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Automotive

Automotive

Key Contacts

Cambodia

Indonesia

Laos

Myanmar

Thailand

Vietnam

OVERVIEW

Driving growth across Southeast Asia for leading players in the global automotive industry.

Tilleke & Gibbins acts for clients across the automotive value chain, from upstream automotive and automotive parts manufacturers to downstream automotive distribution and sales dealerships, offering a one-stop service for a full range of legal matters in Southeast Asia.

At the start, our multidisciplinary team helps automotive industry players structure and implement market entry models, including assisting with M&A transactions and joint ventures, obtaining licenses and investment incentives, and protecting valuable designs, patents, and trademarks. For manufacturers, we also regularly assist with land acquisition and factory construction in industrial estates and special economic zones. Once companies are set up and operating, we continue to work closely with our clients to maintain regulatory compliance across the region, advising on antitrust and trade competition, employment, import and export, tax, and other general corporate matters. And when complications occur, we also represent automotive clients in dispute resolution, including commercial and IP litigation, product liability claims, and class actions.

Our full-service legal expertise enables clients to capitalize on opportunities for success in the region, driving growth across Southeast Asia for leading players in the global automotive industry.

Experience

  • Advised Volvo Group on the Thai elements of its global strategic alliance with Isuzu Motors in respect of commercial vehicles, which included Isuzu Motor’s JPY 243 billion acquisition of Volvo Group’s UD Trucks.
  • Retained to assist a European automotive manufacturer with a full range of matters relating to its operations in Thailand, including assisting with the acquisition of land and construction of a factory, obtaining licenses from the Thai Board of Investment (BOI) and other government agencies, and advising on tax matters.
  • Engaged to assist an automotive parts manufacturer with the establishment of a subsidiary and factory in Vietnam to produce and export automotive safety products. Among other things, we assisted the client with company formation, negotiating and reviewing land documents/agreements, meeting with local authorities, and preparing and applying for the Investment Registration Certificate and Enterprise Registration Certificate.
  • Assisted an American multinational automotive manufacturing company with the sale of its two manufacturing plants in Thailand following the winding down of its local operations.
  • Retained by a world-leading EV company to provide ongoing legal advice in connection with its entrance and ongoing operations in the Thai market. Our team handled a full range of legal work for the client, including company establishment, obtaining benefits under the Thailand-U.S. Treaty of Amity, advising on obtaining licenses and incentives from the Thai BOI, applying for a direct marketing license, preparing a land and building lease agreement, and reviewing and localizing more than 10 commercial contracts for its local operations.
  • Retained by numerous world-leading multinational automotive companies to assist with the prosecution and enforcement of designs, patents, and trademarks across Southeast Asia.
  • Advised a British multinational automotive company on the proposed offering of eSim-based solutions in vehicles sold in Cambodia, Laos, and Myanmar, including extensive advice on permanent establishment risks.
  • Successfully represented a German automotive manufacturer of luxury vehicles in a rare cross-class trademark opposition against an application for the protection of a mark that was confusingly similar to our client’s mark in a different class.
  • Obtained judgments in favor of an American automaker against seven product liability claims made by plaintiffs in Thailand. Owing to our arguments and evidence, the court ruled that the vehicles were safe products under the Product Liability Act.
  • Advised a well-known EV manufacturer on the most appropriate business model for entering the Vietnam market, including advice on issues related to renewable energy generation and storage.
  • Retained to assist a Japanese multinational automotive group in reviewing and amending its template distribution agreement, which forms the basis for the distribution framework with its local partner in Laos.
  • Successfully represented a European luxury car manufacturer in bringing a civil suit against an unaffiliated Thai secondhand car dealer for unauthorized use of our client’s trade name, trademark, and service mark.
  • Advised a German auto parts manufacturer on various financing options for the possible acquisition, via a holding company, of a Vietnamese target company, including advice on Vietnamese regulatory requirements on the transfer of funds for operational financing via shareholder loans or cash pooling.
  • Successfully represented BMW in a domain name dispute case against a Vietnamese individual who had registered three domain names incorporating our client’s well-known “BMW” trademark. Our argument led the HCMC Court to order the cyber squatter to surrender the domain names to our client and pay legal fees.
  • Represented a Japanese automotive manufacturer in defense against a product liability claim concerning an airbag that failed to deploy. Due to our representation, the claim was settled in favor of our client in court and the client was not required to initiate a product recall.

