You are using an outdated browser and your browsing experience will not be optimal. Please update to the latest version of Microsoft Edge, Google Chrome or Mozilla Firefox. Install Microsoft Edge

January 30, 2024

Thailand Issues Draft Platform Economy Act

Thailand has made its draft Platform Economy Act (the “Draft PEA”) available to relevant entities in certain industries. The Draft PEA aims to regulate and standardize digital platform service business operations and protect consumers and other stakeholders.

Once the Draft PEA becomes law, the Royal Decree on the Operation of Digital Platform Service Businesses that are subject to Prior Notification B.E. 2565 (2022) and the relevant provisions under the Electronic Transactions Act B.E. 2544 (2001), as amended, will cease to have effect.

The key provisions of the Draft PEA are summarized below.

Definitions

The definitions of the key terms under the Draft PEA are substantially similar to the definitions of the key terms under the royal decree mentioned above. According to the Draft PEA, “digital platform services” refers to the provision of electronic intermediary services that manage data to facilitate connection, through computer networks, between business users, consumers, or users, regardless of whether remuneration is charged.

Exemption

The Draft PEA does not apply to digital platform services (DPSs) that are regulated by specific laws and have rules guaranteeing transparency and fairness, or that follow operational standards no less stringent than those required in the Draft PEA. Nonetheless, the Electronic Transactions Development Agency (ETDA) can request or link data relating to exempted DPSs from the relevant supervisory authorities.

Extraterritorial Effect

Offshore DPSs with certain characteristics are also subject to the obligations under the Draft PEA and will have to appoint a coordinating person in Thailand. However, offshore DPSs will not have to establish a business in Thailand.

General Responsibilities and Obligations

The Draft PEA sets out the following requirements:

  • DPSs with (1) at least THB 100 million (approx. USD 2.8 million) in annual revenue from providing the DPSs in Thailand before deducting expenses, or (2) more than 10,000 monthly users in Thailand (calculated from the average monthly usage pursuant to the rules of the ETDA) must report their operations to the ETDA within 30 days of becoming aware that they fall within either of the criteria.
  • Upon any changes in the name, type, channel, or other details of a DPS provider or the DPSs, or in the details of the local coordinator, the ETDA must be notified of the relevant information within 30 days from the date of the change. Any changes must also be included in an annual report due 60 days from the end of each calendar year for individuals or from the end of each fiscal year for legal entities.
  • DPS providers are responsible for the lawfulness of their users’ data and any other data transmitted through the DPS, unless it can be proved or evidence can be shown in court that the DPS acts only as an intermediary for the transmission of the data and does not store it, or that the DPS does not have access to the data.
  • DPSs that do not only act as intermediaries for the transmission of data, or for which the provider can access users’ data or other transmitted data, must implement a system, mechanism, or procedure enabling other persons to report illegal acts or noncompliance. Upon receiving such a report, the DPS must delete or block the illegal data. If the DPS determines that there is no illegal data or noncompliance, the finding must be promptly reported to the ETDA.
  • Measures for the alleviation of injuries, compensation, and remediation must be in place.

Additional Obligations for Certain DPSs

Additional obligations are imposed on two categories of DPSs that have specific characteristics.

A “specific type of DPS” is one that provides all of the following services:

  • Sending and receiving data of users and other persons;
  • Storing data of users and other persons; and
  • Matching different categories of users to facilitate electronic transactions or for the benefit of selling and purchasing goods or services through the DPS.

These specific types of DPSs are obligated to notify users of the laws relating to the purchasing of goods or services and the associated risks; implement a notification system for products that are required by law to have an expiry date; monitor and ensure that the DPS will not be used for illegal activities and immediately report any suspicious activities to the ETDA; implement an identity verification system; and submit an annual report to the ETDA on the DPSs’ transparency, among other obligations.

A “large DPS” is one that:

  • Has over THB 1 billion in annual revenue, before deducting expenses, from the provision of a DPS in Thailand;
  • Has over 100,000 monthly users in Thailand; or
  • Poses a high risk to Thailand’s economy and social stability, or a high risk of potential damage to the public.

