You are using an outdated browser and your browsing experience will not be optimal. Please update to the latest version of Microsoft Edge, Google Chrome or Mozilla Firefox. Install Microsoft Edge

January 5, 2023

Vietnam’s Data Protection Regulations: What to Expect in 2023

Data protection in Vietnam has been an ever-changing area of law in the last few years, with many legislative and practical developments. From its initiative to build the very first comprehensive Personal Data Protection Decree to meet international standards, to its actions to tackle widespread illegal data processing and trading, the Vietnamese government has shown its determination to strengthen the protection of data, which it has recognized as one of the national key tasks in the Prime Minister’s Strategy for Development of E-Government.

The year 2023 is expected to be another year of many important changes made to the law and practices in this area. This article discusses what we anticipate to be the key upcoming developments in Vietnam’s data protection regime that businesses may wish to keep a close eye on to ensure compliance.

Tightened Rules on Data Collection and Data Transfer

The conditions for personal data processing under the current law are rather sketchily outlined. In general, the data subject’s consent to the scope and purposes of the data processing may be considered sufficient for any collection, use, retention, or sharing of personal data. Explicit consent is not clearly required, except when the data is collected in e-commerce, used for direct marketing purposes, or for other strictly controlled activities. This leads to the practice where data controllers usually do not treat consent as a serious matter. In addition, once consent has been obtained, data controllers tend to comfortably collect whatever data they want, since the law does not require the collection to be “proportionate.”

This situation is expected to change in 2023 with more stringent regulations on personal data processing underway. The first and most influential set of rules on data protection to come out early this year will likely be the much talked-about Personal Data Protection Decree (“PDPD”) developed by the Ministry of Public Security (MPS), which has been in draft form since early 2021. The first public version of the draft PDPD (dated February 2021) proposed ruling out silence by data subjects as a valid form of consent, as well as requiring consent to be expressed in writing with a printable and reproducible format.

These new requirements, once taking force, could render illegal any processing of personal data without explicit consent. Other conditions of consent include that it can be made partially and conditionally, and withdrawn at any time by the data subject. In addition, the draft PDPD also proposed introducing the principle of data minimization (proportionality), according to which personal data collected must be limited to only what is necessary to accomplish the specified purposes.

The Draft Amended Consumers Protection Law (“Draft CPL”), scheduled to be promulgated within 2023, has also proposed tightening the conditions on consent for processing of consumers’ personal data. The Draft CPL requires traders, in obtaining consent for collecting consumer data, to establish a mechanism for consumers to select the types of information that they agree for the traders to collect and express their consent in a suitable form. For special processing purposes like sharing, disclosure, or transfer of personal data to third parties, and use of personal data for sending advertisements and introducing products, the Draft CPL requires a mechanism for the data subjects to clearly opt in to giving or not giving their consent. This requirement is similar to what is currently required for e-commerce websites/applications. In addition, bundled consent, i.e., a clause in a consumer contract or general terms and conditions that makes the conclusion of the contract or the terms and conditions dependent on the consumer’s consent to the collection, storage, and use of his or her data, is likely to be invalid under the Draft CPL.

Interestingly, the Draft CPL provides that collection of personal data that has been publicly disclosed does not require any notification to the consumers. This means scraping of publicly available personal data might be acceptable in Vietnam once the Draft CPL is promulgated and takes effect. However, scraping of non-publicly available personal data is still prohibited and could constitute a crime.

Apart from consent, the regulations on cross-border transfer of personal data will also soon be strengthened. The potential new approach to regulate cross-border transfer of personal data is believed to be revealed by chance in the Draft Decree on Sanctioning Administrative Violations in the Field of Cybersecurity (dated September 2021), which stipulates violations against the draft PDPD. Accordingly, the newly proposed conditions for cross-border data transfer may include only an impact assessment dossier for the transfer, a data transfer agreement between the sender and the recipient, and a post-transfer report to the personal data protection authority.

Compared to the onerous set of conditions for cross-border transfer of personal data that the MPS originally proposed in the draft PDPD, which include among others a state approval prior to the transfer and the storage of the original data in Vietnam, the new conditions appear less burdensome.

Intensified Regulatory Scrutiny

Despite the data protection regulations in place, reports on actual enforcement in practice have been rather limited. One possible reason is that regulatory inspectors have not been focusing on personal data in their activities. Things may change shortly with the recent message from the Ministry of Information and Communications (MIC) on its enforcement plan in this area (source).

