You are using an outdated browser and your browsing experience will not be optimal. Please update to the latest version of Microsoft Edge, Google Chrome or Mozilla Firefox. Install Microsoft Edge

December 15, 2025

Thailand Prepares Startup Promotion Act to Unlock Fundraising and Support

Thailand is taking steps to energize its startup scene by drafting the Startup Promotion Law. This draft law aims to remove obstacles, open new funding opportunities, and provide coordinated government support. The goal is to make it easier for Thailand-based startups to grow and compete on a global stage.

Why Is This Law Needed?

For many years, Thai startups have operated under traditional company law frameworks that were not designed with high-growth businesses or with fundraising opportunities in mind. Restrictions on issuing bonds, offering shares to outside investors, and repurchasing shares for employee incentive programs made it challenging for emerging companies to access capital and accelerate their growth. The draft Startup Promotion Act seeks to remove these obstacles and foster a more competitive, entrepreneur-friendly environment in Thailand.

Who’s in Charge?

Two main organizations will oversee the startup ecosystem:

  • Startup Promotion Committee: This group, to be appointed by the National Science, Research, and Innovation Policy Council, will set national strategies, policies, and budget; design promotional campaign and incentives; and propose further legislative amendments to promote startups.
  • National Innovation Agency (NIA): Under the draft act, the NIA will be the main contact for startups and will serve as the secretariat office of the Startup Promotion Committee, coordinating data, advising startups, maintaining the public registry, and providing funding and investment (grants, repayable grants, loans, and equity) under committee criteria and, where applicable, cabinet approval.

What Startups Are Eligible for Benefits?

To be officially recognized and access benefits, a company must:

  • Be a private limited company less than 10 years old at the time of application. Existing companies that already exceed the 10-year threshold may still apply for startup statues within one year of the law’s enactment, as long as they otherwise still qualify for the new regime.
  • Have average annual revenue not exceeding THB 300 million over the past three years (with possible adjustments for different sectors).
  • Never have declared dividends before.
  • Not be controlled by another company, unless the parent is also a certified startup or a university spinoff focused on commercializing research.

Application Process

Applications must be submitted online to the NIA, and applicants must certify the accuracy of all information provided. Once approved, the company’s name will be published by the NIA on a list categorized by business sector.

Labor Requirement

Within two years of certification, startups must employ a minimum number of qualified Thai workers, as specified by the Startup Promotion Committee.

What Are the Main Benefits for Eligible Startups?

Certified startups will receive special privileges for five years. For categories designated as deep‑tech, the committee may extend the term for a total of up to ten years.

Flexible Corporate Financing

  • Startups can publicly offer shares and issue corporate bonds, which are currently restricted under Thai law.
  • They can allocate new shares to outside investors in addition to existing shareholders.
  • Debt can be converted into equity, making it easier to use modern investment tools like convertible notes.
  • Preferred shares can be converted into ordinary shares.
  • Startups can buy back up to 20% of their own shares as treasury stock. Buybacks are allowed for financial management, fulfilling investment agreements, or acquiring shares from dissenting shareholders. Treasury shares can be used for employee stock option programs (ESOPs) or future investment allocations.

Government Support Measures

  • Tax incentives: Access to tax benefits designed to support startup growth.
  • Immigration benefits: Facilitation under existing immigration and foreign-worker laws; the committee may propose categories of qualified foreign experts and high-skill personnel for certified startups.
  • Government procurement: Where suitable, agencies will treat certified startups’ goods and services as items the state intends to promote under the Public Procurement and Supplies Administration Act.
  • Intellectual property support: Assistance with IP registration and protection.
  • Investment incentives: Eligibility for incentives under the Board of Investment (BOI), Eastern Economic Corridor (EEC), and other competitiveness enhancement initiatives.

The draft law requires the relevant government agencies to assist certified startups in accessing these applicable benefits. The NIA will coordinate information, request documents, and serve as a hub connecting startups to tax, immigration, procurement, IP, BOI/EEC, and other authorities.

How Is Compliance Enforced?

The law sets out clear sanctions and other mechanisms to make sure only eligible startups benefit and that privileges are not abused:

  • Administrative fines: Fines range from THB 20,000 to THB 100,000 for violations such as unlawful public offerings of shares or bonds, holding too many treasury shares, failing to maintain a share register, or not canceling unallocated shares after a project ends. Ongoing violations can result in additional daily fines.
  • Personal liability: Directors, managers, and responsible officers can be held personally liable if a violation occurs due to their actions or inaction.
  • Annual reconfirmation: Startups must reconfirm their eligibility every year. Failure to do so, or providing false information, can result in removal from the official list and loss of benefits.
  • Oversight and monitoring: The NIA monitors compliance and may conduct checks or request more information from certified startups.

Outlook

Thailand’s Startup Promotion Law is a significant step toward modernizing business regulations and supporting local innovation. By making fundraising easier and improving access to government support, the law aims to help startups grow and compete internationally. The draft act has completed public consultation and is now progressing to Parliament, and both startups and investors should keep track of its developments.

