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January 9, 2026

Thailand’s Tech Industry Outlook for 2026

Thailand continues to advance its legal and regulatory framework for the technology sector, with several key laws undergoing review and proposed amendments. These developments reflect Thailand’s broader efforts to ensure that its regulatory landscape keeps pace with rapid technological change and aligns more closely with international standards and best practices.

The following are key legal developments and proposed legislative reforms in 2026 that are expected to impact businesses operating in the technology sector and the broader Thai business landscape.

Data Privacy and Cybersecurity

Personal Data Protection Act B.E. 2562 (2019)

Following the full enforcement of Thailand’s Personal Data Protection Act (PDPA) in June 2022, businesses and practitioners have identified practical implementation challenges and interpretative issues. These challenges were reflected in an effectiveness assessment conducted by the Personal Data Protection Committee (PDPC) in late 2024. The PDPC published a set of principles for public consultation to identify issues and directions for potential amendments to the PDPA.

  • Key issues: Emerging issues include clarifying the definitions of “data controller,” “data processor,” and “criminal record”; revisiting the scope of sensitive personal data to better reflect Thailand’s context; proposing amendments to the hierarchy of legal bases to avoid misconceptions of consent as the default legal basis; and clarifying the required level of expressiveness for explicit consent, as well as rules for collecting personal data from other sources.
  • Current status: The first round of public consultation has concluded.
  • Next steps: The proposed amendments are proceeding to a revised draft following the consultation outcomes.

Cybersecurity Act B.E. 2562 (2019)

Thailand is moving forward with proposed amendments to enhance the effectiveness of its national cybersecurity framework, as evolving digital technologies bring new risks such as misinformation, system intrusions, and attacks on critical infrastructure, making cybersecurity a national priority.

  • Key issues: The amendments aim to clarify and strengthen the roles and duties of private entities, particularly critical information infrastructure (CII) operators, in preventing, mitigating, and responding to cyber threats. Key highlights include broadening the meaning of “cyber threat” from a narrow technical focus to a holistic assessment of potential national and public impacts; introducing defined terms such as “cyber threat incident,” “computer data,” and “computer system”; strengthening risk management and incident response by CII operators; and expanding the scope of CII organizations to include public and private entities related to industrial work.
  • Current status: The third round of public consultation has concluded.
  • Next steps: The draft amendments are being revised following the consultation outcomes.

Child Online Safety

Penal Code Amendments

Recent Penal Code amendments, effective December 30, 2025, introduced provisions on sexual harassment and revised provisions on sexual assault. Offenses under these provisions that take place through online channels may result in a court order requiring the removal of the relevant content within a prescribed period, with penalties imposed for failure to comply with such a court order. Thailand is proposing further amendments to address technology-related crimes and online platform-facilitated crimes against minors, including child grooming and sexting.

  • Key issues: The proposals introduce new offenses covering online grooming, transmission of sexually explicit content to minors, and sexual extortion, alongside stricter penalties and extended extraterritorial jurisdiction, reflecting a strengthened focus on child protection in the digital environment.
  • Current status: The first round of public consultation has concluded.
  • Next steps: The Office of the Council of State will consider the draft at the third reading in January 2026.

Artificial Intelligence

AI Regulatory Framework

The Electronic Transactions Development Agency (ETDA) has continued its efforts to develop an AI regulatory framework by opening a public hearing on draft principles for future AI legislation.

  • Key issues: The proposed principles focus on a risk-based approach to AI development and deployment while supporting innovation through measures such as data reuse and sandbox mechanisms. (See more details here.)
  • Next steps: The initiative currently remains at the drafting stage, and a further public hearing on a provision-by-provision draft is expected in 2026.

Fintech

Payment Systems Act B.E. 2560 (2017)

Thailand’s payments landscape continues to be shaped by the Payment Systems Act and an active supervisory agenda from the Bank of Thailand (BOT) focused on fraud risk, interoperability, and digital-first service models.

  • Key issues: The BOT’s Guidelines for Digital Fraud Management took effect on December 17, 2025, and impose end-to-end fraud controls across prevention, monitoring, detection, and remediation for financial institutions and operators of inter-institutional fund transfer systems, e-money, and e-fund transfer services under the Payment Systems Act.

Emergency Decree on Digital Asset Businesses B.E. 2561 (2018)

Thailand’s Securities and Exchange Commission (SEC) has released relaxed digital asset regulations that pave the way for tokenization of carbon credit and renewable energy assets, expanding financing and trading options in the environmental sector.

  • Key issues: The amended regulations permit the offering, trading, and provision of other services related to tokenized carbon credits, tokenized renewable energy certificates (RECs), and tokenized carbon allowances through licensed digital asset exchanges, brokers, and dealers. This regulatory development is aimed at facilitating the green economy and the country’s net-zero goal, while increasing the diversity of products in the regulated digital assets market.

Digital Platforms

Royal Decree on the Operation of Digital Platform Service Businesses That Are Subject to Prior Notification B.E. 2565 (2022)

Thailand’s platform governance entered a more prescriptive phase in 2025-2026 as regulators moved from system registration to targeted oversight of higher-risk platform categories. In parallel, Thailand is developing a primary law, the draft Platform Economy Act (PEA), which, if enacted, is expected to supersede the royal decree and consolidate user-protection and competition tools for the platform economy.

