You are using an outdated browser and your browsing experience will not be optimal. Please update to the latest version of Microsoft Edge, Google Chrome or Mozilla Firefox. Install Microsoft Edge

Jasmine Pongkasem

Consultant

Biography

Jasmine Pongkasem is a consultant in the intellectual property department at Tilleke & Gibbins in Bangkok. She focuses on patent matters and assists both domestic and international clients with drafting and filing patent applications, patent prosecution, patent searches and analyses, and patentability and freedom-to-operate assessments. Her work supports clients in protecting and managing their technological innovations in Thailand.

Prior to joining Tilleke & Gibbins, Jasmine worked as a patent and innovation consultant at an intellectual property consulting firm in Thailand, where she assisted clients with patent drafting, filing strategies, patent searches, and prosecution management. Earlier in her career, she was a research assistant and laboratory technician at the National Nanotechnology Center under Thailand’s National Science and Technology Development Agency (NSTDA), and later worked as a laboratory analyst at Shell Thailand.

Jasmine holds a bachelor’s in materials science from Thammasat University and a master’s in applied polymer science and textile technology from Chulalongkorn University, and completed the Japan-Asia Youth Exchange Program in Science (JAYSES) at Nagaoka University of Technology.

Experience

  • Assisted clients in drafting patent specifications and preparing patent applications for filing in Thailand and overseas across various technical fields, including materials science and chemical-related technologies, and supported the patent prosecution process to help secure patent protection for their innovations.
  • Conducted patent searches and analyses to assess patentability and potential infringement risks, helping clients evaluate the strength of their inventions and make informed decisions on patent filing strategies.
  • Advised clients on freedom-to-operate analyses to identify potential patent risks in Thailand and support business expansion and product commercialization strategies.
  • Supported clients in managing patent prosecution matters, including responding to office actions and coordinating with patent examiners and relevant authorities in Thailand.
  • Assisted companies in developing patent filing strategies and managing patent portfolios to strengthen protection of their technological innovations in Thailand.
ABOUT Jasmine

Location

Languages

    Thai

    English

Education

    MS, Chulalongkorn University BS, Thammasat University

Insights

December 9, 2025
Tilleke & Gibbins is proud to announce that four litigation cases handled by the firm have been selected among the nine Distinguished Judgment Awards granted by Thailand’s Central Intellectual Property and International Trade Court (IP&IT Court) for the period from October 1, 2024, to August 31, 2025. This recognition highlights the complexity, novelty, and legal significance of these cases, which were chosen based on stringent criteria including new legal issues, high evidentiary volume, and intricate legal arguments. Among these four cases, one was singled out as the “Most Distinguished Judgment” – the landmark trademark squatting case involving the trademark rights of our client, Thailand’s largest state-owned energy conglomerate, and its subsidiary. In this case, the defendants had filed 52 trademark applications mimicking our client’s marks, making it the largest trademark squatting dispute in Thai history. On April 30, 2025, the IP&IT Court ordered the cancellation of multiple infringing trademarks, setting a benchmark for IP enforcement against trademark squatters in Thailand. The other three recognized cases demonstrate Tilleke & Gibbins’ breadth of expertise in IP litigation: Patent infringement and invalidation involving trade secrets misappropriation. Trade dress infringement of a unique packaging. Landmark Luckin Coffee case involving trademark infringement and invalidation. The IP&IT Court handles approximately 200 IP civil litigation cases each year, and our IP litigation team has typically been involved in 25–30% of them, reflecting our dominant role in shaping IP jurisprudence in Thailand.
May 2, 2025
Attorneys from Tilleke & Gibbins have updated the latest edition of Doing Business in Thailand, a Q&A-style guide from Thomson Reuters Practical Law that offers an overview of key legal considerations for companies operating in jurisdictions worldwide. The contribution outlines the country’s legal and regulatory framework for foreign investment and business operations and reflects the latest legislative developments. The chapter addresses the following core topics: Legal system: Structure of the courts and the codified nature of Thai law. Foreign investment: Business restrictions under the Foreign Business Act, sector-specific regulations, exchange control rules, and investment incentives. Business vehicles: Overview of partnerships, private and public limited companies, and other legal entities. Employment: Labor protections, employment contracts, foreign worker requirements, and termination procedures. Tax: Corporate and personal income tax, indirect taxes, and tax obligations for residents and non-residents. Intellectual property: Registration and enforcement of patents, trademarks, designs, and copyrights. Data protection: Key provisions of the Personal Data Protection Act and related compliance obligations. Competition law: Regulatory framework under the Trade Competition Act. Anti-bribery and corruption: Relevant legislation and enforcement mechanisms. E-commerce and digital business: Legal regime for online transactions and digital platforms. Marketing and advertising: Consumer protection laws and regulations affecting advertising and marketing practices. Product regulation and liability: Safety standards, liability regimes, and roles of enforcement authorities. Practical Law, a legal reference resource from Thomson Reuters, publishes a range of guides for hundreds of jurisdictions and practice areas. The insurance and reinsurance guide is a valuable resource for legal practitioners, covering numerous jurisdictions worldwide. To view the latest version of the guide, please visit the Practical Law website and enroll in the free Practical Law trial to gain full access.
March 17, 2025
Tilleke & Gibbins has contributed the Cambodia, Myanmar, Thailand, and Vietnam chapters to Data Protection and Cybersecurity Regulation in Southeast Asia, a wide-ranging guide published by Drew Network Asia (DNA). The resource provides a comprehensive overview of data protection and cybersecurity laws across the region, offering practical insight into compliance requirements and regulatory developments affecting organizations that handle personal data or operate digital services in Southeast Asia. The guide begins with a regional overview, including the broader ASEAN context and cooperation initiatives. Jurisdiction-specific chapters follow a consistent structure—covering data privacy and governance obligations, security requirements and breach notification, outsourcing and cross-border data transfers, and broader accountability and compliance measures. This format allows readers to compare regulatory approaches across markets such as Brunei, Indonesia, Malaysia, the Philippines, Singapore, and others. In addition to the country chapters, the publication addresses cybersecurity and privacy engineering challenges, providing guidance for organizations and outlining obligations applicable to data controllers, processors, and intermediaries. A dedicated section on data breach management across ASEAN examines notification requirements, response considerations, and practical steps for managing incidents in a regional or global context. The guide is intended to serve as a practical reference, and the authors note that specific legal requirements may vary depending on sector, processing activity, or evolving legislation. Readers seeking more detailed advice can contact the practitioners listed in each chapter. The full guide is available for download using the button below or directly from the DNA website.