RELATED INSIGHTS​ 

March 19, 2026
Thailand’s Personal Data Protection Committee (PDPC) has launched a public consultation period to gather input for a forthcoming set of guidelines under the country’s Personal Data Protection Act (PDPA). This initiative follows the PDPC’s issuance of guidelines on consent and notification requirements in September 2022. The main consultation period, using an online questionnaire to gather feedback, runs until March 23, 2026. In addition, an interview-style online session for private-sector participants was held on March 17, and a two-day in-person event will be held on April 1–2—this is already fully booked and  walk-ins will not be accepted, but the session will be livestreamed on the PDPC’s Facebook page. The PDPC will use the public feedback to design draft guidelines that accurately reflect the operational realities of both public and private organizations, after which the guidelines will be shared with the public. Consultation Scope The PDPC has identified six priority areas for which upcoming guidance may be issued: Legal bases for processing: The online questionnaire assesses respondents’ understanding of consent requirements and seeks views on priority issues, such as explanations of the legal bases and considerations for selecting an appropriate legal basis depending on the nature of the processing activity. Security measures and data breach notification: The questionnaire examines respondents’ understanding of data breach reporting and security measure obligations. Topics proposed for inclusion in the guidelines include data breach prevention measures, incident response plans, risk assessment methods, and reporting procedures. Data protection officers: Respondents are invited to share their expectations regarding the DPO’s role and their experiences in contacting a DPO. The survey also asks respondents to identify priority issues, such as response timeframes for data subject requests and complaint procedures. Marketing and direct marketing: The online questionnaire seeks input on preferred topics for guidance, including individuals’ rights to refuse marketing
March 16, 2026
Thailand’s Securities and Exchange Commission (SEC) has broadened the definition of institutional investors, expanded the types of qualifying investments, and updated financial qualification thresholds for various investor categories through a revised notification on the definitions of institutional investors, ultra-high net worth investors, and high net worth investors. The amended framework, which came into force on March 1, 2026, adds digital asset business operators, investment planners, and investment consultants to the roster of entities recognized as institutional investors, and broadens the definition of investment to account for digital tokens. Expanded Definition of Institutional Investors Under the SEC’s revised notification, the category of institutional investors now expressly includes digital asset business operators licensed under the Royal Decree on Digital Asset Businesses B.E. 2561 (2018). This addition recognizes the growing role of digital asset platforms and service providers in Thailand’s investment ecosystem and aligns the regulatory treatment of digital markets with that of traditional markets. The definition of institutional investors now also encompasses investment planners and investment consultants approved by the SEC. Previously, only SEC-approved investment analysts held this status; the expansion covers a broader scope of professionals who possess comparable expertise and experience in evaluating investment opportunities. Broadened Investment Definition The revised framework now defines investment to mean direct or indirect investment in a wider range of assets beyond deposits. Specifically, the definition covers: Securities under the Securities and Exchange Act Derivatives under the Derivatives Act Investment tokens offered to the public Government-issued digital tokens (G-tokens) as specified in a separate SEC notification This expansion ensures that financial status assessments reflect the full spectrum of an investor’s holdings, including emerging digital assets. Updated Financial Qualification Thresholds The amended SEC notification also provides updated qualification thresholds for angel investors, ultra-high net worth investors, and high net worth investors. While the core criteria
March 13, 2026
Vietnam’s Law on Intellectual Property (IP Law) has undergone continuous amendment in recent years, with the latest amendment issued at the end of 2025. Among the amended and supplemented provisions, the regulation that has perhaps attracted the most attention is a provision relating to the use of protected IP objects by artificial intelligence (AI) systems. Specifically, Article 7 of the 2025 IP Law introduces a completely new Clause 5, which reads in full as follows: “Organizations and individuals are permitted to use texts and data relating to intellectual property objects that have been lawfully published, and which the public is allowed to access, for the purposes of scientific research, experimentation, and training of artificial intelligence systems, provided that such use will not unreasonably affect the legitimate rights and interests of the authors and intellectual property rights holders in accordance with this Law. With respect to texts and data that are objects protected by copyright and related rights, the use of the texts and data as set forth herein must also be in accordance with the regulations of the Government.” Analyzing this newly added provision in the context of how it was conceived, as well as the challenges that still lie ahead, can provide some interesting insights. From Aspirations to Flight in Science and Technology From the end of 2024 and throughout 2025—the 50th anniversary of the country’s reunification—Vietnam witnessed numerous sweeping changes in many areas, including legislative development. It could be said that no sessions of the National Assembly have ever adopted as many laws, resolutions, and major policies as this one. The aspirations of the highest-level leadership have been concretized into major law and policy projects, which were drafted, developed, and passed at record speed. All of this was aimed at building a foundation for Vietnam to achieve
March 12, 2026
Thailand’s AI legislative framework took another step forward when the Office of the Consumer Protection Board (OCPB) issued a notification establishing guidelines for AI-generated advertising that may cause material misunderstanding about products or services. The notification, which is already in effect, was issued under the Consumer Protection Act B.E. 2522 (1979) and its amendments, which prohibit advertising that is unfair to consumers or may cause harm to society, including false or exaggerated statements and statements that may cause material misunderstanding about products or services. The notification addresses emerging advertising practices, including the use of images edited using software or AI to attract consumer interest or build credibility. The OCPB noted that such advertising may result in consumers misunderstanding the essential characteristics, condition, or usage of products, which violates consumer rights and causes damage. Key Requirements on AI-Generated or Digitally Manipulated Advertising Content For advertisements using still images or videos created or edited with software programs or AI tools that may cause the depicted product or service to differ from the actual product sold or service provided—which may cause misunderstanding regarding the condition, quality, quantity, or other essential aspects of the products or services—advertisers and business operators must comply with the following requirements: Prior authorization. Obtain approval from relevant regulatory authorities where required by law. Accurate representation. Ensure that the advertised size, quantity, volume, number, or composition matches the actual product or service being sold, whether in still images or videos. Mandatory AI disclosure labels. Display clear disclosures when AI or software is used to create or edit images, such as: “Real image or simulation edited using AI” “Photo from actual location or simulation edited using AI” “Photo from actual product or edited simulation” “Image created by AI” “Video created by AI” Clarity of disclosure. Ensure disclosures are clearly visible,