You are using an outdated browser and your browsing experience will not be optimal. Please update to the latest version of Microsoft Edge, Google Chrome or Mozilla Firefox. Install Microsoft Edge

March 27, 2026

Vietnam’s multi-layered AI development framework

Asia Business Law Journal

Vietnam’s emerging governance framework for artificial intelligence (AI) is developing through a multi-layered structure comprising three components:

  1. Policy instruments setting national priorities for AI development;
  2. Regulatory framework governing development, provision, deployment and use of AI; and
  3. Technical standards and voluntary guidelines.

Policy level. At policy level, the foundation for a strategic framework for AI development and governance was laid in 2021 by the National Strategy for Research, Development and Application of AI until 2030, aimed at strengthening the national AI ecosystem and positioning Vietnam as a regional AI innovation hub.

Subsequently, resolution No.57-NQ/TW (2024) identified AI as a key driver of science, technology, innovation and national digital transformation. AI was also designated as a strategic technology under decision No.1131/QD-TTg (2025) listing priority technologies across sectors.

Regulatory framework. At the legislative level, the new Law on Artificial Intelligence took effect on 1 March 2026, establishing the core regulatory framework governing development, provision, deployment and use of AI systems.

Controlled testing for emerging AI technologies is implemented under the Law on Science, Technology and Innovation.

The AI Law is expected to be further operationalised through implementing instruments, most notably a draft decree guiding the AI Law, and draft decision of the prime minister identifying high-risk AI systems (both published in February 2026). A decision establishing priority datasets for AI development is also anticipated.

Compliance obligations may also arise under sectoral regulatory regimes, including data protection, cybersecurity, banking, consumer protection, e-commerce and intellectual property, particularly where AI systems are used in automated decision-making or data-driven services.

Technical standards and non-binding guidelines. Vietnam’s AI governance framework is also supported by technical standards and voluntary guidelines. A key instrument is decision No.1290/QD-BKHCN (2024), providing guidelines for responsible research and development of AI systems, and represents Vietnam’s first national AI ethics code. The Ministry of Science and Technology (MST) encourages organisations to adopt these principles – though they are not legally binding – to promote responsible AI development.

Vietnam has also begun incorporating international AI technical standards into its national standards system. While these standards are not legally binding unless incorporated into legislation or National Technical Regulations, they provide guidance on AI terminology, lifecycle management, robustness, governance frameworks and machine learning systems, helping align Vietnam’s AI governance ecosystem with international standards.

Regulation under AI Law

Scope of application. The AI Law applies to Vietnamese organisations and individuals, as well as foreign entities engaging in AI-related activities in Vietnam, but excludes those solely for national defence, security and cryptography purposes.

A defining feature of the AI Law is regulating by role rather than by industry, distinguishing between:

    1. Developers who design, build, train, test or fine-tune AI models and control technical methods, training data or model parameters;
    2. Providers who place AI systems on the market or put them into use under their own name;
    3. Deployers who use AI systems under their control in professional or commercial activities;
    4. Users who interact with AI systems or rely on their outputs; and
    5. Affected persons whose lawful rights or interests may be directly or indirectly impacted by the deployment or outputs of AI systems.

Risk-based classification as first compliance gate. At AI Law’s core is a regulatory model in which AI systems are classified as high, medium or low risk.

    1. High risk: AI systems that may cause significant harm to life, health, lawful rights and interests, or national and public interests. The prime minister will issue a list identifying such systems. The draft AI decree also allows exclusions, including systems used for technical data processing, internal operations, controlled research environments or advisory purposes with human oversight. But systems posing significant risks to national security or public order may be designated as high risk.
    2. Medium risk: AI systems that may confuse or influence users where they cannot recognise that they are interacting with AI-generated content or an AI system. Certain systems are excluded, including those performing purely technical editing or used in clearly fictional contexts such as filmmaking or gaming, unless they simulate real persons or events for commercial, financial or political purposes.
    3. Low risk: All remaining systems. This classification framework functions as the primary gateway to compliance, determining whether obligations such as classification notification, conformity assessment and other governance requirements apply. Providers are responsible for initial classification prior to deployment, while deployers must reassess classification if the system is materially modified or used in a different context.

