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Tanapong Pongburanakit

Associate

Biography

Tanapong Pongburanakit is an associate in the intellectual property practice at Tilleke & Gibbins’ Bangkok office, where he advises and represents a broad range of clients in commercial and intellectual property litigation related to both criminal and civil matters. In addition to his litigation work, he also advises international clients on matters related to trademark registration in Thailand.

Before joining Tilleke & Gibbins, Tanapong worked as a litigation associate in various leading law firms in Thailand, where he worked with teams on international litigation and arbitration in Australia, Cambodia, and Singapore, and independently handled complex litigation cases for a variety of clients.

Tanapong graduated with an LLB from Chulalongkorn University and is a member of the Thai Bar Association and the Lawyers Council of Thailand. He is a notarial services attorney and has completed the barrister-at-law requirements of the Thai Institute of Legal Education.

Experience

  • Advised a mutual fund on a THB 160 million land dispute by providing legal guidance and outlining potential legal strategies for them before filing the lawsuit.
  • Provided strategic courtroom defense advice to a well-known digital terrestrial television channel in Thailand in a copyright infringement case.
  • Advised a UK-based apparel company on securing trademark registration in Thailand for their brand, involving an appeal to the Board of Trademarks and amendment of the application’s list of goods/services.
  • Represented a Korean restaurant chain owned by a large food-service conglomerate in a tort case trial and arranged for negotiations with the opposing party with the aim of reaching a mutually agreeable settlement.
  • Advised a Thai digital terrestrial television provider on legal options for securing the takedown of infringing websites.

Insights

August 20, 2026
As part of its membership in Lex Mundi, Tilleke & Gibbins has released the latest edition of its Guide to Doing Business in Thailand, providing an overview of the legal, regulatory, and commercial considerations for companies establishing or expanding operations in Thailand. The 2026 edition offers practical insight into the country’s business environment, investment framework, and operational requirements. The guide covers a wide range of topics relevant to foreign and domestic investors, including: Investment incentives and promotion schemes Financial facilities and banking regulations Exchange controls and money transfers Import and export regulations Business structures and incorporation options Requirements for establishing a business Operational and compliance considerations Business cessation and insolvency procedures Employment and labor laws Taxation Immigration and visa requirements Prepared by Tilleke & Gibbins lawyers across multiple practice areas, the publication outlines key aspects of doing business in Thailand, including foreign investment restrictions, regulatory compliance obligations, corporate structures, employment requirements, and recent legal and economic developments affecting investors. The publication forms part of Lex Mundi’s Country Guides series, a global collection of jurisdiction-specific reference materials prepared by member firms around the world. Together, these guides help companies evaluate opportunities, compare regulatory environments, and plan international business activities across multiple markets. The full Guide to Doing Business in Thailand 2026 is available through the button below.
March 13, 2026
For decades, intellectual property rights holders seeking to eliminate counterfeit goods from the Thai market have relied primarily on criminal raid actions to seize infringing products and hold infringers accountable. The deterrent value of this approach is typically threefold: imposing criminal liability on infringers, removing counterfeit goods from circulation, and subjecting violators to imprisonment and fines. However, these outcomes often fall short of fulfilling brand owners’ broader objectives. In many cases, those prosecuted are merely staff or intermediaries rather than the principals orchestrating the infringing operations. Moreover, any fines imposed are remitted to the Thai government—not to the rights holders who have suffered commercial harm and invested substantial resources in investigation and coordination with law enforcement authorities. As in other jurisdictions worldwide, rights holders seeking monetary compensation for IP infringement in Thailand have traditionally pursued separate civil litigation. Before initiating such proceedings, a brand owner must gather sufficient evidence to establish both the infringement and the resulting damages. Notably, Thai law does not recognize punitive damages; courts award only actual damages proven by the claimant. In the absence of seized infringing goods, the damages awarded in such cases are typically minimal. This all leaves rights holders with limited recourse despite possibly having suffered significant commercial injury. In 2005, Thailand amended its Criminal Procedure Code to introduce Section 44/1, which enables rights holders to claim damages within criminal proceedings at the Intellectual Property and International Trade Court prior to the evidentiary hearing. In practice, this mechanism allows an injured party to submit a petition for civil damages directly within the criminal case initiated by the public prosecutor. Historically, rights holders in Thailand have been reluctant to use Section 44/1 because the compensation awarded by courts was often insufficient to justify the effort. However, recent years have seen a notable shift
December 9, 2025
Tilleke & Gibbins is proud to announce that four litigation cases handled by the firm have been selected among the nine Distinguished Judgment Awards granted by Thailand’s Central Intellectual Property and International Trade Court (IP&IT Court) for the period from October 1, 2024, to August 31, 2025. This recognition highlights the complexity, novelty, and legal significance of these cases, which were chosen based on stringent criteria including new legal issues, high evidentiary volume, and intricate legal arguments. Among these four cases, one was singled out as the “Most Distinguished Judgment” – the landmark trademark squatting case involving the trademark rights of our client, Thailand’s largest state-owned energy conglomerate, and its subsidiary. In this case, the defendants had filed 52 trademark applications mimicking our client’s marks, making it the largest trademark squatting dispute in Thai history. On April 30, 2025, the IP&IT Court ordered the cancellation of multiple infringing trademarks, setting a benchmark for IP enforcement against trademark squatters in Thailand. The other three recognized cases demonstrate Tilleke & Gibbins’ breadth of expertise in IP litigation: Patent infringement and invalidation involving trade secrets misappropriation. Trade dress infringement of a unique packaging. Landmark Luckin Coffee case involving trademark infringement and invalidation. The IP&IT Court handles approximately 200 IP civil litigation cases each year, and our IP litigation team has typically been involved in 25–30% of them, reflecting our dominant role in shaping IP jurisprudence in Thailand.

