Tier 1 for the 8th consecutive year Indonesia – Tier 2 for the 3rd consecutive year The rankings show not only the firm’s excellence in patent work across the region but also its consistency—two decades in Tier 1 for Thailand, with the firm’s Vietnam practice getting close to a decade of its own. Even the relatively new Indonesia operations have been recognized in each of the past three years, and in this latest edition only two firms in Indonesia are ranked above Tilleke & Gibbins. Managing IP does not yet provide patent rankings for Tilleke & Gibbins’ other jurisdictions, Cambodia, Laos, and Myanmar. The trademark survey is a part of IP STARS, MIP’s specialist guide to the world’s leading intellectual property firms and practitioners. For more information and to browse the full copyright rankings, please see the IP STARS website.
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July 4, 2022
Tilleke & Gibbins’ patent practice in Thailand has garnered a top-tier ranking in the latest edition of IAM Patent 1000 from Intellectual Asset Management (IAM) magazine. This is the tenth consecutive year that Tilleke & Gibbins has been listed in the gold band—IAM Patent 1000’s highest distinction—in the guide to the top patent professionals around the world. In its editorial on the firm, IAM Patent 1000 pointed to Tilleke & Gibbins’ strong reputation, noting that the firm “has the respect of patrons, peers and the government, with several of its experts recruited to sit on IP reform drafting committees.” In highlighting the Tilleke & Gibbins’ “innovative mindset,” the editorial gives the example of the firm’s cannabis advisory group formed as an immediate response to Thailand’s liberalization of cannabis restriction in recent years. Seven Tilleke & Gibbins lawyers (including three out of four individuals in the Gold Band) were recognized in the Thailand guide for their exceptional work: Alan Adcock Darani Vachanavuttivong Jakkrit Kuanpoth Nandana Indananda Somboon Earterasarun Suebsiri Taweepon Sukontip Jitmongkolthong The rankings are based on several months of in-depth research and market analysis conducted by IAM researchers. In the 2022 rankings, IAM Patent 1000 also once again awarded honors to Tilleke & Gibbins’ offices in Indonesia and Vietnam. For more information, please visit the IAM Patent 1000 website.
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