Large DPSs are obligated to engage external experts to assess risks at least once a year; arrange for IT audits; appoint a chief compliance officer to liaise with the ETDA and other competent authorities; disclose factors and methods used for processing data to offer goods or services as well as the ranking of those goods or services; and implement channels to enable users to exercise the right not to receive advertisements, among other obligations.

DPS Cessation

In cases of DPS cessation, notification of the cessation must be made to the ETDA at least 60 days prior to the date of cessation. For large DPSs, the cessation notification must be submitted at least 120 days in advance, along with a plan and measures for taking care of users after the cessation. A DPS only ceases once a receipt of notification for the cessation has been issued by the competent official.

Blockage of the Transmission of Data

If there is a transmission of illegal data through a DPS, the ETDA may order that the transmission of data by or to a user be blocked. If the order is not complied with, the ETDA may file a petition with the court requesting an order to block the transmission of data on the DPS.

Whistleblowers and Trusted Flaggers

The ETDA has the duty to recruit, examine, and certify whistleblowers or trusted flaggers and announce the list of certified whistleblowers on its electronic channel. Providers of specific types of DPSs or large DPSs must collaborate with the whistleblowers on certain aspects, such as by having a channel for whistleblowers to register their accounts and so on.

Agreements between DPSs and Users

Operators must clearly declare terms and conditions to users before and during service usage, addressing certain required items such as terms of service, suspension or termination of services, and service fees.

Competition Supervision

The ETDA and the Office of Trade Competition Commission (OTCC) will collaboratively establish criteria for determining the list of gatekeeping platforms and will publish it within six months of the criteria coming into effect.

The ETDA and the OTCC may issue regulations on behaviors, service conditions, and any other activities that are deemed to be an unfair exercise of gatekeeping platforms’ business power (ex-ante regulations).

Next Steps

The Draft PEA will be disclosed for a hearing involving relevant stakeholders and the public before the first draft is finalized.

For more details on digital platform services in Thailand, or on other aspects of the country’s technology-related laws, please contact Athistha (Nop) Chitranukroh at [email protected], Gvavalin Mahakunkitchareon at [email protected], Pornpan Wichawut at [email protected], Thammapas Chanpanich at [email protected], or Rada Lamsam at [email protected].

