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September 7, 2012

Taking a Look at Myths and Truths in the Life Insurance Industry

Bangkok Post, Corporate Counsellor Column

The business of life insurance today in Thailand is very competitive. Insurance companies advertise heavily via radio, TV, newspapers, websites, billboards, and other media channels, attempting to convince consumers that purchasing an insurance policy is a simple and quick thing to do.

For example, consumers may be able to purchase a life insurance policy over the internet or phone without meeting with an insurance broker in person. This convenient way of entering into insurance contracts leads to carelessness, whether intentionally or unintentionally, in disclosing all relevant facts. It also gives insurance companies the opportunity to refuse coverage or payment under a policy in the future.

In practice, the insurance company will ask the applicant to complete a form in which the applicant must declare all health and medical information and other important facts. Providing untrue or half-true information or failing to disclose important facts could release the insurance company from liability under the policy.

The insured person is responsible for disclosing all facts that would affect the insurer’s decision regarding coverage and insurance premiums. Section 865 of the Civil and Commercial Code (CCC) stipulates the following:

If at the time of making the contract, the assured, or, in case of insurance on life, the person upon whose life or death the payment of the sum payable depends, knowingly omits to disclose facts that would have induced the insurer to raise the premium or to refuse to enter into the contract or knowingly makes false statements in regard to such facts, the contract is voidable.

If such right of avoidance is not exercised within one month from the time when the insurer has knowledge of the ground of avoidance or within five years from the date of the contract, such right is extinguished.

The law does not define the facts that “would have induced the insurer to raise the premium or to refuse to enter into the contact.” However, the Supreme Court has decided that such facts include the following:

  • Health and medical information. The insurance company will demand a higher premium or refuse coverage if the insured person has a serious disease such as HIV/Aids, cancer, chronic renal disease, diabetes or cardiac disease.
  • Capacity to pay the premium. Capacity to pay the insurance premium is a factor that may affect an insurance company’s decision to cover an individual. The Supreme Court made this ruling in the context of a case where the insured person made false statements regarding his career and falsely confirmed he paid the premium himself. In fact, the insured was unemployed, and someone else paid the premium.

Health and medical information is the most important factor. However, there are limits on the instances when an insurance company can deny coverage for reasons of nondisclosure of medical information.

In Dika Decision 2295/2545, the Supreme Court determined the insurance company was still liable under the life insurance policy even though it found after the insured’s death that the insured did not reveal he suffered from hypoglycaemia and had been admitted to the hospital several times for that condition. The insurer informed the court that if it had known of the health condition, it would have refused to insure this person.

Nevertheless, the Supreme Court held that revealing such a health problem would not have caused the insurance company to refuse coverage, as the insured’s death was due to a motorcycle accident and not derived from his health problem. In addition, the insurer’s doctor had completed a checkup of the insured person and made no comment.

An insurance company is also entitled to void or terminate a policy within one month from the date that the said information becomes known to the company, according to the second paragraph of Section 865 of the CCC. This provision was tested in Dika Decision 4379/2530, in which the Supreme Court held that the insurer was still liable under the policy, as it did not terminate or void the contract within one month after discovering the insured person had falsely confirmed he was healthy and did not disclose he had epilepsy.

If the insurer in this case had exercised its right of avoidance within one month from the date of knowing the false information, then it would not have been required to pay compensation under the insurance policy.

In sum, the consumer should take care to reveal all important information regarding his or her health or medical history and capacity to pay premiums before entering into any life insurance contract. This is to prevent the contract from being voidable.

The promptness and ease in obtaining a life insurance policy may not guarantee that the insured or beneficiary will be compensated promptly and easily when filing a claim for compensation under said policy.