Awards & Rankings

September 11, 2026
Tilleke & Gibbins has been named TMT Firm of the Year at the Asia Legal Awards 2026, presented by Law.com International. The winners were announced at an awards ceremony in Singapore on September 10, 2026. The TMT Firm of the Year award recognizes Tilleke & Gibbins’ work in the technology, media, and telecommunications sector, where its lawyers advise clients on complex legal and regulatory matters arising from technological development and the rapidly evolving digital economy. The Asia Legal Awards recognize significant transactions, cases, and legal work across Asia. Presented by Law.com International and open to law firms with offices in the region, the awards honor the firms, teams, and individuals demonstrating innovation, impact, and excellence in the legal industry. For more information, please see the full list of Asia Legal Awards 2026 winners and finalists.
August 13, 2026
Tilleke & Gibbins has been recognized in the inaugural Asia Top Cybersecurity & Data Law Firms 2026 list from Asian Legal Business (ALB), published in the magazine’s August 2026 edition. The new ranking highlights leading law firms across Asia with dedicated cybersecurity, privacy, and data regulation practices, recognizing firms with a proven track record of advising clients on complex cybersecurity and data law matters. Tilleke & Gibbins is one of only 21 firms included in the inaugural list, reflecting the firm’s strength in data privacy, cybersecurity, technology, and regulatory matters throughout Southeast Asia. According to ALB, the firms selected for inclusion are recognized for their capabilities in areas such as privacy compliance, incident response, digital investigations, and technology-enabled client service. The recognition underscores the continued growth and regional prominence of Tilleke & Gibbins’ data privacy and cybersecurity practice, which advises clients across a broad range of industries on data protection compliance, cybersecurity preparedness and response, technology transactions, digital platform regulation, and emerging regulatory developments. This latest honor reflects the firm’s commitment to helping clients navigate an increasingly complex digital and regulatory landscape and reinforces its reputation as a leading adviser on technology, privacy, and cybersecurity issues across the region.
May 14, 2026
Asian Legal Business (ALB) has published the ALB Asia IP Rankings 2026, the latest edition of its annual guide recognizing leading intellectual property firms across the region. Continuing the approach introduced last year, the rankings present a unified table in each jurisdiction, combining patent and trademark/copyright work to provide a more holistic view of the IP market. Tilleke & Gibbins has retained strong rankings in all three jurisdictions covered by the survey: Thailand: Tier 1 Vietnam: Tier 1 Indonesia: Tier 2 The rankings are based on work conducted between February 2025 and February 2026, covering both ongoing and completed contentious and noncontentious matters. ALB’s research draws on firm submissions, client feedback, editorial resources, and market input to identify the region’s leading IP practices. Tilleke & Gibbins’ IP team has maintained a strong track record across all ranked jurisdictions since the inception of the ALB IP Rankings in 2018. To view the full rankings, please see the May 2026 issue of ALB.

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