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April 28, 2011

Thai Brands Shine in the International Market

Informed Counsel

Over the years, several Thai brands have moved more prominently into overseas markets. Despite being at an early stage, these innovators have already built on the areas in which Thailand has had a competitive advantage like the beverage industry, textile and garment industry, and footwear industry. As these brands become world players in their respective fields, it becomes all the more important that they formulate well-crafted IP strategies. This article provides an overview of some leading Thai brands that have established an international presence, including SINGHA Beer, Jaspal Group, and SAPPE Drinks. These profiles are significant because they provide a context for considering the IP strategies that can be employed by other Thai brand owners as they move into the global market.

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