November 13, 2025
Tilleke & Gibbins has contributed the Thailand chapter to Franchise 2026, part of the International Comparative Legal Guides (ICLG) series published by Global Legal Group. This annual guide offers comparative analysis of franchise laws and regulations across jurisdictions worldwide, providing practical insights for businesses and legal practitioners operating in the global franchise sector.
Each country chapter in the 12th edition follows a Q&A format covering key aspects of franchise law and operations, including:
Relevant legislation and rules governing franchise transactions
Business organization options for franchised operations
Competition law considerations
Protection of intellectual property and brands
Liability issues and risk mitigation
Governing law and dispute resolution
Real estate matters
Online trading regulations
Termination requirements
Joint employer risks and vicarious liability
Currency controls and taxation
Commercial agency considerations
Good faith obligations and fair dealing requirements
Ongoing relationship management
Franchise renewal processes
Franchise migration procedures
Sustainability commitments
Electronic signatures and document retention
Current developments in the franchise sector
The Thailand chapter, authored by Alan Adcock and Kasama Sriwatanakul, provides an in-depth overview of the legal landscape for franchising and franchising-related activities in Thailand.
The complete Thailand chapter is available as a PDF below.
The Thailand chapter—and the full Franchise 2026 guide—are also freely available on the ICLG website.