In particular, the minister of the MIC announced that the MIC would conduct comprehensive inspections into companies’ compliance with the regulations on collection, processing, and protection of customers’ personal data in the coming time. Telecommunications carriers are said to be the first enterprises to be inspected, followed by postal companies and social networking platforms.

The issue of consent for data processing was notably highlighted by the minister in his discussion. Therefore, compliance in obtaining customer consent can be anticipated to be key in the MIC’s inspection scope. The implementation of technical and managerial measures to protect personal data according to the law is also likely to be scrutinized.

Continued Assertive Action against Illegal Data Trading

Vietnam has for years been a hotspot for the unauthorized trading of personal data, according to recent reports by the MPS and the MIC. The most common violation is where the infringing companies or their employees sell packages of customers’ identity and contact information including phone numbers, email addresses, and ID card information to third parties without authorization. Most of these data buyers would use the personal information for marketing purposes, including to make advertising calls or to send spam SMS or email advertisements to the information subjects. The violators may even use the personal data to commit financial fraud, including to obtain bank loans under the name of the data subject victims, or to impersonate state authorities or acquaintances of the victims to request money transfers (source). Data crimes therefore have been and will continue to be under the enforcement focus of the high-tech police at both the central and provincial levels.

The police are also likely to take a strict view and initiate a criminal prosecution against any act of illegal data trading. The most recent actions reported in the media include two cases where the police of Phu Tho Province prosecuted five individuals for the criminal act of “trading, exchanging, giving […] lawfully private information of an organization or individual on the computer or telecommunications network without the consent of the information owner” under Article 288 of the Criminal Code.

In one of the cases, two individuals were found using self-developed software to collect personal data of over 2 million people by scanning and capturing the data from Facebook and Google accounts, and selling the data. The other case involved three individuals’ collection and sale of more than 400,000 personal information records containing phone numbers and addresses, generating about VND 1.1 billion (approx. USD 47,000) from the illegal business (source). With the government’s determination to tackle data crimes, more criminal actions like these are expected to be seen in 2023.

