Ambush marketing is one of the emerging issues wherein the boundaries of permissible unauthorized event-based advertising and promotion are being tested. In recent years, there have been numerous occasions worldwide where conflicts have arisen between organizations that stage proprietary high-profile events and various unaffiliated companies which try to benefit from the popularity and excitement surrounding these events.

This chapter provides an overview of the legal system and key laws for foreign companies doing business in Thailand. Presented in a question-and-answer format, the chapter examines the rules governing foreign investment, business vehicles, employment, tax, competition, intellectual property, marketing agreements, e-commerce, data protection, and product liability.

This chapter provides an overview of the arbitration system in Thailand. The chapter covers laws and institutions, arbitration agreements, arbitral tribunals, procedural issues, and awards, among other areas.

The Consumer Case Procedure Act (CCPA) was enacted with a primary intent to provide better protection to historically disadvantaged consumers.  One focus area was in provisional measures before judgment. Section 56 of the CCPA provides the grounds for support of provisional measures before judgment.  While there are some initial similarities, the CCPA goes further than what is currently provided by the Civil Procedure Code (CPC) and the Regulations for Intellectual and International Trade Cases B.E.

Outsourcing has long been an alternative option for businesses in Thailand seeking to avoid the financial burden placed upon them by Thai labour law, particularly the Labour Protection Act B.E.

In certain jurisdictions, an escrow account system is required in order to protect the interests of the purchasers of properties. In an escrow arrangement, the buyer and the seller mutually agree to appoint a third party escrow agent, who will hold the seller’s documents and assets on the one hand, and, on the other, the buyer’s deposit or the whole purchase price. This involves a tri-party written agreement known as an escrow agreement. The escrow agent has a duty to ensure that the parties fulfill their obligations under both the purchase contract and the escrow agreement.

Acting as an officer or director for a Thai company can be an honor. It is a position that not only affirms a person’s role in shaping company policies, but can also symbolize that person’s place in the overall economic marketplace. In short, it is a title with responsibility. Most officers and directors accept the fact that they are charged with significant responsibility for the company’s operations.

Registration of mortgage of immovable property is a popular method for creditors to obtain security for a debt, especially in instances of borrowing money from a bank, financial institution, or juristic person (a limited company). Until fairly recently, borrowers often faced difficulties in getting a loan from a juristic entity (both local and foreign companies), as well as a bank or financial institution other than those established and incorporated in Thailand.