You are using an outdated browser and your browsing experience will not be optimal. Please update to the latest version of Microsoft Edge, Google Chrome or Mozilla Firefox. Install Microsoft Edge

March 6, 2019

The Compliance Framework for Online Content in Thailand

Informed Counsel

With the growing power and influence wielded by online content, concerns have been raised in Thailand (as in many other countries) that online channels, which facilitate free and easy exchange of information across a variety of forums, could be used to conduct illegal activities that will incite discontent and conflict within the country. This is especially true of information exchanged and shared through social media and Over-the-Top (OTT) services.    

In a bid to exercise a degree of control over online content, a number of laws and regulations have been prescribed focusing specifically on types of information that should be restricted, or prohibited, from being disseminated online. The following is an overview of Thai laws and regulations relating to online content.

Computer Crimes Act    

The Computer Crimes Act (CCA) is used by the government as a tool to control, restrict, and prohibit the dissemination of specific information by computer. The CCA also authorizes authorities to monitor internet traffic and suppress content that falls within the scope of the following criteria:

  • Distorted, false, or partially false content which is likely to cause damage to the general public with malicious intent.
  • False content which is likely to cause damage to national security, public safety, national economic stability, or infrastructure for the public benefit, or cause panic to the general public.
  • Content that constitutes a criminal offense relating to national security or terrorism, the royal family, or relationships with foreign nations, as prescribed under the Penal Code.
  • Content that constitutes a criminal offense under the laws relating to intellectual property.
  • Content which, by itself, is contrary to Thai public order or good morals.
  • Obscene or pornographic content.
  • Computer data or emails which could be regarded as a disturbance to the recipients, wherein there is no option for them to easily opt out or unsubscribe.

The provisions of the CCA also provide enforcement measures aimed at tackling intellectual infringement through online platforms. These measures provide the possibility of imposing a permanent injunction, which allows for the suspension or blocking of websites that contain content, or disseminate any data, that is deemed to infringe intellectual property. The provisions also allow for the removal of such data from computer systems. 

Child Protection Act     .

The Child Protection Act prohibits the dissemination of any information relating to a child with the intention of causing damage to the mind, reputation, prestige, or any other interests of that child, or which seeks benefit for oneself or others in an unlawful manner.

Copyright Act   

With millions of people spending an increasing proportion of their time online in order to enjoy online content and services, several types of infringing digital content (e.g., movies, songs, or games) can easily be illegally disseminated and consumed through online platforms, increasing the risk of copyright infringements. Notably, an amendment to the Copyright Act that came into force in 2015 provides alternative relief for copyright infringement in the form of a preliminary injunction, allowing the injured parties to have infringing content removed from the internet.

NCPO Orders   

In addition to these attempts to curb widespread distribution of unregulated online content, Thailand’s interim government, the National Council for Peace and Order (NCPO), has attempted to exert additional controls over digital rights by imposing extensive prohibitions on the dissemination and broadcasting of information via various forms of media.   

These NCPO orders empower authorities to prohibit the dissemination and broadcasting of any information that falls within the confines of the following criteria:

  • False content that could cause defamation or have a negative impact on the royal family.
  • News or information that could be harmful to national security.
  • Criticism of the NCPO’s operation which is provided in bad faith, or any false information that could impair the NCPO’s credibility.
  • Voices, photos, and videos relating to the confidential operation of government agencies.
  • Information which could cause controversy or polarization within the country.
  • Information that invites people, or leads to the assembly of people, in order to oppose NPCO officials, or people associated with the NCPO.
  • A threat to commit an act of violence against other people, or which causes panic or fear among the general public.

On top of these extensive restrictions, the NCPO orders also further prohibit individuals and media from inviting academics, or former civil servants, for interviews or to express opinions that are deemed to be in a manner that could exacerbate conflicts, or which distort information and cause confusion amongst the public.

Moving Forward   

The extensive restrictions and prohibitions cited above have not been initiated without concerns being raised in some quarters, and there is consternation that the drive to enforce the law could also result in a reduction in individual rights to freedom of expression.    

Therefore, finding a balance and suitable resolutions for these issues appears to be a crucial challenge for Thailand’s regulatory authorities, and ultimately, the country’s next government, which will come to power after the widely anticipated elections are held in March 2019. In the meantime, and whatever the outcome, it is imperative that both individuals and corporations understand the laws relating to online content, and exercise caution when engaging in any online transactions or businesses, in order to mitigate their exposure to potential penalties that may be imposed for transgressions.

