Partners Thomas J. Treutler and Loc Xuan Le, representing the South-East Asia IPR SME Helpdesk, will speak to business mission delegates from European healthcare and medical device companies at two events in Ho Chi Minh City on July 31 and August 1. The events are part of the EU Business Avenues program, an EU-funded initiative helping European SMEs in various industries to extend their business to Southeast Asian markets.

On July 31, Thomas will share intellectual property case studies and tips related to the healthcare and medical technologies sector at a private briefing for the visiting delegates. On the following day, August 1, Loc will discuss how to build an IP strategy when entering Vietnam at Medi-Pharm Expo, a major annual exhibition in the healthcare sector. Medi-Pharm Expo will take place from August 1-3 at the Saigon Exhibition and Convention Center in District 7, Ho Chi Minh City, and will include an EU Business Avenues Pavilion with nearly 50 European enterprises introducing their high-tech medical devices and healthcare services.