December 4, 2019
As one of the most valuable assets of a successful business, a trademark is increasingly recognized as an important intellectual property right to be protected against potential infringers. This has led to a growing number of disputes in Thailand, as the increased recognition of marks inevitably leads to claims of overlapping rights. Normally, trademark-related disputes concern the issue of which party has the better right to a trademark—especially when opposing parties’ trademarks are identical or confusingly similar.