RELATED INSIGHTS​ 

September 17, 2026
Thailand’s Office of the Consumer Protection Board (OCPB) has released for public comment a draft bill to amend the Consumer Protection Act B.E. 2522 (1979), the country’s foundational consumer protection legislation. The draft amendment aims to modernize the nearly five-decade-old framework to address the rapid growth of digital commerce, online advertising, influencer marketing, and new business models. The public consultation period is open until October 10, 2026. Expanded Definitions Covering Digital Commerce The draft significantly broadens several core definitions to capture modern commercial activities: “Consumer” is expanded to include natural persons and nonprofit juristic persons who purchase or receive services, including those solicited by businesses and end users who do not directly pay for the goods or services. “Business operator” now explicitly covers advertising business operators and hired advertising persons, such as influencers and content creators. “Advertising media” is expanded to include digital platforms, social media, and social media user accounts. “Label” now encompasses electronic labels—symbols, codes, or other electronic formats displaying product information. Influencer and Advertising Disclosure Requirements In addition to these expanded definitions, “hired advertising person for selling goods or services” is a new definition covering influencers, content creators, live streamers, affiliate marketers, and virtual online media operators who receive monetary compensation or other benefits for advertising goods or services. Hired advertising persons—including influencers and content creators—must disclose to consumers that content is advertising and reveal their relationship with the business owner. Disclosure is required when the business owner employs the advertiser, pays or provides other benefits for the advertisement, or provides free or discounted products or services. These requirements apply where consumers would not otherwise know that the business has a connection to the person presenting the content. Labeling Requirements for Importers The draft introduces a clearer labeling obligation for importers of label-controlled goods, who must
September 11, 2026
Thailand’s National Broadcasting and Telecommunications Commission (NBTC) has published a new five-year master plan that will bring significant regulatory changes to the broadcasting and digital media sectors, including formal licensing requirements for internet-based audiovisual services. The Master Plan for Broadcasting and Television, 3rd Edition (B.E. 2569–2573/2026–2030) was published in the Government Gazette on September 1, 2026, and will affect OTT platforms, internet-based audiovisual service providers, and traditional broadcasters. Licensing Reform The NBTC will develop new licensing frameworks ahead of existing digital television license expirations, which are slated to occur between 2028 and 2030. This creates both uncertainty and opportunity for incumbents and new market entrants. New licensing criteria will also be developed for audiovisual services delivered over the internet, meaning previously unregulated internet-based providers may face licensing, fee, and content obligations for the first time. The plan also calls for a new law to govern converged communications services. OTT Regulation and Content Oversight The plan explicitly acknowledges and aims to lessen the regulatory asymmetry between traditional broadcasters—which are subject to licensing, fees, and content regulation—and internet-based services that currently face fewer obligations. The NBTC intends to develop regulatory frameworks to bring internet-based audiovisual services, including OTT platforms, streaming services, and user-generated content platforms, under content, consumer protection, and licensing requirements. Consumer Protection and Digital Rights The NBTC will strengthen its oversight of broadcasting, television, and telecommunications operators to ensure compliance with consumer protection and personal data protection requirements. This includes updating relevant notifications and orders and more strictly enforcing rules against practices that unfairly exploit consumers. These measures may layer NBTC-specific requirements on top of Thailand’s existing Personal Data Protection Act obligations. Stricter enforcement against practices that exploit consumers is a priority, with particular scrutiny on advertising practices. The NBTC will modernize complaint resolution processes, meaning service providers should
September 7, 2026
On September 4, 2026, Thailand’s prime minister convened the first meeting of the Data Center Business Policy Committee. The committee endorsed a draft policy framework for the data center industry and tasked four subcommittees with developing the standards that would sit beneath it, shifting away from fragmented, agency-by-agency approvals toward a unified national strategy aiming to maximize economic value while managing environmental and infrastructure concerns. Proposed Scope and Pillars of the National Data Center Policy Framework The proposed framework would cover all types of data centers, including internal or captive facilities operated within a company or its affiliates, rather than only commercial third-party providers. If adopted in this form, companies running private data centers purely for internal purposes would also become subject to regulatory oversight. Minimum safety and operational standards would be established, with uniform enforcement across all categories. The committee endorsed a draft policy framework with four key pillars: Industrial classification: Data centers exceeding 2 MW would be classified as industrial operations, which may require factory licenses and environmental impact assessments under the Factory Act. Resource pricing: Utility rates would be structured to reflect both direct and indirect costs, supporting green energy and green data center standards. Centralized screening: A centralized review would evaluate project suitability and resource allocation. Operators may be required to submit proposals through periodic “pitching” rounds, where projects are competitively assessed on their potential economic and strategic benefits to Thailand. Digital ecosystem: The framework would prioritize data sovereignty, tax incentives, and conditions promoting domestic digital businesses, AI, and cloud infrastructure. Multidimensional Evaluation Criteria and Subcommittees Four subcommittees will be established to develop standards responsible for the following dimensions: Economic: Criteria for assessing the economic viability of data center projects, for use in prioritizing data centers based on infrastructure readiness, demand type (including AI factories),
September 4, 2026
Foreign business restrictions on telecommunications, treasury center businesses, and intragroup support services were eased when Thailand published the Ministerial Regulation Prescribing Service Businesses Not Requiring Permission for Foreign Business Operations (No. 5) B.E. 2569 (2026) in the Government Gazette on August 28, 2026. The ministerial regulation expands the categories of service businesses that foreign investors may operate without a foreign business license (FBL) under the Foreign Business Act B.E. 2542 (1999) (FBA). Of particular relevance to the telecommunications, fintech, and technology sectors, the ministerial regulation exempts: Type 1 telecommunications licensees, which do not have their own networks; Treasury center businesses operated in accordance with Thailand’s exchange control regulations; and Certain intragroup administrative, human resources, and information technology management services. Telecommunications Services Foreign-owned businesses providing telecommunications services under a type 1 telecommunications license may now operate without obtaining an FBL. This may streamline market entry for qualifying telecommunications and digital infrastructure businesses. The exemption applies only to the FBA licensing requirement. Operators must continue to comply with applicable requirements under the Telecommunications Business Act and the regulations of the National Broadcasting and Telecommunications Commission, and the change does not affect foreign ownership restrictions applicable to type 2 or type 3 telecommunications businesses. Treasury Center Businesses The ministerial regulation also exempts qualifying treasury center businesses from the FBL requirement. This may facilitate centralized treasury functions in Thailand, including liquidity management, foreign exchange management, and intragroup funding arrangements. Treasury center operations remain subject to applicable requirements of the Bank of Thailand and other competent authorities. Intragroup Administrative, HR, and IT Services Certain administrative, human resources, and information technology management services provided between affiliated entities are also exempt, provided the relevant entities satisfy prescribed ownership or management criteria. The exemption is available where the service provider and recipient are related through specified ownership