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Wiramrudee (Pink) Mokkhavesa

Partner

Biography

Wiramrudee (Pink) Mokkhavesa is a partner with extensive experience in brand protection, IP enforcement, and anticounterfeiting. Her practice is focused on IP portfolio strategy and management, including comprehensive protection of trademark, copyright, patent, and other intellectual assets in Asia and worldwide. She primarily represents multinational corporations and market leaders in electronic appliances, auto parts, consumer products, apparel, software, and luxury goods.

Pink is a member of the Intellectual Property Association of Thailand (IPAT), through which channel she regularly advocates for increased government action against counterfeit and infringing goods. Through her involvement in this committee, Pink collaborates with the Ministry of Commerce (Department of Intellectual Property), the Royal Thai Police, the Department of Special Investigation, the Metropolitan Police Bureau, the Economic Crime Police Division, the Ministry of Finance (Customs Bureau), the Ministry of Information and Communication Technology, the Ministry of Public Health (Food and Drug Administration), and the Ministry of Culture. Pink is also a member of the Enforcement Committee within the International Trademark Association, having previously served for four years on the Anti-Counterfeiting Subcommittee for East Asia and the Pacific.

Pink actively participates in several focus groups dedicated to amending IP laws and regulations and to instituting a mandatory IP course in all Thai universities to further IP awareness in Thai society. In addition, she regularly lectures on IP law at some of Thailand’s leading universities. Pink is a member of the Thai Bar Association, the Lawyers Council of Thailand, and the Intellectual Property and Innovation Association (IPA).

Experience

  • Developed and implemented a creative and cost-effective strategy to prevent infringement in Thailand of a 3D trademark registered in a foreign country. Although the client was unsuccessful in registering its 3D trademark in Thailand, the client nonetheless sought to prevent a competitor from importing into Thailand products that incorporated a similar 3D mark. We successfully collaborated with both Thai Customs and the Royal Thai Police and convinced Thai Customs to seize the infringing goods. The goods were confiscated and used as leverage to procure binding agreements from the opposing party to change the style of its product and satisfy other requirements.
  • Acquired a registered trademark from an opposing party, who used the mark with the same kind of goods as produced by our client, for only THB 30,000 (about USD 1,000).
  • Obtained a valid warrant and conducted a raid action within three days of receiving the urgent request from the client. At the time the client contacted us, we did not possess sufficient evidence to seek the warrant. Nonetheless, we timely acquired the necessary evidence, secured a warrant from the IP&IT Court, and oversaw a successful raid.
  • Liaised with the Royal Thai Police to end a predatory business tactic. As our client operates in many provinces in Thailand, a competitor filed criminal charges of “false statement” against our client in many provinces in order to force our client to spend time and money travelling to meet police officers throughout Thailand. We convinced the Royal Thai Police that the cases were related and should be consolidated and tried in Bangkok.
  • Forced an infringing party to change the names of its stores, change all of its signage, and execute a Deed of Execution within one week of receipt of our cease-and-desist letter. The signage of the opposing party’s coffee shop contained a device and text that was quite similar to our client’s registered trademark.
ABOUT Wiramrudee (Pink)

Industries

Consumer Products

Practices

Intellectual Property

Location

Languages

    Thai

    English

Education

    LLM, University of Southern California Law School

    LLM, Indiana University Bloomington Law School

    LLB, Thammasat University

Insights

January 13, 2022
Intellectual property experts from Tilleke & Gibbins were engaged by ARISE+ IPR, a regional support program funded by the European Union and implemented by the European Intellectual Property Office, to craft a series of IP enforcement guides for Southeast Asian countries, aimed at raising local awareness of the importance of IP protection. The five-year, EUR 5.5 million ARISE+ IPR program supports regional integration through IP cooperation and aims to upgrade national IP systems for creation, protection, utilization, administration, and enforcement to be in line with international best practices and standards and the strategic objectives of the ASEAN Intellectual Property Rights Action Plan 2016-2025. The guides were developed by Tilleke & Gibbins’ lawyers in cooperation with the IP offices of each participating country, and cover issues related to trademarks, industrial designs, and geographical indications. Each guide was produced in a compact leaflet form in English as well as the local language, and is considered an official publication of the respective national IP office. The guides can be accessed from the ARISE+ IPR site (under “Leaflets, brochures and booklets”), or by clicking on the links below: Cambodia: English | Khmer Indonesia: English | Bahasa Indonesia Thailand: English | Thai Vietnam: English | Vietnamese
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November 26, 2021
On November 25, Wiramrudee (Pink) Mokkhavesa, a partner in Tilleke & Gibbins’ intellectual property group in Bangkok, joined a panel in an ASEAN IPA webinar titled “Online Enforcement of Intellectual Property Rights.” Together the panelists discussed the impact of internet-based technologies and possible strategies for tackling infringement in the ASEAN region. Wiramrudee, who represented Thailand, was joined on the panel by speakers from Singapore and Vietnam. The webinar provided an overview of the online counterfeit trade and how it affects all types of businesses, from multinationals to SMEs, and discussed the most relevant current and future online counterfeiting threats. Panelists then exchanged views on approaches to dealing with these emerging online infringement risks to ensure that attendees are prepared to face the latest counterfeiting and infringement trends. The session concluded with a Q&A session and a closing statement by the moderator.
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October 26, 2021
Parallel imports—branded goods imported into a domestic market and sold there without the consent of the intellectual property (IP) owner—pose a unique challenge for IP owners. In contrast to counterfeit goods, parallel imported goods are manufactured by or under the license of the IP owner and formulated or packaged for a particular jurisdiction and then imported into a different jurisdiction without the authorization of the IP owner. Intellectual property laws and perspectives on parallel import vary throughout Southeast Asia. The distinct legal landscape in each nation should be carefully navigated in consultation with legal experts to ensure brand protection to the fullest degree. This guide provides insight into the legal frameworks relating to parallel imports in Cambodia, Indonesia, Laos, Myanmar, Thailand, and Vietnam. Each section examines the relevant laws and regulations that pertain to parallel imports and explores the remedies available to IP owners in each country. Finally, the guide presents some strategies to combat parallel importation and maximize IP protection in Southeast Asia. The full guide can be downloaded through the button below.   This guide was prepared with the assistance of Tilleke & Gibbins interns Christian Pederson and Keoni Williams.
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October 14, 2021
As part of its membership in Lex Mundi, Tilleke & Gibbins has published an updated edition of its Guide to Doing Business in Thailand for 2021. This guide outlines all of the key factors for starting and operating a business in the Thai market. Issues covered include: Investment incentives Financial facilities Exchange controls Import and export regulations Structures for doing business Requirements for the Establishment of a Business Operation of the Business Cessation or Termination of the Business Labor legislation, relations, and supply Tax Immigration requirements This publication is part of Lex Mundi’s Guides to Doing Business series prepared by member firms in more than 100 jurisdictions worldwide. The guides serve as a useful resource when planning an international business strategy or researching a new market.
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Awards & Rankings