Governance based on risk levels

  1. High-risk AI systems. Classification as high risk triggers extensive governance obligations across the AI lifecycle.
    1. Risk notification: Providers must notify the MST of classification results through the national AI portal before deployment.
    2. Conformity assessment: Certain high-risk systems must undergo conformity assessment before deployment and after significant modifications, through either third-party certification or provider self-assessment depending on regulatory requirements.
    3. Transparency obligation: Providers must ensure users can recognise when they are interacting with AI systems and AI-generated content is clearly labelled. Deployers must disclose when AI-generated or edited content is made public.
    4. Incident management: Developers, providers, deployers and users must ensure system safety and address incidents promptly. Serious incidents need remedial measures and competent authorities must be notified.
    5. Local presence for foreign providers: Foreign providers supplying high-risk AI systems must establish a lawful contact point in Vietnam, and in certain cases maintain a commercial presence or authorised representative.
    6. Lifecycle governance obligations: High-risk systems are subject to ongoing obligations relating to risk management, data governance, documentation, human oversight and regulatory co-operation.
  2. Medium-risk and low-risk AI systems. As with high-risk systems, providers of medium-risk systems are required to conduct risk classification and submit corresponding notification to the MST.

Providers and deployers must comply with transparency obligations and be prepared, on request, to explain the system’s purpose, operation, key input data and risk management measures, without being required to disclose source code, detailed algorithms or other trade secrets. Deployers are also responsible for explaining system operation, risk controls, incident handling measures and safeguards for the lawful rights and interests of affected persons.

Low-risk AI systems, by contrast, are subject to a largely post-hoc oversight model. Providers and deployers are only required to account for such systems when there are indications of legal violations or adverse impacts on lawful rights or interests, while users remain free to use low-risk systems for lawful purposes at their own responsibility.

Regulatory requirements

In addition to governance under the AI Law, several sector-specific regulations impose additional requirements on deployment and use of AI in regulated industries.

In banking and finance, the State Bank of Vietnam has issued a draft circular on safety and risk management for AI deployment. Financial institutions must complete pre-deployment procedures, including risk classification documentation, information security testing, impact assessments for high-risk systems, and operational safety plans covering monitoring and incident response. The draft also introduces transparency requirements and prohibits using AI to exploit customer vulnerabilities or promote unsuitable financial products.

Under consumer protection, operators of large digital platforms must periodically assess and report their use of AI technologies and provide information to competent authorities for regulatory supervision.

In e-commerce, the Law on E-Commerce requires transparency where algorithms or AI-based recommendation systems are used to rank or display goods on digital marketplaces. Platforms must disclose the main criteria used by these algorithms and allow users to enable or disable such features.

For data protection, AI-related data processing is governed by the Law on Personal Data Protection. Organisations using personal data for AI training or analytics must ensure processing occurs for legitimate purposes and implement safeguards such as access controls, encryption and compliance with data subject rights and cross-border transfer requirements. The Data Law further establishes principles governing data management, sharing, and infrastructure relevant to AI development.

Outlook

Vietnam has taken a significant step towards establishing a comprehensive legal framework for AI governance. While the AI Law provides the foundational regulatory structure, several implementing instruments remain under development and will further clarify compliance obligations.

As Vietnam’s digital economy expands, the regulatory approach is likely to evolve towards a more integrated governance model combining AI-specific regulations, sectoral oversight, and internationally aligned technical standards. Organisations deploying AI systems should therefore closely monitor regulatory developments and strengthen internal governance, risk management and transparency practices to prepare for the next phase of AI regulation.

 

This article was originally published by Asian Business Law Journal.

