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Automotive

Automotive

Key Contacts

Cambodia

Indonesia

Laos

Myanmar

Thailand

Vietnam

OVERVIEW

Driving growth across Southeast Asia for leading players in the global automotive industry.

Tilleke & Gibbins acts for clients across the automotive value chain, from upstream automotive and automotive parts manufacturers to downstream automotive distribution and sales dealerships, offering a one-stop service for a full range of legal matters in Southeast Asia.

At the start, our multidisciplinary team helps automotive industry players structure and implement market entry models, including assisting with M&A transactions and joint ventures, obtaining licenses and investment incentives, and protecting valuable designs, patents, and trademarks. For manufacturers, we also regularly assist with land acquisition and factory construction in industrial estates and special economic zones. Once companies are set up and operating, we continue to work closely with our clients to maintain regulatory compliance across the region, advising on antitrust and trade competition, employment, import and export, tax, and other general corporate matters. And when complications occur, we also represent automotive clients in dispute resolution, including commercial and IP litigation, product liability claims, and class actions.

Our full-service legal expertise enables clients to capitalize on opportunities for success in the region, driving growth across Southeast Asia for leading players in the global automotive industry.

Experience

  • Advised Volvo Group on the Thai elements of its global strategic alliance with Isuzu Motors in respect of commercial vehicles, which included Isuzu Motor’s JPY 243 billion acquisition of Volvo Group’s UD Trucks.
  • Retained to assist a European automotive manufacturer with a full range of matters relating to its operations in Thailand, including assisting with the acquisition of land and construction of a factory, obtaining licenses from the Thai Board of Investment (BOI) and other government agencies, and advising on tax matters.
  • Engaged to assist an automotive parts manufacturer with the establishment of a subsidiary and factory in Vietnam to produce and export automotive safety products. Among other things, we assisted the client with company formation, negotiating and reviewing land documents/agreements, meeting with local authorities, and preparing and applying for the Investment Registration Certificate and Enterprise Registration Certificate.
  • Assisted an American multinational automotive manufacturing company with the sale of its two manufacturing plants in Thailand following the winding down of its local operations.
  • Retained by a world-leading EV company to provide ongoing legal advice in connection with its entrance and ongoing operations in the Thai market. Our team handled a full range of legal work for the client, including company establishment, obtaining benefits under the Thailand-U.S. Treaty of Amity, advising on obtaining licenses and incentives from the Thai BOI, applying for a direct marketing license, preparing a land and building lease agreement, and reviewing and localizing more than 10 commercial contracts for its local operations.
  • Retained by numerous world-leading multinational automotive companies to assist with the prosecution and enforcement of designs, patents, and trademarks across Southeast Asia.
  • Advised a British multinational automotive company on the proposed offering of eSim-based solutions in vehicles sold in Cambodia, Laos, and Myanmar, including extensive advice on permanent establishment risks.
  • Successfully represented a German automotive manufacturer of luxury vehicles in a rare cross-class trademark opposition against an application for the protection of a mark that was confusingly similar to our client’s mark in a different class.
  • Obtained judgments in favor of an American automaker against seven product liability claims made by plaintiffs in Thailand. Owing to our arguments and evidence, the court ruled that the vehicles were safe products under the Product Liability Act.
  • Advised a well-known EV manufacturer on the most appropriate business model for entering the Vietnam market, including advice on issues related to renewable energy generation and storage.
  • Retained to assist a Japanese multinational automotive group in reviewing and amending its template distribution agreement, which forms the basis for the distribution framework with its local partner in Laos.
  • Successfully represented a European luxury car manufacturer in bringing a civil suit against an unaffiliated Thai secondhand car dealer for unauthorized use of our client’s trade name, trademark, and service mark.
  • Advised a German auto parts manufacturer on various financing options for the possible acquisition, via a holding company, of a Vietnamese target company, including advice on Vietnamese regulatory requirements on the transfer of funds for operational financing via shareholder loans or cash pooling.
  • Successfully represented BMW in a domain name dispute case against a Vietnamese individual who had registered three domain names incorporating our client’s well-known “BMW” trademark. Our argument led the HCMC Court to order the cyber squatter to surrender the domain names to our client and pay legal fees.
  • Represented a Japanese automotive manufacturer in defense against a product liability claim concerning an airbag that failed to deploy. Due to our representation, the claim was settled in favor of our client in court and the client was not required to initiate a product recall.