RELATED INSIGHTS​ 

March 5, 2026
Thailand’s Securities and Exchange Commission (SEC) has filed a criminal complaint against a licensed digital asset broker, its overseas trading platform, and its executives for allegedly operating an unlicensed digital asset exchange targeting Thai customers. The case marks an escalation in the SEC’s enforcement efforts against unlicensed offshore platforms that attempt to serve Thai users through local licensed entities. Criminal Complaint On February 20, 2026, the SEC filed a criminal complaint with the Economic Crime Suppression Division against a local licensed digital asset broker, its overseas global trading platform, and its executives. The SEC alleges that the parties violated the Digital Asset Business Emergency Decree B.E. 2561 (2018) by cooperatively operating a digital asset exchange business on a cross-border basis since 2023 without the required SEC license. According to the SEC, the local broker promoted the overseas platform’s services to the public through Thai-language posts on social media channels, with services available exclusively to customers residing in Thailand. Access to the global platform was provided through the local broker’s website and mobile application. Customers who registered for the local broker’s services were automatically granted access to the global platform without having to undergo a separate identity verification process. The SEC also found that the local broker provided back-office system support services to the global platform. The SEC considers these activities to constitute joint operation of an unlicensed digital asset exchange. The former executives of the local broker are being held liable as the responsible persons during the relevant period. The SEC emphasized that the complaint initiates the criminal process, and the decision to prosecute or convict the accused parties will ultimately be made by law enforcement authorities and the criminal courts. Platform Blocking The SEC has also coordinated with the Ministry of Digital Economy and Society to block public
February 27, 2026
The Bank of Thailand (BOT) has officially implemented a new regulatory framework supervising systemically important retail payment systems (SIRPS), effective February 21, 2026, with PromptPay being the first payment system designated as a SIRPS. Under this new set of regulations, the BOT may designate payment systems under the Payment Systems Act B.E. 2560 (2017) as SIRPSs based on quantitative and qualitative assessments. Once a system is designated as a SIRPS, the operator becomes subject to expanded supervisory obligations beyond the general requirements of the Payment Systems Act. Enhanced Supervisory Requirements SIRPS operators must comply with a heightened supervisory regime across three key areas, outlined below. 1. Governance SIRPS operators must maintain robust and transparent governance structures, including: Balanced board composition, with at least one-third of the board comprising independent directors who represent stakeholders in the system (such as payment service providers, consumers, and experts). Independent directors may serve for no more than two consecutive terms. Subcommittees to assist the board in overseeing compliance, policy implementation, and operational strategy. Clear separation between executives responsible for risk and information security and those overseeing day-to-day business operations. Risk Management and System SecuritySIRPS operators must implement comprehensive risk management frameworks, including: Clear service agreements between the SIRPS operator and its direct participants (payment service providers who connect directly to the SIRPS), defining roles and responsibilities among stakeholders. These agreements must include obligations for direct SIRPS participants to supervise any indirect participants they onboard to ensure compliance with service agreements and business rules. A business continuity plan covering both IT and non-IT aspects, with annual review. The SIRPS must target service availability comparable to international payment infrastructures, including the ability to recover operations within two hours of a disruption and to maintain scalable operational capacity. Tools and controls to monitor and manage material or
February 26, 2026
Thailand is preparing to offer new tools for intellectual property enforcement as the Electronic Transactions Development Agency (ETDA) recently released for public consultation a draft notification requiring social media platforms to verify user identities and conduct know-your-customer (KYC) checks on advertisers. The draft Notification of the Electronic Transactions Commission on Measures to Prevent Technological Crimes for Social Media Service Providers, which is to be issued under the Emergency Decree on Measures for the Prevention and Suppression of Technological Crimes B.E. 2566 (2023), as amended in 2025, primarily aims to combat online fraud and technology-related crimes. However, its new obligations also provide IP owners with valuable tools to identify anonymous infringers. Key Regulatory Mandates The draft notification imposes several verification requirements on social media platforms operating in Thailand. These requirements also strengthen IP rights holders’ ability to identify anonymous infringers, as platforms must: Verify user identities through registered phone numbers and link all accounts to verifiable identities. Conduct KYC checks on advertisers, including individuals, companies, and any third-party payers. Perform heightened identity checks for high-risk or repeat offenders before publishing advertisements. Promptly remove content flagged by the Anti-Technology Crime Division and prescreen advertisements for prohibited or high-risk content. How IP Owners Can Use This Notification for Enforcement The phone number–based verification requirement enables IP owners to work more effectively with enforcement authorities in tracing individuals or entities responsible for infringing content. The comprehensive advertiser KYC obligations, including mandatory disclosure of third-party payment sources, create a clear audit trail even when bad actors attempt to obscure their identity through intermediaries or shell accounts. This traceability is essential for pursuing damages and dismantling organized counterfeit operations. The ETDA is now considering adjustments to the draft notification after receiving comments during the public consultation period, which ended on February 2, 2026. Following finalization
February 23, 2026
On February 17, 2026, Thailand’s Personal Data Protection Committee (PDPC) released its draft Guidelines on Personal Data Protection in the Development and Use of Artificial Intelligence. The draft guidelines, which translate data controller and data processor compliance obligations under the Personal Data Protection Act (PDPA) into measures tailored to AI development and deployment, are open for public comment until February 25, 2026. At a public hearing session on the draft guidelines held on February 19, the PDPC emphasized that its approach to AI is not to hinder innovation but to develop practical guidance supporting safe deployment while ensuring data protection. Although the guidelines are not legally binding, they indicate the regulator’s expectations and the likely direction of interpretation and enforcement. Scope of Application and Role of Stakeholders The guidelines will apply to all data controllers and data processors in Thailand, and to overseas data controllers and data processors whose data processing falls within the extraterritorial scope of the PDPA. The draft guidelines distinguish the roles of parties involved in AI deployment. Users of AI who determine the purpose of use and designate the input data, and retain outputs generated by the AI, are considered data controllers. In contrast, AI model providers or system integrators that process personal data under the instructions of the data controller are generally regarded as data processors. However, if an AI model provider utilizes user data for its own purposes, such as model fine-tuning or training, it may instead be classified as a data controller. Key Obligations for AI Data Collection and Use The basic principles of data processing under the PDPA must be maintained throughout the AI implementation lifecycle, from design to decommissioning, emphasizing accountability and privacy-by-design principles. The draft guidelines also stipulate the following: Data processing agreements (DPAs) should include model training prohibitions,