You are using an outdated browser and your browsing experience will not be optimal. Please update to the latest version of Microsoft Edge, Google Chrome or Mozilla Firefox. Install Microsoft Edge

January 30, 2024

Thailand Issues Draft Platform Economy Act

Thailand has made its draft Platform Economy Act (the “Draft PEA”) available to relevant entities in certain industries. The Draft PEA aims to regulate and standardize digital platform service business operations and protect consumers and other stakeholders.

Once the Draft PEA becomes law, the Royal Decree on the Operation of Digital Platform Service Businesses that are subject to Prior Notification B.E. 2565 (2022) and the relevant provisions under the Electronic Transactions Act B.E. 2544 (2001), as amended, will cease to have effect.

The key provisions of the Draft PEA are summarized below.

Definitions

The definitions of the key terms under the Draft PEA are substantially similar to the definitions of the key terms under the royal decree mentioned above. According to the Draft PEA, “digital platform services” refers to the provision of electronic intermediary services that manage data to facilitate connection, through computer networks, between business users, consumers, or users, regardless of whether remuneration is charged.

Exemption

The Draft PEA does not apply to digital platform services (DPSs) that are regulated by specific laws and have rules guaranteeing transparency and fairness, or that follow operational standards no less stringent than those required in the Draft PEA. Nonetheless, the Electronic Transactions Development Agency (ETDA) can request or link data relating to exempted DPSs from the relevant supervisory authorities.

Extraterritorial Effect

Offshore DPSs with certain characteristics are also subject to the obligations under the Draft PEA and will have to appoint a coordinating person in Thailand. However, offshore DPSs will not have to establish a business in Thailand.

General Responsibilities and Obligations

The Draft PEA sets out the following requirements:

  • DPSs with (1) at least THB 100 million (approx. USD 2.8 million) in annual revenue from providing the DPSs in Thailand before deducting expenses, or (2) more than 10,000 monthly users in Thailand (calculated from the average monthly usage pursuant to the rules of the ETDA) must report their operations to the ETDA within 30 days of becoming aware that they fall within either of the criteria.
  • Upon any changes in the name, type, channel, or other details of a DPS provider or the DPSs, or in the details of the local coordinator, the ETDA must be notified of the relevant information within 30 days from the date of the change. Any changes must also be included in an annual report due 60 days from the end of each calendar year for individuals or from the end of each fiscal year for legal entities.
  • DPS providers are responsible for the lawfulness of their users’ data and any other data transmitted through the DPS, unless it can be proved or evidence can be shown in court that the DPS acts only as an intermediary for the transmission of the data and does not store it, or that the DPS does not have access to the data.
  • DPSs that do not only act as intermediaries for the transmission of data, or for which the provider can access users’ data or other transmitted data, must implement a system, mechanism, or procedure enabling other persons to report illegal acts or noncompliance. Upon receiving such a report, the DPS must delete or block the illegal data. If the DPS determines that there is no illegal data or noncompliance, the finding must be promptly reported to the ETDA.
  • Measures for the alleviation of injuries, compensation, and remediation must be in place.

Additional Obligations for Certain DPSs

Additional obligations are imposed on two categories of DPSs that have specific characteristics.

A “specific type of DPS” is one that provides all of the following services:

  • Sending and receiving data of users and other persons;
  • Storing data of users and other persons; and
  • Matching different categories of users to facilitate electronic transactions or for the benefit of selling and purchasing goods or services through the DPS.

These specific types of DPSs are obligated to notify users of the laws relating to the purchasing of goods or services and the associated risks; implement a notification system for products that are required by law to have an expiry date; monitor and ensure that the DPS will not be used for illegal activities and immediately report any suspicious activities to the ETDA; implement an identity verification system; and submit an annual report to the ETDA on the DPSs’ transparency, among other obligations.

A “large DPS” is one that:

  • Has over THB 1 billion in annual revenue, before deducting expenses, from the provision of a DPS in Thailand;
  • Has over 100,000 monthly users in Thailand; or
  • Poses a high risk to Thailand’s economy and social stability, or a high risk of potential damage to the public.

Large DPSs are obligated to engage external experts to assess risks at least once a year; arrange for IT audits; appoint a chief compliance officer to liaise with the ETDA and other competent authorities; disclose factors and methods used for processing data to offer goods or services as well as the ranking of those goods or services; and implement channels to enable users to exercise the right not to receive advertisements, among other obligations.

