Tilleke & Gibbins successfully assisted Mixue (Thailand) Co., Ltd., a leading Chinese multinational franchise known for its popular ice cream and beverage offerings, in obtaining a Foreign Business License (FBL) to conduct a retail business to support its franchise business in Thailand.
Mixue had previously operated in the Thai market through a franchise model. To enhance operational efficiency, strengthen quality control and better support its growing network of Thai franchisees, the company sought regulatory approval to directly supply essential equipment and materials, including ice cream makers, ice‑making machines, automatic cup sealing machines, tapioca cooking boilers, fructose dispensing machines, and other equipment related to the operation of the franchisee business.
Because these items are commonly available from domestic suppliers, securing FBL approval to conduct retail activities presented a significant regulatory challenge, where approval is generally uncommon under standard regulatory practice.
Our team, led by Derrick Khoo, Passanan Suwannoi, Shiwei He, and Nuriah Na Pikul, worked closely with the Foreign Business Administration Division, delivering a well‑structured application and maintaining proactive engagement throughout the review process. Drawing on our deep understanding of the regulatory framework and sustained advocacy throughout the process, Mixue successfully obtained FBL approval and can now broaden its retail activities in the Thai market.
This achievement supports Mixue’s continued expansion in Thailand and demonstrates Tilleke & Gibbins’ strength in advising multinational clients on complex foreign investment and licensing matters.
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