PROFESSIONALS

RELATED INSIGHTS

April 23, 2026
Thailand’s Board of Investment (BOI) has introduced a new investment promotion measure to encourage partnerships between Thai and foreign automotive parts manufacturers. The measure, published in the Government Gazette on March 31, 2026, under Notification of the Board of Investment No. 5/2569 Re: Investment Promotion Measures for Joint Ventures between Thai and Foreign Companies in the Auto Parts Manufacturing Industry, aims to enhance local industry participation and create new business opportunities for Thai operators. Corporate Income Tax Exemption Under this measure, the BOI grants an additional corporate income tax (CIT) exemption of three years to both new investment projects and existing operators under the BOI’s business category 3.4 (manufacture of engines, equipment, or parts) or category 3.5 (manufacture of vehicle parts). If the CIT exemption period is added to an existing one, the total exemption period will be capped at a maximum of eight years. To benefit from the exemption, certain conditions must be met, as described below. Conditions for New Investment Projects The joint venture company must be newly established after January 15, 2026. At least 20% of the registered capital must be held by a Thai juristic person throughout the CIT exemption period. The Thai juristic person must have been operating in the automotive or auto parts industry for at least three years prior to the application date and must be at least 60%-owned by Thai individuals. Conditions for Existing BOI-Promoted Projects The company must have been wholly foreign-owned at the time the promotion certificate was issued. The shareholding structure must be amended following the issuance of the notification to establish a joint venture between a foreign juristic person and a Thai juristic person that has been operating in the automotive or auto parts industry for at least three years prior to the application date. This Thai
April 21, 2026
Thailand’s Board of Investment (BOI) has introduced special investment promotion measures to accelerate the development of advanced automotive manufacturing technologies and the transitional electric vehicle ecosystem. Published in the Government Gazette on March 31, 2026, BOI Notification No. 4/2569 aims to stimulate the use of automation and robotic systems to improve production efficiency and increase the competitive capacity of Thailand’s automotive industry. Qualifying Project Categories All existing and new investment projects under the following promotional categories are eligible to apply for the new privileges: General automotive manufacturing (category 3.6) Manufacture of plug-in hybrid electric vehicles (PHEVs) and hybrid electric vehicles (HEVs) (category 3.8) Applications will be accepted until the end of 2027. Incentives and Benefits Eligible investment projects will receive exemption from import duties for machinery, and a 50% corporate income tax (CIT) exemption for three years on investment in automation and robotics systems, excluding land costs and working capital. If at least 30% of the total value of the modified or total machinery used is linked to or supports Thailand’s domestic automation machinery manufacturing industry, this CIT exemption will be increased to 100%. Eligible existing investment projects will be exempt from CIT on existing business income, with the exemption period counted from the date on which income is generated following receipt of the investment promotion certificate. Eligibility Conditions Projects must meet the following criteria to qualify for these privileges: The project must not currently benefit from CIT exemption. Those that have already received investment promotion may apply once their existing CIT exemption or reduction benefits have expired. The project must have an investment value of at least THB 1 million, excluding land cost and working capital but including expenditures for machinery, equipment, software, programs, information technology systems, and cloud or data center services, subject to conditions stipulated in
March 19, 2026
Thailand’s Electronic Transactions Development Agency (ETDA), which describes itself as a “co-creation regulator” working collaboratively with industry rather than imposing top-down rules, has unveiled its regulatory roadmap for digital platform businesses under the Royal Decree on Digital Platform Service Businesses B.E. 2565 (2022). The 2026 regulatory approach is guided by three core principles—“practicable, verifiable, shared responsibility”—aimed at elevating digital services to be safe, transparent, and fair. These principles inform ETDA’s 2026 priorities, which focus on three key dimensions: product and service standards on platforms, fair competition and fee transparency, and online fraud prevention. Product and Service Standards ETDA’s 2026 agenda addresses product and service standards across several platform categories: Online marketplace platforms. The Notification on Additional Measures for Online Marketplace Platforms under Section 18(2) came into force on December 31, 2025, designating 21 marketplace platforms that must verify products and merchants. Among other obligations, covered platforms must remove or suspend substandard products under the “notice and take down” principle. The ETDA has collaborated with the Food and Drug Administration and the Thai Industrial Standards Institute to develop inspection manuals and coordinate compliance procedures. Social commerce. The ETDA is preparing a new notification under Section 18(2) specifically targeting social commerce platforms with sales support functions, aiming to align regulation with evolving digital market conditions. Ride sharing. Since the postponement of the deadline to comply with the ETDA’s notification on ride-sharing platforms to March 31, 2026, the ETDA has supported drivers in registering with the Department of Land Transport through the Driver Verify registration system, which has already issued certifications to approximately 27,900 riders. The ETDA is also examining structural issues relating to appropriate insurance packages, motorcycle engine capacity expansion, and fair leasing fees and contract transfer costs in coordination with the Department of Land Transport, the Office of Insurance Commission,
