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Wiramrudee (Pink) Mokkhavesa

Partner

Biography

Wiramrudee (Pink) Mokkhavesa is a partner with extensive experience in brand protection, IP enforcement, and anticounterfeiting. Her practice is focused on IP portfolio strategy and management, including comprehensive protection of trademark, copyright, patent, and other intellectual assets in Asia and worldwide. She primarily represents multinational corporations and market leaders in electronic appliances, auto parts, consumer products, apparel, software, and luxury goods.

Pink is a member of the Intellectual Property Association of Thailand (IPAT), through which channel she regularly advocates for increased government action against counterfeit and infringing goods. Through her involvement in this committee, Pink collaborates with the Ministry of Commerce (Department of Intellectual Property), the Royal Thai Police, the Department of Special Investigation, the Metropolitan Police Bureau, the Economic Crime Police Division, the Ministry of Finance (Customs Bureau), the Ministry of Information and Communication Technology, the Ministry of Public Health (Food and Drug Administration), and the Ministry of Culture. Pink is also a member of the Enforcement Committee within the International Trademark Association, having previously served for four years on the Anti-Counterfeiting Subcommittee for East Asia and the Pacific.

Pink actively participates in several focus groups dedicated to amending IP laws and regulations and to instituting a mandatory IP course in all Thai universities to further IP awareness in Thai society. In addition, she regularly lectures on IP law at some of Thailand’s leading universities. Pink is a member of the Thai Bar Association, the Lawyers Council of Thailand, and the Intellectual Property and Innovation Association (IPA).

Experience

  • Developed and implemented a creative and cost-effective strategy to prevent infringement in Thailand of a 3D trademark registered in a foreign country. Although the client was unsuccessful in registering its 3D trademark in Thailand, the client nonetheless sought to prevent a competitor from importing into Thailand products that incorporated a similar 3D mark. We successfully collaborated with both Thai Customs and the Royal Thai Police and convinced Thai Customs to seize the infringing goods. The goods were confiscated and used as leverage to procure binding agreements from the opposing party to change the style of its product and satisfy other requirements.
  • Acquired a registered trademark from an opposing party, who used the mark with the same kind of goods as produced by our client, for only THB 30,000 (about USD 1,000).
  • Obtained a valid warrant and conducted a raid action within three days of receiving the urgent request from the client. At the time the client contacted us, we did not possess sufficient evidence to seek the warrant. Nonetheless, we timely acquired the necessary evidence, secured a warrant from the IP&IT Court, and oversaw a successful raid.
  • Liaised with the Royal Thai Police to end a predatory business tactic. As our client operates in many provinces in Thailand, a competitor filed criminal charges of “false statement” against our client in many provinces in order to force our client to spend time and money travelling to meet police officers throughout Thailand. We convinced the Royal Thai Police that the cases were related and should be consolidated and tried in Bangkok.
  • Forced an infringing party to change the names of its stores, change all of its signage, and execute a Deed of Execution within one week of receipt of our cease-and-desist letter. The signage of the opposing party’s coffee shop contained a device and text that was quite similar to our client’s registered trademark.
ABOUT Wiramrudee (Pink)

