One of our clients, a leading European manufacturer of automotive brake systems for high-performance cars and motorcycles, was plagued by counterfeiting problems in Thailand, substantially affecting their business in the jurisdiction. The client is well-recognized by consumers worldwide, including in Thailand, and once a brand has achieved a high recognition factor among consumers, there are always copycats in the market that will try to use the brand’s well-recognized reputation to deceive consumers and gain profits from poor-quality imitations.