PROFESSIONALS

RELATED INSIGHTS

May 28, 2025
Tilleke & Gibbins attorneys in Vietnam have contributed the 2025 edition of Doing Business in Vietnam, a comprehensive Q&A-style resource from Thomson Reuters Practical Law that provides essential insights for companies navigating business operations in Vietnam. The guide presents a detailed overview of the country’s legal framework and regulatory environment, reflecting recent updates in Vietnamese legislation and practice. This annually updated guide offers key information on the following areas: Legal system: Structure of the Vietnamese judiciary and the role of codified law. Foreign investment: Conditions for market access, licensing requirements, foreign ownership restrictions, and investment incentives. Business vehicles: Formation and operation of legal entities, including limited liability companies, joint-stock companies, and representative offices. Employment: Employment contracts, social insurance, labor rights, and procedures for hiring foreign nationals. Tax: Overview of corporate income tax, personal income tax, value-added tax, and other tax obligations. Intellectual property: Procedures for protecting and enforcing patents, trademarks, copyrights, and other IP rights. Data protection: Compliance requirements under Vietnam’s data privacy laws, including the Personal Data Protection Decree. Competition law: Antitrust rules and regulatory oversight under the Law on Competition. Anti-bribery and corruption: Legal framework and enforcement practices aimed at curbing corrupt activities. E-commerce and digital business: Regulations governing online platforms, digital content, and cross-border services. Marketing and advertising: Laws and guidelines on advertising standards and consumer protection. Product regulation and liability: Safety requirements, product liability issues, and roles of relevant authorities. Doing Business in Vietnam is part of Practical Law’s global series of legal guides designed to support international practitioners and businesses. To access the most recent edition of the Vietnam guide, visit the Practical Law website and sign up for a free trial.
May 2, 2025
Attorneys from Tilleke & Gibbins have updated the latest edition of Doing Business in Thailand, a Q&A-style guide from Thomson Reuters Practical Law that offers an overview of key legal considerations for companies operating in jurisdictions worldwide. The contribution outlines the country’s legal and regulatory framework for foreign investment and business operations and reflects the latest legislative developments. The chapter addresses the following core topics: Legal system: Structure of the courts and the codified nature of Thai law. Foreign investment: Business restrictions under the Foreign Business Act, sector-specific regulations, exchange control rules, and investment incentives. Business vehicles: Overview of partnerships, private and public limited companies, and other legal entities. Employment: Labor protections, employment contracts, foreign worker requirements, and termination procedures. Tax: Corporate and personal income tax, indirect taxes, and tax obligations for residents and non-residents. Intellectual property: Registration and enforcement of patents, trademarks, designs, and copyrights. Data protection: Key provisions of the Personal Data Protection Act and related compliance obligations. Competition law: Regulatory framework under the Trade Competition Act. Anti-bribery and corruption: Relevant legislation and enforcement mechanisms. E-commerce and digital business: Legal regime for online transactions and digital platforms. Marketing and advertising: Consumer protection laws and regulations affecting advertising and marketing practices. Product regulation and liability: Safety standards, liability regimes, and roles of enforcement authorities. Practical Law, a legal reference resource from Thomson Reuters, publishes a range of guides for hundreds of jurisdictions and practice areas. The insurance and reinsurance guide is a valuable resource for legal practitioners, covering numerous jurisdictions worldwide. To view the latest version of the guide, please visit the Practical Law website and enroll in the free Practical Law trial to gain full access.
February 23, 2025
On January 6, 2025, the government of Vietnam issued Decree No. 05/2025/ND-CP amending and supplementing Decree No. 08/2022/ND-CP detailing the Law on Environmental Protection (“Decree 05”). Decree 05 came into effect immediately upon issuance and provides several changes to the regulations governing extended producer responsibility (“EPR”) for applicable manufacturers and importers, outlining their obligations concerning the recycling and treatment of discarded products and packages. (See our previous article on Vietnam’s EPR regulations here.) Outlined below are some critical amendments in Decree 05. Entities Subject to EPR Regulations Previously, Decree 08 limited the responsibility for recycling to manufacturers and importers of products and packaging specified in statutory lists. Decree 05 expands this scope by also including entities responsible for the quality and labeling of the regulated products and goods in Vietnam. Decree 05 inherits the regulations from Decree 08 that manufacturers and importers, if they produce and import products and packaging as stipulated by law, must fulfill their responsibility to recycle or support waste treatment activities. However, Decree 05 amends the lists of products/packaging that must be recycled or undergo waste treatment, and new products/packaging and recycling methods. Notably, rechargeable batteries (including those used in vehicles or for electrical and electronic devices) have been added to the list of regulated products and self-propelled vehicles and construction machinery have been removed from the list. Decree 05 also not only streamlines the recycling methods required for each type of product/packaging, but also removes the minimum requirement on the mass of products/packaging that must be recovered when recycling. Manufacturers and importers now have more flexibility in selecting recycling methods that are more suitable for actual recycling conditions in Vietnam. Decree 05 has revised the cases of exemption from recycling and waste treatment obligations, clarifying that both packaging manufacturers and importers with annual product