May 6, 2022
Asian Legal Business (ALB) released the list of finalists for their upcoming ALB SE Asia Law Awards 2022, and Tilleke & Gibbins has come away with 15 nominations. The ALB SE Asia Law Awards are an annual awards ceremony that recognizes outstanding law firms and lawyers in the Southeast Asian region. Tilleke & Gibbins’ 15 nominations are therefore representative of the consistently strong performance of the firm through the region. The firm has been shortlisted in the following categories: Country Categories Thailand Law Firm of the Year Vietnam Law Firm of the Year Regional Practice Categories Aviation Law Firm of the Year Construction Law Firm of the Year Data Privacy and Protection Law Firm of the Year ESG and Sustainability Law Firm of the Year Intellectual Property Law Firm of the Year Labor and Employment Law Firm of the Year Litigation Law Firm of the Year Maritime Law Firm of the Year Medical and Healthcare Law Firm of the Year Real Estate Law Firm of the Year Restructuring and Insolvency Law Firm of the Year Technology, Media, and Telecommunications Law Firm of the Year Individual Categories Darani Vachanavuttivong – Managing Partner of the Year (Emerging Markets) Congratulations to T&G team members across departments and jurisdictions on this well-deserved slate of recognitions, which showcases the true strength of our firm’s full-service capabilities across Southeast Asia. The winners will be announced on May 25, 2022, at an in-person gala to be held at the Grand Hyatt in Singapore. For more information on the ALB SE Asia Law Awards 2002, and to browse a full list of nominees in all categories, please visit the ALB website.
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April 25, 2022
Tilleke & Gibbins has received a special recognition from the US-based Cyrus R. Vance Center for International Justice for the firm’s outstanding pro bono work for the United Nations Environment Programme (UNEP). The award was announced in a ceremony held at the New York City Bar Association on April 21. For this work, Eric M. Meyer, a consultant in the firm’s dispute resolution group in Bangkok, led a regional team across Cambodia, Laos, and Thailand to advise UNEP in connection with its Global Environmental Report on the Rule of Law as part of its Environmental Rule of Law Initiative. Among other tasks, this matter involved researching the law in these jurisdictions to assess environmental rule of law trends in each jurisdiction, and compiling our findings in a report to UNEP for their assessment of global environmental rule of law developments. The Cyrus R. Vance Center for International Justice works with legal professionals across borders to advance global justice by supporting civil society and socially responsible legal practice. The center works with lawyers and firms around the world to support civil society organizations and international human rights bodies on a pro bono basis. It also engages law firms, bar associations, law schools, and pro bono clearinghouses to build strength and diversity in pro bono practice.
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April 19, 2022
Benchmark Litigation has revealed its shortlist for the upcoming Benchmark Litigation Asia-Pacific Awards 2022, and Tilleke & Gibbins is delighted to announce that the firm and Hanoi-based partner Loc Xuan Le have been nominated in the following categories: Intellectual Property Firm of the Year (Regional) Vietnam Firm of the Year Vietnam Lawyer of the Year – Loc Xuan Le The Benchmark Litigation Asia-Pacific Awards recognize the top litigators and most influential disputes across the Asia-Pacific region, and are the product of months of research based on case evidence, peer feedback, and client interviews for the latest edition of Benchmark Litigation Asia-Pacific, a highly regarded ranking of the region’s leading litigation firms and lawyers. This year’s winners will be announced online on the Benchmark Litigation website on May 26, 2022. Click here for more information on the awards and to view the full shortlist.
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April 19, 2022
Asia Business Law Journal (ABLJ) recently announced the winners of their first Thailand Law Firm Awards, and Tilleke & Gibbins earned accolades across a wide range of legal practice categories. The Thailand Law Firm Awards recognize the top four law firms across 23 practice areas, plus a separate category for the best overall law firms. Tilleke & Gibbins was named in a total of nine categories: Best Overall Law Firms Aviation Competition & Antitrust Data Compliance Energy IP Enforcement Labor & Employment Shipping & Maritime Technology, Media & Telecoms ABLJ is a bimonthly magazine focusing on the legal and regulatory environment in major jurisdictions across Asia. Through its research into the pressing legal issues facing business and legal practice in the region, ABLJ seeks to provide in-house counsel with the necessary information and analysis to implement effective legal solutions. For more information on the Thailand Law Firm Awards, please see the ABLJ website.
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