March 6, 2019
As the issue of counterfeiting continues to evolve, savvy brand owners are taking innovative approaches to intellectual property protection to meet their shifting needs. One such approach aims to resolve a key issue faced by brand owners: the variable effectiveness of government officials in taking action against counterfeits. Companies face understandable frustration when they perceive that different government agencies or officials may be less effective in enforcing the law, and they too often feel as though this issue is outside of their control.