March 9, 2026
Over the past several years, numerous automobile manufacturers have brought electric vehicles (EVs) to the market and received positive feedback from consumers in Thailand and around the world. EVs have gained popularity due to their lower maintenance costs, reduced energy expenses, and environmental benefits. However, reports have emerged of EVs causing problems such as battery fires, autopilot malfunctions leading to accidents, and safety systems such as brakes engaging automatically under inappropriate conditions. Even when these situations do not cause injury to drivers or passengers, they raise significant concerns for EV manufacturers, importers, and sellers operating in Thailand. These problems may seriously impact businesses if the products are identified as unsafe under Thailand’s Product Liability Act (PLA), officially known as the Liability for Damages Arising from Unsafe Products Act. Under this law, authorities or courts can order business operators to recall products from the market or prohibit their export, import, or sale. To manage and mitigate the risk of being found liable for damages due to an unsafe product under the PLA, EV business operators should be aware of the scope of the law. Potentially Liable Parties The PLA identifies several types of entrepreneurs and business operators—both individuals and entities—as “potentially liable parties” (PLPs) who may be held liable under the law. In the EV context, this could include vehicle manufacturers, battery suppliers, software developers whose systems are integrated into the vehicle, and local importers or distributors. Specifically, the PLA covers: Manufacturers or hirers Importers Sellers of goods for which the manufacturer, hirer, or importer cannot be identified Any other party who uses the name, trade name, trademark, or statements associated with the alleged unsafe products, or acts in a manner that causes them to be perceived as a manufacturer, hirer, or importer Definition of “Product” and “Unsafe Product” The
AWARDS & RANKINGS
March 9, 2026
Tilleke & Gibbins has been shortlisted in multiple firmwide and individual categories at the Legal 500 Southeast Asia Awards 2026, including Regional Firm of the Year, reflecting the firm’s work across Southeast Asia and the continued development of its regional practices. In the individual categories, Aye Thuzar Hlaing has been shortlisted for Myanmar Associate of the Year (Corporate and M&A), and Linh Duy Mai has been shortlisted for Vietnam Associate of the Year (Intellectual Property). Tilleke & Gibbins has also been shortlisted in the following firm categories: Regional Firm of the Year Thailand – Law Firm of the Year Thailand – Law Firm of the Year (Litigation) Myanmar – Law Firm of the Year Vietnam – Law Firm of the Year Vietnam – Law Firm of the Year (Labor and Employment) Laos – Law Firm of the Year The winners will be announced on April 30, 2026, at the Legal 500 Southeast Asia Awards ceremony in Singapore. To browse the full shortlist for the Legal 500 Southeast Asia Awards 2026, please see the Legal 500 website.
March 2, 2026
Tilleke & Gibbins has been shortlisted for two prestigious recognitions in the Chambers Asia-Pacific and Greater China Region Honours 2026. The firm received nominations for both Thailand Firm of the Year and Vietnam Firm of the Year. The Chambers Asia-Pacific and Greater China Region Honours recognize preeminent law firms demonstrating outstanding work, impressive strategic growth, and excellence in client service across the region. The Thailand nomination marks the firm’s sixth consecutive shortlisting and twelfth since 2010. For Vietnam, this is the third consecutive year the firm has been recognized. The winners will be announced at an awards ceremony in Hong Kong on May 28, 2026. To learn more about the Chambers Asia-Pacific and Greater China Region Honours 2026 and browse the full list of nominations, please visit the Chambers and Partners website.
December 17, 2025
Tilleke & Gibbins is pleased to announce that Jay Cohen and John Frangos have been recognized in the Lexology Index: Client Choice 2026 report as two of the world’s leading practitioners in their respective fields. Jay Cohen is recognized for his work in franchising, while John Frangos is cited for outstanding work in investigations. The Client Choice awards highlight lawyers who stand out for excellence in client care and the quality of their service. Established in 2005, Client Choice is distinctive in that winners are selected solely based on nominations from corporate counsel. Only one lawyer per practice area is recognized in each jurisdiction. This recognition reflects sustained commitment that Jay and John have shown to delivering practical, client-focused advice and achieving strong outcomes across complex and often sensitive matters. The full Lexology Index: Client Choice 2026 results are available on the Lexology website.
December 12, 2025
Tilleke & Gibbins has maintained its strong market position in the newly released Chambers Asia-Pacific 2026 rankings, with six Band 1 honors in core practices and consistently strong performance across the entire region. In addition to the exceptional practice-area rankings, 33 lawyers were recognized across 11 practice areas.