Awards & Rankings

August 13, 2026
Tilleke & Gibbins has been recognized in the inaugural Asia Top Cybersecurity & Data Law Firms 2026 list from Asian Legal Business (ALB), published in the magazine’s August 2026 edition. The new ranking highlights leading law firms across Asia with dedicated cybersecurity, privacy, and data regulation practices, recognizing firms with a proven track record of advising clients on complex cybersecurity and data law matters. Tilleke & Gibbins is one of only 21 firms included in the inaugural list, reflecting the firm’s strength in data privacy, cybersecurity, technology, and regulatory matters throughout Southeast Asia. According to ALB, the firms selected for inclusion are recognized for their capabilities in areas such as privacy compliance, incident response, digital investigations, and technology-enabled client service. The recognition underscores the continued growth and regional prominence of Tilleke & Gibbins’ data privacy and cybersecurity practice, which advises clients across a broad range of industries on data protection compliance, cybersecurity preparedness and response, technology transactions, digital platform regulation, and emerging regulatory developments. This latest honor reflects the firm’s commitment to helping clients navigate an increasingly complex digital and regulatory landscape and reinforces its reputation as a leading adviser on technology, privacy, and cybersecurity issues across the region.
May 14, 2026
Asian Legal Business (ALB) has published the ALB Asia IP Rankings 2026, the latest edition of its annual guide recognizing leading intellectual property firms across the region. Continuing the approach introduced last year, the rankings present a unified table in each jurisdiction, combining patent and trademark/copyright work to provide a more holistic view of the IP market. Tilleke & Gibbins has retained strong rankings in all three jurisdictions covered by the survey: Thailand: Tier 1 Vietnam: Tier 1 Indonesia: Tier 2 The rankings are based on work conducted between February 2025 and February 2026, covering both ongoing and completed contentious and noncontentious matters. ALB’s research draws on firm submissions, client feedback, editorial resources, and market input to identify the region’s leading IP practices. Tilleke & Gibbins’ IP team has maintained a strong track record across all ranked jurisdictions since the inception of the ALB IP Rankings in 2018. To view the full rankings, please see the May 2026 issue of ALB.
April 3, 2026
Tilleke & Gibbins is pleased to announce that the firm has been shortlisted in two categories at the Financial Times (FT) Innovative Lawyers APAC 2026 awards: Innovative Lawyers in Cyber and Data Privacy – “Digital Identity & Cryptocurrency Compliance” Innovative Practitioner – Athistha (Nop) Chitranukroh The FT Innovative Lawyers APAC Awards recognize law firms and practitioners who are driving innovation in legal services and delivering innovative client solutions across the Asia-Pacific region. This recognition marks our third acknowledgment in the Innovative Lawyers category and, notably, our first-ever nomination in the Innovative Practitioner category at the FT Innovative Lawyers APAC awards. It reflects our team’s continued ability to support clients on groundbreaking, forward-looking projects across the region. The awards ceremony will take place on May 14, 2026, in Hong Kong. To learn more about the FT Innovative Lawyers APAC 2026 awards and to view the full list of shortlisted organizations, please visit the FT website.

Other Professionals