February 13, 2025
The Contract Committee of Thailand’s Office of the Consumer Protection Board has issued a notification updating the stipulation that any sale of a new vehicle or motorcycle requiring an upfront deposit from the consumer for reservation purposes is now classified as a contract-controlled business. Titled “Requiring Reservation Agreements for New Vehicles and Motorcycles to be Contract-Controlled Businesses B.E. 2567,” the notification takes effect on February 19, 2025, and supersedes the previous notification from 2008, which applied only to “vehicles” (excluding motorcycles). Key changes and requirements introduced by the new notification include: Inclusion of electric vehicles and motorcycles. The notification now extends beyond traditional vehicles powered by combustion engines to include those powered by electricity. It also covers motorcycles powered by both combustion engines and electricity. Definition of order deposit. An order deposit is defined as any money or benefit provided by the consumer to reserve a vehicle or motorcycle. It is distinct from a security deposit and is solely for reservation purposes. Standardized order deposit agreement. Order deposit agreements must be in Thai and clearly visible and readable. Business operators must use the template prescribed by the notification to ensure compliance with the standardized terms and conditions. This extends to both physical and electronic agreements and includes transactions facilitated by digital platform providers. Specification of delivery date. Agreements must specify the exact date, month, and year for delivery, unlike the previous requirement for only an estimated delivery date. Detailed deposit collection description. Agreements must outline the method of deposit collection, providing more specificity than the general description required previously. Prohibited terms. Agreements must not include: Limitation or exclusion of liability for the business operator’s faults. Provisions allowing the business operator to change the delivery date or conditions to the consumer’s detriment. Provisions allowing the business operator to terminate the
AWARDS & RANKINGS
April 18, 2025
Asian Legal Business has released its 2025 “Employer of Choice” rankings, and Tilleke & Gibbins has once again secured top honors as a premier employer in the legal sector in both Thailand and Vietnam. This marks the 13th consecutive year that the firm has been recognized as Employer of Choice in Thailand and the 11th time in Vietnam.
April 1, 2025
Tilleke & Gibbins has been recognized in 10 categories at the 2025 Thailand Law Firm Awards from Asia Business Law Journal (ABLJ). These awards celebrate the country’s top law firms across key practice areas, as well as a separate category for the best overall firms. This year, Tilleke & Gibbins was named a leader in: Best Overall Law Firms Aviation Competition & Antitrust Data Compliance & Cybersecurity ESG (Environmental, Social, and Governance) Healthcare & Life Sciences IP Prosecution Private Equity & Venture Capital Shipping & Maritime Technology, Media & Telecoms The awards were determined by ABLJ’s research team, which evaluates law firms based on their recent work, client feedback, and standing in the market. ABLJ is a legal publication in Asia, providing in-depth coverage of legal and business developments across the region. Its annual Thailand Law Firm Awards highlight excellence in legal practice and industry leadership. For more details and the full list of winners, please visit the Asia Business Law Journal website.
February 26, 2025
Tilleke & Gibbins has been shortlisted for two prestigious recognitions in the Chambers Asia-Pacific and Greater China Region Awards 2025, receiving nominations for both Thailand Firm of the Year and Vietnam Firm of the Year. The Chambers Asia-Pacific and Greater China Region Awards recognize preeminent law firms demonstrating outstanding work, impressive strategic growth, and excellence in client service across the region. The Thailand nomination marks the firm’s fifth consecutive shortlisting and eleventh since 2010, demonstrating Tilleke & Gibbins’ sustained excellence and leadership in the Thai legal market. For Vietnam, this is the second consecutive year the firm has been recognized, further cementing its reputation in this dynamic market. The winners will be announced at an awards ceremony in Singapore on May 30, 2025. To learn more about the Chambers Asia-Pacific and Greater China Region Awards 2025 and browse the full list of nominations, please visit the Chambers and Partners website.
January 16, 2025
Tilleke & Gibbins has maintained its strong regional presence in the 2025 edition of The Legal 500 Asia Pacific rankings, demonstrating continued excellence across all six jurisdictions where the firm operates. The rankings, which were recently released, showcase the firm’s consistent high performance with 30 practice rankings and 30 individual recognitions.