RELATED INSIGHTS​ 

April 23, 2026
Vietnam has progressively positioned blockchain as a strategic technology within its broader digital transformation agenda over the past decade. From early policy orientations to more recent legislative developments, the regulatory approach has gradually shifted from high-level recognition to more concrete legal integration. Against this backdrop, a new draft decree regulating activities relating to product and goods identification, authentication, and traceability (the “Draft Decree”) marks a notable turning point. Rather than merely referencing blockchain as a policy priority, the Draft Decree incorporates blockchain directly into a nationwide regulatory system, positioning it as part of the underlying infrastructure for data governance and public administration in relation to the management, verification, and traceability of product-related data. Evolution of Vietnam’s Blockchain Legal Framework: The Draft Decree in Context Vietnam’s blockchain legal framework has developed in several distinct phases. The first phase, beginning around 2019, was characterized by high-level policy recognition in several resolutions of the Party Central Committee. Particularly, blockchain was identified as part of the broader category of digital technologies critical to industrial modernization and participation in the Fourth Industrial Revolution. These resolutions did not regulate blockchain directly, but established its strategic importance at the national level. The second phase (2023 to 2025) saw the introduction of national strategies and technology policies that more explicitly recognized blockchain as a priority technology. Those policies collectively signaled a clear policy commitment to developing blockchain infrastructure and applications. However, these instruments remained largely at a policy-level and did not establish binding regulatory frameworks. The third phase (from 2025) involves the gradual integration of blockchain into sectoral legislation. Laws such as the Law on Digital Technology Industry (2025), the Law on Personal Data Protection (2025), and the Law on Science, Technology, and Innovation (2025) have introduced concepts such as digital assets, crypto assets, and even specific
April 21, 2026
Thailand’s Personal Data Protection Committee (PDPC) has launched a public consultation period on a draft notification setting out criteria for data subject access requests (DSARs). The draft notification addresses practical uncertainties in handling DSARs by introducing standardized procedural requirements for data controllers. The consultation period runs from April 16 to May 15, 2026. The notification will enter into force 30 days from the date of its publication in the Government Gazette. Key Features of the Draft Notification The draft notification covers the following key areas: Scope of information subject to access. Data controllers must enable data subjects to access at least the following upon request: (1) personal data collected directly from them; (2) personal data obtained from other sources; and (3) the source of personal data obtained from other sources without consent. Information required under section 23 of the PDPA and information that must be recorded pursuant to section 39 of the PDPA—such as the categories of personal data collected and purposes of processing—must also be made available. Submission channels and formal requirements. Data controllers must provide at least in-person and postal channels for DSARs, while electronic or other channels are optional. Requests may be made either directly by the data subject or through an authorized representative, and must be signed and include sufficient identifying information, a preferred response method, and DSAR details. Identity verification documents (and proof of authority if the request is through a representative) are required, and additional documentation may be requested for verification or communication purposes. Data controllers may use different verification methods for DSARs submitted via electronic or other channels, provided this does not create undue obstacles to the exercise of data subject rights. Verification and response timelines. Data controllers must complete preliminary verification within seven business days of receiving a request. If a
April 10, 2026
Thailand has introduced new regulatory guidance requiring digital platform operators to adopt structured, transparent, and fair fee practices. On March 16, 2026, the Electronic Transactions Development Agency (ETDA) published Announcement No. DPS 2/2569, titled “Guidelines for Transparency and Fairness in Digital Platform Service Fee Determination,” issued under the Royal Decree on Digital Platform Service Business Operations B.E. 2565 (2022). The guidelines establish a framework governing how digital platform operators should set, disclose, and adjust fees charged to users and related service providers such as logistics and payment providers. Although framed as best-practice guidance rather than legally binding rules with explicit penalties, the guidelines carry regulatory weight under the royal decree and represent a significant step toward structured governance of digital platform fee practices in Thailand. The guidelines establish various transparency principles and divide fees into two distinct categories—compulsory and additional—with specific governance principles for each. Transparency Principles The guidelines recommend that digital platform operators adopt several transparency measures to ensure that users can fully understand the costs of using a platform. Fee catalog. All fees should be consolidated into a single, accessible location, which should include the fee name, definition, scope of covered services, calculation methodology, rate, billing period, and calculation examples. Minimum service disclosure. Operators should disclose the minimum service that users can expect, such as baseline visibility, product listing capabilities, access to transaction data, and back-end dashboard access. Price structure disclosure. Operators should disclose the categories of costs underlying their fees, such as system maintenance, cybersecurity, and operational costs. While exact cost figures need not be made public, operators should be able to provide numerical data to regulators upon request. Clear fee formulas. Fee calculations should be simple and easy to understand—for example, percentage of net sales, cost per order, or cost per product listing. Operators should
April 10, 2026
As digital commerce continues to reshape consumer behavior in Thailand, the Office of the Consumer Protection Board (OCPB) has been taking steps to review and update key regulations for online platforms. The OCPB has had a particular focus on addressing the risks posed by e-marketplace businesses—from misleading product information to fraudulent online transactions. Some of the regulator’s current legislative efforts related to Thailand’s labeling regulations as well as potential changes to the country’s law on direct sales and marketing. Proposed Changes to Consumer Protection Labeling Regulations On February 24, 2026, the OCPB convened a public hearing to review the Notification of the Committee on Labels re: Specification of Goods as Controlled Label Goods B.E. 2565 (2022) and its annex issued under the Consumer Protection Act. The closed-door session, which started the OPCD’s process of seeking feedback on the proposed changes, brought together representatives from government agencies, business operators, and consumer groups. The OCPB explained that its review of the labeling regulations aims to address regulatory gaps arising from evolving commercial practices, particularly the expansion of e-commerce and cross-border transactions. Authorities highlighted recurring issues involving product information that is unclear, incomplete, or potentially misleading in digital sales channels. The proposed revisions are intended to improve consumers’ access to accurate and complete product information, ensure that label disclosures remain relevant amid the growth of e-commerce, and strengthen protections against deceptive or misleading digital advertising. The review is being undertaken pursuant to the Consumer Protection Act B.E. 2522 (1979). As part of the initiative, the OCPB signaled a potential update to the categories of “controlled label products” as well as enhanced disclosure obligations for business operators, with the broader aim of promoting greater transparency, reinforcing operator accountability, and aligning Thailand’s labeling framework with current market conditions. The OCPB secretary general emphasized that