RELATED INSIGHTS​ 

November 27, 2023
The emergence of generative artificial intelligence (AI) has transformed the landscape for innovators and creators. As many legal practitioners have pointed out, it’s imperative for both developers of AI and artists using generative AI to understand the intricacies of intellectual property (IP) strategies so they can navigate this evolving terrain successfully. This article lays out some essential considerations relating to the major types of IP for both developers and creators in the realm of generative AI. IP Strategies for Developers of Generative AI Developers of generative AI technologies play a pivotal role in the innovation landscape. There are three overarching IP-related issues to consider: protecting their own intellectual property, mitigating the risk of violating other people’s IP rights, and IP commercialization. Key aspects of these concerns, along with suggested approaches for developers, are outlined below. Protecting IP Copyrights. One of the primary considerations for AI developers is the protection of AI-generated works, such as art and source code. The good news is that in most countries, these creations enjoy copyright protection without the need for registration. As a result, the works are automatically protected from the moment of creation. However, it’s crucial to maintain comprehensive records of your work to establish your ownership. Trademarks. Trademarks are vital for AI developers looking to establish and protect their brand. Pay close attention to Nice classifications, particularly class 9 (for software), class 35 (for business management and online marketing), and class 42 (for software design and development). Registering trademarks in these classes can provide robust protection for your brand and products. Patents. For truly innovative AI algorithms, techniques, or processes, consider the option of patenting. Patents offer strong protection, but they require a thorough application process and the documentation of your innovation, including evidence that the invention is novel, non-obvious, and practically
November 27, 2023
Thailand’s Electronic Transaction Development Agency (ETDA) has released two new subordinate regulations under the Royal Decree on Digital Platform Services: one detailing the assessment of digital platform services (DPSs) that will be deemed “high-risk” and subject to additional obligations, and another setting guidelines on user verification and authentication for all DPSs. The two subordinate regulations are summarized below. Impact Assessment of DPS Operations Under the Royal Decree on Digital Platform Services, DPS operations that have the risk of seriously impacting financial and commercial security, reliability and credibility of data message systems, or the general public are subject to additional obligations. The first subordinate regulation mentioned above (officially titled Notification of the Electronic Transactions Commission Re: Criteria for Impact Assessment on Operation of Digital Platform Services) outlines the criteria for the ETDA to determine which DPSs are “high-risk.” DPSs falling under this designation include: DPSs whose total value of transactions conducted through the platform in Thailand exceeds THB 100 million (approx. USD 2.8 million) per year; DPSs whose operators have not registered their entities with the Department of Business Development (DBD)—notably overseas operators—and that have 100 or more merchants or business users in Thailand or total users in Thailand between 5 and 10 percent of the country’s population (i.e., approx. 3.3–6.1 million users, calculated using official 2022 figures); DPSs that allow their users to freely post certain messages, or do certain acts, that may affect the public in certain cases, such as: (1) unlawful messages or acts; (2) messages or acts that may affect a child’s rights or people’s fundamental rights; and (3) messages or acts that may negatively affect political opinions of Thai citizens (whether before or after an election) or statements or actions likely to negatively affect other individuals due to gender differences or sexual violence. After considering
November 23, 2023
On November 14, 2023, Thailand’s Personal Data Protection Committee (PDPC) published a draft notification on collection of personal data regarding criminal records. The draft notification aims to provide clarifications and prescribe further criteria for processing criminal record data under the Personal Data Protection Act (PDPA), which generally requires the processing of criminal records to be carried out under the control of the relevant official authority under the law or under a data protection measure implemented according to rules prescribed by the PDPC. After its eventual passage, the draft notification will have important implications for businesses’ recruitment and human resources activities in relation to individuals with criminal records. Key aspects of the draft notification include the following: “Personal data regarding a criminal record” and “criminal record data” denote personal data related to the investigations of criminal offenses, criminal prosecution, or criminal punishment that is official information or certified by the relevant supervisory authority, regardless of whether that action is connected to a final judgment. Under the draft notification, data controllers may process criminal record data for the purpose of a recruitment process, checking the qualifications of personnel, and considering the suitability of a person for a position if the processing activities are required by law or when a data controller obtains explicit consent from the data subject. Furthermore, the necessity of processing the criminal record data must be announced at the beginning of the recruitment process. Data controllers’ requests for explicit consent to collect a data subject’s criminal record data must also notify the data subject of the consequences of not providing consent or withdrawing consent. The draft notification sets the allowable retention period for criminal record data at a maximum of six months from the end of the processing activities specified above. After the retention period ends, the criminal
November 17, 2023
On October 3, 2023, Thailand’s Board of Investment (BOI) issued a new regulation clarifying the eligibility criteria for investment promotion under the BOI category “5.10 Development of software, platforms for digital services, or digital content.” To be eligible for BOI promotion under the digital activity category, projects must meet criteria related to local development, minimum investment amount, machinery and equipment, and development processes. These criteria for category 5.10 activities, along with the latest clarifications from the BOI, are detailed in the table below. Tax Incentives The BOI also clarified the method for calculating corporate income tax (CIT) exemptions. The CIT cap amount is calculated on an annual basis from the prescribed expenses incurred after applying for BOI promotion and occurring during the year for which the CIT exemption is claimed. The allowances include 100% of expenses for salaries for newly hired Thai IT personnel, technology-related training, and obtaining quality standards (such as ISO 29110). The revenue of projects that qualify for CIT exemption must be from sales or services directly related to software, platforms for digital services, or digital content developed as promoted by the BOI, including licensing fees, subscription fees, pay-per-use expenses, in-app purchase fees, usage fees, revenue sharing, advertising fees, and so on. For more details on BOI promotion for digital activities, or on any aspect of investment promotion in Thailand, please contact Athistha (Nop) Chitranukroh at [email protected] or +66 2056 5600, Napassorn Lertussavavivat at [email protected] or +66 2056 5662, or Thammapas Chanpanich at [email protected] or +66 2056 5561.