February 15, 2017
Lack of distinctive character is one of the most common reasons raised by the Trademark Registrar and the Board of Trademarks in Thailand to reject a trademark for registration. Given that many brand owners face strict examination regarding the distinctiveness of their trademarks, several cases have been brought before the Central Intellectual Property and International Trade Court (IP&IT Court) in an attempt to reverse decisions by the Registrar and the Board.