  • Key issues: During 2025, the regulator designated online marketplaces with particular risk characteristics under section 18(2) of the royal decree and imposed additional duties focused on merchant traceability and accountability and compliance with goods standards and takedown mechanisms. With respect to the draft PEA, the principles remain under development at the Council of State, with further drafting and a subsequent hearing expected. Latest policy signals continue to envisage adoption of an EU Digital Services Act–inspired regime, with the royal decree expected to be repealed upon commencement and transitional oversight mechanisms to apply.
  • Next steps: Operators should maintain compliance with the royal decree while monitoring developments in new or amended applicable regulations, as well as the PEA’s trajectory.

Telecommunications

Foreign Satellite Operators Draft Notification

Proposed by the National Space Policy Committee (NSPC) for public consultation on August 20, 2025, with the comment period concluding on September 3, 2025, this draft aims to replace the existing notification issued in 2021 to better align with current national policies on foreign satellite usage.

  • Key issues: The draft notification permits both Thai and foreign satellite operators to use foreign satellites to operate a business providing satellite communication services within Thailand. The consideration for granting permission takes into account technical justifications, economic benefits, social benefits, and national security considerations.
  • Next steps: The draft amendments are being revised following the public consultation outcomes.

Gaming

Draft Gaming Industry Promotion Act

The draft was initially proposed by the Digital Economy Promotion Agency (DEPA) under the Minister of Digital Economy and Society (MDES) by opening a public hearing on draft principles for a future Gaming Act.

  • Key issues: The draft law aims to support the growth of Thailand’s online gaming sector while safeguarding youth and society. The draft law introduces registration requirements for developers and platforms (potentially including offshore entities), which may include a rating system. It is also expected to apply to all types of games, with particular focus on games that incorporate gambling-like features, such as lucky draw mechanisms or point-accumulation and reward-redemption systems. This reflects the Thai government’s position of combating online gambling and online scam activities.
  • Next steps: The initiative currently remains at the drafting stage, and DEPA has recently announced that it will proceed with proposing the Draft Act to the MDES for consideration and subsequent submission to the Cabinet. Further public hearing is expected within 2026.

Looking Ahead

Thailand’s technology regulatory landscape continues to develop through a combination of new legislation, subordinate regulations, regulatory guidance, and evolving enforcement priorities. Technology sector businesses should actively monitor these developments and begin preparing for possible compliance adjustments. In particular, companies should review their data governance frameworks, cybersecurity readiness, platform governance structures, and AI risk management practices to ensure they are well positioned as Thailand’s technology regulatory landscape continues to evolve.

We will continue to monitor these developments closely and provide quarterly updates to keep you informed of any significant changes or new regulatory measures impacting Thailand’s technology sector.

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March 19, 2026
Thailand’s Personal Data Protection Committee (PDPC) has launched a public consultation period to gather input for a forthcoming set of guidelines under the country’s Personal Data Protection Act (PDPA). This initiative follows the PDPC’s issuance of guidelines on consent and notification requirements in September 2022. The main consultation period, using an online questionnaire to gather feedback, runs until March 23, 2026. In addition, an interview-style online session for private-sector participants was held on March 17, and a two-day in-person event will be held on April 1–2—this is already fully booked and  walk-ins will not be accepted, but the session will be livestreamed on the PDPC’s Facebook page. The PDPC will use the public feedback to design draft guidelines that accurately reflect the operational realities of both public and private organizations, after which the guidelines will be shared with the public. Consultation Scope The PDPC has identified six priority areas for which upcoming guidance may be issued: Legal bases for processing: The online questionnaire assesses respondents’ understanding of consent requirements and seeks views on priority issues, such as explanations of the legal bases and considerations for selecting an appropriate legal basis depending on the nature of the processing activity. Security measures and data breach notification: The questionnaire examines respondents’ understanding of data breach reporting and security measure obligations. Topics proposed for inclusion in the guidelines include data breach prevention measures, incident response plans, risk assessment methods, and reporting procedures. Data protection officers: Respondents are invited to share their expectations regarding the DPO’s role and their experiences in contacting a DPO. The survey also asks respondents to identify priority issues, such as response timeframes for data subject requests and complaint procedures. Marketing and direct marketing: The online questionnaire seeks input on preferred topics for guidance, including individuals’ rights to refuse marketing
March 16, 2026
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March 13, 2026
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March 12, 2026
Thailand’s AI legislative framework took another step forward when the Office of the Consumer Protection Board (OCPB) issued a notification establishing guidelines for AI-generated advertising that may cause material misunderstanding about products or services. The notification, which is already in effect, was issued under the Consumer Protection Act B.E. 2522 (1979) and its amendments, which prohibit advertising that is unfair to consumers or may cause harm to society, including false or exaggerated statements and statements that may cause material misunderstanding about products or services. The notification addresses emerging advertising practices, including the use of images edited using software or AI to attract consumer interest or build credibility. The OCPB noted that such advertising may result in consumers misunderstanding the essential characteristics, condition, or usage of products, which violates consumer rights and causes damage. Key Requirements on AI-Generated or Digitally Manipulated Advertising Content For advertisements using still images or videos created or edited with software programs or AI tools that may cause the depicted product or service to differ from the actual product sold or service provided—which may cause misunderstanding regarding the condition, quality, quantity, or other essential aspects of the products or services—advertisers and business operators must comply with the following requirements: Prior authorization. Obtain approval from relevant regulatory authorities where required by law. Accurate representation. Ensure that the advertised size, quantity, volume, number, or composition matches the actual product or service being sold, whether in still images or videos. Mandatory AI disclosure labels. Display clear disclosures when AI or software is used to create or edit images, such as: “Real image or simulation edited using AI” “Photo from actual location or simulation edited using AI” “Photo from actual product or edited simulation” “Image created by AI” “Video created by AI” Clarity of disclosure. Ensure disclosures are clearly visible,