Industries

Consumer Products

Practices

Intellectual Property

Location

Languages

    Thai

    English

Education

    LLM, University of Southern California Law School

    LLM, Indiana University Bloomington Law School

    LLB, Thammasat University

Insights

January 13, 2022
Intellectual property experts from Tilleke & Gibbins were engaged by ARISE+ IPR, a regional support program funded by the European Union and implemented by the European Intellectual Property Office, to craft a series of IP enforcement guides for Southeast Asian countries, aimed at raising local awareness of the importance of IP protection. The five-year, EUR 5.5 million ARISE+ IPR program supports regional integration through IP cooperation and aims to upgrade national IP systems for creation, protection, utilization, administration, and enforcement to be in line with international best practices and standards and the strategic objectives of the ASEAN Intellectual Property Rights Action Plan 2016-2025. The guides were developed by Tilleke & Gibbins’ lawyers in cooperation with the IP offices of each participating country, and cover issues related to trademarks, industrial designs, and geographical indications. Each guide was produced in a compact leaflet form in English as well as the local language, and is considered an official publication of the respective national IP office. The guides can be accessed from the ARISE+ IPR site (under “Leaflets, brochures and booklets”), or by clicking on the links below: Cambodia: English | Khmer Indonesia: English | Bahasa Indonesia Thailand: English | Thai Vietnam: English | Vietnamese
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November 26, 2021
On November 25, Wiramrudee (Pink) Mokkhavesa, a partner in Tilleke & Gibbins’ intellectual property group in Bangkok, joined a panel in an ASEAN IPA webinar titled “Online Enforcement of Intellectual Property Rights.” Together the panelists discussed the impact of internet-based technologies and possible strategies for tackling infringement in the ASEAN region. Wiramrudee, who represented Thailand, was joined on the panel by speakers from Singapore and Vietnam. The webinar provided an overview of the online counterfeit trade and how it affects all types of businesses, from multinationals to SMEs, and discussed the most relevant current and future online counterfeiting threats. Panelists then exchanged views on approaches to dealing with these emerging online infringement risks to ensure that attendees are prepared to face the latest counterfeiting and infringement trends. The session concluded with a Q&A session and a closing statement by the moderator.
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October 26, 2021
Parallel imports—branded goods imported into a domestic market and sold there without the consent of the intellectual property (IP) owner—pose a unique challenge for IP owners. In contrast to counterfeit goods, parallel imported goods are manufactured by or under the license of the IP owner and formulated or packaged for a particular jurisdiction and then imported into a different jurisdiction without the authorization of the IP owner. Intellectual property laws and perspectives on parallel import vary throughout Southeast Asia. The distinct legal landscape in each nation should be carefully navigated in consultation with legal experts to ensure brand protection to the fullest degree. This guide provides insight into the legal frameworks relating to parallel imports in Cambodia, Indonesia, Laos, Myanmar, Thailand, and Vietnam. Each section examines the relevant laws and regulations that pertain to parallel imports and explores the remedies available to IP owners in each country. Finally, the guide presents some strategies to combat parallel importation and maximize IP protection in Southeast Asia. The full guide can be downloaded through the button below.   This guide was prepared with the assistance of Tilleke & Gibbins interns Christian Pederson and Keoni Williams.
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October 14, 2021
As part of its membership in Lex Mundi, Tilleke & Gibbins has published an updated edition of its Guide to Doing Business in Thailand for 2021. This guide outlines all of the key factors for starting and operating a business in the Thai market. Issues covered include: Investment incentives Financial facilities Exchange controls Import and export regulations Structures for doing business Requirements for the Establishment of a Business Operation of the Business Cessation or Termination of the Business Labor legislation, relations, and supply Tax Immigration requirements This publication is part of Lex Mundi’s Guides to Doing Business series prepared by member firms in more than 100 jurisdictions worldwide. The guides serve as a useful resource when planning an international business strategy or researching a new market.
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Awards & Rankings