DPS Cessation

In cases of DPS cessation, notification of the cessation must be made to the ETDA at least 60 days prior to the date of cessation. For large DPSs, the cessation notification must be submitted at least 120 days in advance, along with a plan and measures for taking care of users after the cessation. A DPS only ceases once a receipt of notification for the cessation has been issued by the competent official.

Blockage of the Transmission of Data

If there is a transmission of illegal data through a DPS, the ETDA may order that the transmission of data by or to a user be blocked. If the order is not complied with, the ETDA may file a petition with the court requesting an order to block the transmission of data on the DPS.

Whistleblowers and Trusted Flaggers

The ETDA has the duty to recruit, examine, and certify whistleblowers or trusted flaggers and announce the list of certified whistleblowers on its electronic channel. Providers of specific types of DPSs or large DPSs must collaborate with the whistleblowers on certain aspects, such as by having a channel for whistleblowers to register their accounts and so on.

Agreements between DPSs and Users

Operators must clearly declare terms and conditions to users before and during service usage, addressing certain required items such as terms of service, suspension or termination of services, and service fees.

Competition Supervision

The ETDA and the Office of Trade Competition Commission (OTCC) will collaboratively establish criteria for determining the list of gatekeeping platforms and will publish it within six months of the criteria coming into effect.

The ETDA and the OTCC may issue regulations on behaviors, service conditions, and any other activities that are deemed to be an unfair exercise of gatekeeping platforms’ business power (ex-ante regulations).

Next Steps

The Draft PEA will be disclosed for a hearing involving relevant stakeholders and the public before the first draft is finalized.

For more details on digital platform services in Thailand, or on other aspects of the country’s technology-related laws, please contact Athistha (Nop) Chitranukroh at [email protected], Gvavalin Mahakunkitchareon at [email protected], Pornpan Wichawut at [email protected], Thammapas Chanpanich at [email protected], or Rada Lamsam at [email protected].