January 13, 2022
In The Legal 500 Asia Pacific 2022, which was released on January 12, Tilleke & Gibbins once again earned high marks across all six jurisdictions. This year, Tilleke & Gibbins’ rankings reflect continued upward momentum in the practice area rankings, plus two new recognitions for individual practitioners. The latest rankings have Tilleke & Gibbins moving up to Tier 2 in the areas of Capital Markets and Restructuring & Insolvency in Thailand, while the firm maintained its strong position in all of its other rankings across all six jurisdictions. In total, Tilleke & Gibbins received 29 practice rankings—30% of which are Tier 1. The firm’s Thailand office earned 15 practice-area rankings: Tier 1: Customs and International Trade, Intellectual Property, Labour and Employment, TMT (Technology, Media, and Telecommunications), Tax Tier 2: Capital Markets, Corporate and M&A, Dispute Resolution, Insurance, Projects and Energy, Restructuring & Insolvency, Transport Tier 3: Banking and Finance, Dispute Resolution: International Arbitration, Real Estate and Construction Tilleke & Gibbins’ offices in Vietnam received rankings for 10 practice areas: Tier 1: Data Protection, Intellectual Property (International Firms), Labour and Employment, TMT Tier 2: Corporate and M&A, Dispute Resolution: Litigation Tier 3: Dispute Resolution: International Arbitration, Insurance, Projects and Energy Tier 4: Banking and Finance Tilleke & Gibbins earned one additional practice-area or firm ranking for each of the jurisdictions of Cambodia, Indonesia, Laos, and Myanmar: Tier 1: Laos (single category) Tier 2: Cambodia (single category); Myanmar (Corporate and M&A); Indonesia (Intellectual Property) In addition to the practice-area rankings, 18 Tilleke & Gibbins lawyers were honored with individual recognitions—including new rankings for Linh Thi Mai Nguyen (Intellectual Property) and Waewpen Piemwichai (TMT) in Vietnam. The Tilleke & Gibbins practitioners ranked in The Legal 500 Asia Pacific 2022 are listed below: Alan Adcock – Thailand – Intellectual Property Charunun Sathitsuksomboon – Thailand – Corporate and M&A Darani Vachanavuttivong – Thailand – Intellectual Property David Mol – Cambodia – Leading Firms Dino Santaniello – Laos – Leading Firms Jay Cohen – Cambodia – Leading Firms John Frangos – Thailand – Transport Linh Thi Mai Nguyen – Vietnam – Intellectual Property Loc Xuan Le – Vietnam – Intellectual Property Michael Ramirez – Thailand – Customs and International Trade Nandana Indananda – Thailand – Intellectual Property Pimvimol (June) Vipamaneerut – Thailand – Labour and Employment Santhapat Periera – Laos – Leading Firms Somboon Earterasarun – Indonesia – Intellectual Property Thawat Damsa-ard – Thailand – Dispute Resolution Thomas Treutler – Vietnam – Intellectual Property Waewpen Piemwichai – Vietnam – TMT Wiramrudee (Pink) Mokkhavesa – Thailand – Intellectual Property A large number of other Tilleke & Gibbins lawyers were also singled out in the guide’s editorial commentary for their outstanding work and ability demonstrated over the past year. To browse the full rankings and read the editorial analyses, please view the firm rankings through the country links above, or read more about the rankings on the Legal 500 Asia Pacific website.
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December 16, 2021
In the recently released 2022 edition of Chambers Asia-Pacific, Tilleke & Gibbins has earned high rankings across all of the firm’s jurisdictions in Southeast Asia. Moreover, a total of 21 practitioners from all of the firm’s offices received individual rankings. A full summary is below. Thailand Tilleke & Gibbins’ practice in Bangkok—the firm’s largest office—led the way with rankings in 12 different practices areas, including three Band 1 recognitions: Aviation – Band 1 Competition/Antitrust – Band 2 Corporate/M&A – Band 3 Dispute Resolution – Band 3 Employment – Band 1 Insurance – Band 3 Intellectual Property – Band 1 Projects & Energy – Band 3 Real Estate – Band 3 Restructuring/Insolvency – Band 2 Tax – Band 3 Technology, Media, Telecoms (TMT) – Band 2 Vietnam Tilleke & Gibbins’ offices in Vietnam (Hanoi and Ho Chi Minh City) garnered a total of five rankings, two of which are Band 1: Corporate/M&A – Band 4 Dispute Resolution – Band 4 Employment – Band 3 Intellectual Property – Band 1 Technology, Media, Telecoms (TMT) – Band 1 Cambodia, Indonesia, Laos, and Myanmar The firm’s offices in Jakarta, Phnom Penh, Vientiane, and Yangon earned one ranking each: Cambodia – General Business Law – Band 2 Indonesia – Intellectual Property – Band 4 Laos – General Business Law – Band 2 Myanmar – General Business Law – Band 4 Individual Rankings In the 2022 rankings, Tilleke & Gibbins lawyers received a total of 21 individual rankings—two more than last year’s 19. The ranked practitioners are recognized in eight practice areas: Aviation: John Frangos (Thailand) Corporate/M&A: Chuyen Hong Huu Le (Vietnam), Cynthia M. Pornavalai (Thailand), Kien Trung Trinh (Vietnam) Dispute Resolution: Thawat Damsa-ard (Thailand) Employment: Chusert Supasitthumrong (Thailand), Kien Trung Trinh (Vietnam), Pimvimol (June) Vipamaneerut (Thailand), General Business Law: Jay Cohen (Cambodia), Dino Santaniello (Laos) Intellectual Property: Darani Vachanavuttivong (Thailand), Alan Adcock (Thailand), Nandana Indananda (Thailand), Suebsiri Taweepon (Thailand), Sukontip Jitmongkolthong (Thailand), Thomas Treutler (Vietnam), Loc Xuan Le (Vietnam), Linh Thi Mai Nguyen (Vietnam), Trung Nguyen (Vietnam) Real Estate: Cynthia M. Pornavalai (Thailand) TMT: Waewpen Piemwichai (Vietnam) The annual Chambers Asia-Pacific rankings are based on in-depth market research, including input from clients and other legal practitioners. The rankings are widely used as a reference guide to the top law firms and legal professionals across the Asia-Pacific region. To read the full rankings and the accompanying analyses, please visit the Chambers and Partners website.
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November 11, 2021
On November 10, 2021, Tilleke & Gibbins was awarded a CSR Recognition at the 2021 AMCHAM CSR Excellence Awards, hosted online by the American Chamber of Commerce (AMCHAM) in Thailand. This is the second consecutive year that the firm was recognized at these awards, which celebrate companies in Thailand with sustainable business practices such as good governance, social responsibility, business integrity, stakeholder engagement, and demonstrated delivery of positive impacts on the society and environment. The awards bring together AMCHAM member companies each year to highlight exceptional corporate social responsibility (CSR) projects by American and Thai companies, with the aim of encouraging businesses to recognize the value of giving back to the community. This year, winning companies received a certificate marking the recognition, along with congratulatory letters from the chargé d’affaires of the U.S. Embassy and the president of AMCHAM Thailand. More details on the AMCHAM CSR Excellence Awards and a full list of this year’s honorees are available on the AMCHAM Thailand website.
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