RELATED INSIGHTS​ 

January 21, 2026
Spurred by global geopolitics and Canada’s Indo-Pacific Strategy, which aims to forge deeper ties with ASEAN, Canadian companies have been showing growing interest in Thailand and Southeast Asia in recent years. To understand the opportunities offered by the region, we sat down with Andrew Stoutley, a Toronto native and the chief operating officer of Tilleke & Gibbins, a leading Southeast Asian regional law firm with over 130 years of history in Thailand. Q: Why are Canadian companies looking at Thailand and Southeast Asia right now? A: Two reasons stand out. First, diversification has moved up the agenda. Many Canadian companies want options outside North America due to tariff volatility and policy uncertainty in the United States, as well as questions around the next Canada–United States–Mexico Agreement mandatory joint review. At the same time, the shift of global production from China to Southeast Asia is accelerating, driven by rising costs, geopolitics, and the need to avoid overreliance on a single market. As a result, Canadian companies are looking for a second production base or a regional hub, and Thailand and its neighbors are natural choices given their manufacturing depth, location, and established supply chains. Second, Canada’s own efforts in the region are gaining traction. The Indo-Pacific Strategy has led to more on-the-ground support, including larger trade missions, upgraded diplomatic posts, and new financing options. Export Development Canada (EDC) now has a presence in Bangkok, giving Canadian companies a direct line to financing and insurance in Thailand. There’s also steady progress on trade frameworks like the recently signed Canada–Indonesia Comprehensive Economic Partnership Agreement (which will come into effect pending domestic procedures), ongoing negotiations of a Canada–ASEAN FTA, and the exciting announcement about the launch of negotiations of a Canada–Thailand FTA. Together, these developments have the potential to make it much easier
January 13, 2026
On January 9, 2026, Thailand’s Securities and Exchange Commission (SEC) filed a criminal complaint with the Economic Crime Suppression Division (ECD) against five individuals for unauthorized operation of a digital-asset dealer business under the Emergency Decree on Digital Asset Businesses B.E. 2561 (2018). This precedent-setting case signals that the regulator is willing to pursue crypto enforcement against natural persons even in the absence of a licensed platform entity. Background and Implications The case follows the SEC’s October 2025 public warning about the use of iris-scanning technology in exchange for certain digital tokens. In its warning, the SEC cautioned that exchanging or trading these specific tokens with unlicensed service providers exposes users to heightened fraud, scam, and money laundering risks. Unlike prior regulatory enforcement matters, which involved platform-level administrative fines for operational or compliance failures, this case targets misconduct by individuals who may not be professional traders but openly advertised their willingness to buy these tokens from the public, opened individual over-the-counter (OTC) trade channels for these tokens, and facilitated off-exchange transactions in a manner resembling ordinary commercial dealing. This enforcement action establishes a clear precedent that natural persons engaging in public-facing digital-asset dealing may face criminal liability under Thai law, even without operating through a corporate or licensed platform structure. Outlook The alleged offenders may not settle this crime by payment of fines. Following the SEC’s referral, the ECD will undertake further investigation, after which prosecutors may review the case and proceed to court. The SEC has stated that it will cooperate fully with enforcement agencies throughout the criminal enforcement process.
January 9, 2026
Vietnam has taken a decisive step into the global artificial intelligence regulatory landscape with the promulgation of the Law on Artificial Intelligence No. 134/2025/QH15 (AI Law), adopted on December 10, 2025, and effective from March 1, 2026. As one of the earliest comprehensive, standalone AI statutes in Southeast Asia, the AI Law signals Vietnam’s ambition to position itself as both an innovation-friendly and governance-conscious AI market. In doing so, the legislature has also streamlined Vietnam’s AI regulatory architecture. The AI Law repeals most AI-related provisions previously embedded in the Law on Digital Technology Industry No. 71/2025/QH15, consolidating AI governance under a single, unified legal framework. This structural move underscores an intent to provide greater regulatory clarity and coherence for businesses operating across the AI value chain. Against this backdrop, the key question for AI developers, providers, deployers, and governance teams is how the new risk-based framework will shape compliance expectations, operational decisions, and governance design in practice. This article examines the new AI Law through that practical lens, focusing on what it means for AI businesses operating in or into Vietnam. Scope of Application The AI Law applies broadly to Vietnamese organizations and individuals, as well as foreign entities that participate in AI-related activities within Vietnam. The law expressly excludes AI activities conducted solely for national defense, security, and cryptography purposes. A defining feature of the AI Law is that it regulates by role, not by industry. It distinguishes between: Developers, who design, build, train, test, or fine-tune AI models and have direct control over the technical methods, training data, or model parameters; Providers, who place AI systems on the market or put them into use under their own names; Deployers, who use AI systems under their control in professional, commercial, or service-provision activities; Users, who interact with AI
January 9, 2026
Thailand continues to advance its legal and regulatory framework for the technology sector, with several key laws undergoing review and proposed amendments. These developments reflect Thailand’s broader efforts to ensure that its regulatory landscape keeps pace with rapid technological change and aligns more closely with international standards and best practices. The following are key legal developments and proposed legislative reforms in 2026 that are expected to impact businesses operating in the technology sector and the broader Thai business landscape. Data Privacy and Cybersecurity Personal Data Protection Act B.E. 2562 (2019) Following the full enforcement of Thailand’s Personal Data Protection Act (PDPA) in June 2022, businesses and practitioners have identified practical implementation challenges and interpretative issues. These challenges were reflected in an effectiveness assessment conducted by the Personal Data Protection Committee (PDPC) in late 2024. The PDPC published a set of principles for public consultation to identify issues and directions for potential amendments to the PDPA. Key issues: Emerging issues include clarifying the definitions of “data controller,” “data processor,” and “criminal record”; revisiting the scope of sensitive personal data to better reflect Thailand’s context; proposing amendments to the hierarchy of legal bases to avoid misconceptions of consent as the default legal basis; and clarifying the required level of expressiveness for explicit consent, as well as rules for collecting personal data from other sources. Current status: The first round of public consultation has concluded. Next steps: The proposed amendments are proceeding to a revised draft following the consultation outcomes. Cybersecurity Act B.E. 2562 (2019) Thailand is moving forward with proposed amendments to enhance the effectiveness of its national cybersecurity framework, as evolving digital technologies bring new risks such as misinformation, system intrusions, and attacks on critical infrastructure, making cybersecurity a national priority. Key issues: The amendments aim to clarify and strengthen