RELATED INSIGHTS​ 

September 24, 2026
On September 15, 2026, Thailand’s Office of Insurance Commission (OIC) issued two notifications—one for life insurance and one for non-life insurance—amending the 2020 regulatory framework governing policy issuance and offering, agent and broker conduct, premium collection, and advertising. The amendments take effect on January 1, 2027. Electronic Policy Delivery and OIC Reporting Insurers must now deliver policies electronically by default, with printed copies required only where the policyholder opts out of electronic delivery. For life insurance, this requirement extends to coverage summaries and exclusion documents. Insurers must also electronically submit issued policies to the OIC immediately upon issuance. This is a significant new data-reporting obligation that requires system integration with the OIC’s platform. Risk Management, Sales Conduct, and License Misuse The notifications introduce several amendments and additional requirements in the areas of risk management, sales conduct, and license misuse: Internal risk management must now expressly cover advertising, policy offering, and sales agent information, including market conduct risk and reputational risk. Sales conducted through employees, agents, or brokers are subject to enhanced requirements, including verification of the seller’s identity and authority, disclosure of the purpose of contacting the customer, provision of complete and accurate policy information, customer assistance with application forms, and notification of the expected timing for policy delivery or insurer follow-up. For life insurance, customers must also be informed of their right to cancel the policy. For life insurance specifically, employees, agents, and brokers must submit insurance applications to the insurer at the earliest opportunity, and no later than the next business day. Using another person’s name or license, or allowing another person to use one’s own name or license, for the purpose of offering insurance for sale, listing in sales-related documents, or recording in the insurance policy is now expressly prohibited for both life and non-life insurance.
September 15, 2026
Insurance specialists from Tilleke & Gibbins in Bangkok have contributed the updated Thailand chapter to the newly released 2026 edition of Thomson Reuters’ Practical Law guide to insurance and reinsurance. The Thailand chapter offers a comprehensive Q&A-style overview of the legal and regulatory framework governing insurance and reinsurance in the country. It provides key insights for businesses, insurers, reinsurers, and intermediaries operating in or entering the Thai market. Key topics covered include: Market structure and common types of insurance Regulatory framework and oversight by the Office of Insurance Commission (OIC) Authorisation requirements for insurers, reinsurers, and intermediaries Ownership restrictions and foreign investment rules Corporate governance, capital requirements, and solvency obligations Reinsurance arrangements, including fronting, risk transfer, and common contractual clauses Policy content requirements, standard clauses, and consumer protections Claims procedures, statutory time limits, and subrogation rights Dispute resolution mechanisms, including OIC arbitration and court proceedings Insolvency protections for policyholders Tax treatment of insurance and reinsurance businesses in Thailand Recent legal developments, including updated OIC regulations and insurance licensing guidelines The 2026 edition reflects Thailand’s evolving regulatory environment, including ongoing legislative reforms to strengthen corporate governance, risk-based capital requirements, and digital media compliance in the insurance sector. It also highlights practical considerations for foreign insurers, reinsurers, and intermediaries seeking to participate in Thailand’s insurance market. Tilleke & Gibbins contributes regularly to the Practical Law series of guides for various jurisdictions in Southeast Asia, providing trusted legal insight for multinational companies. Access the full Thailand chapter below. Reproduced from Practical Law with the permission of the publishers. For further information, visit practicallaw.com.
August 20, 2026
As part of its membership in Lex Mundi, Tilleke & Gibbins has released the latest edition of its Guide to Doing Business in Thailand, providing an overview of the legal, regulatory, and commercial considerations for companies establishing or expanding operations in Thailand. The 2026 edition offers practical insight into the country’s business environment, investment framework, and operational requirements. The guide covers a wide range of topics relevant to foreign and domestic investors, including: Investment incentives and promotion schemes Financial facilities and banking regulations Exchange controls and money transfers Import and export regulations Business structures and incorporation options Requirements for establishing a business Operational and compliance considerations Business cessation and insolvency procedures Employment and labor laws Taxation Immigration and visa requirements Prepared by Tilleke & Gibbins lawyers across multiple practice areas, the publication outlines key aspects of doing business in Thailand, including foreign investment restrictions, regulatory compliance obligations, corporate structures, employment requirements, and recent legal and economic developments affecting investors. The publication forms part of Lex Mundi’s Country Guides series, a global collection of jurisdiction-specific reference materials prepared by member firms around the world. Together, these guides help companies evaluate opportunities, compare regulatory environments, and plan international business activities across multiple markets. The full Guide to Doing Business in Thailand 2026 is available through the button below.
August 14, 2026
Thailand’s Office of the Insurance Commission (OIC) has issued guidelines clarifying the boundaries between permissible and prohibited activities for unlicensed individuals—including influencers, bloggers, and content creators—when communicating about insurance products on social media. The Good Practice Guidelines for Persons Not Licensed as Insurance Agents or Brokers Regarding the Dissemination of Insurance Content Through Digital Media B.E. 2569 (2026) took effect on July 24, 2026. Activities Requiring a License The guidelines reserve the following activities for licensed agents and brokers: Soliciting or facilitating insurance contracts. Providing personalized advice on product suitability. Recommending policy cancellation to purchase promoted products. Creating links that facilitate contract formation. Receiving performance-based compensation tied to policies or premiums generated. Importantly, boilerplate disclaimers such as “this is not a recommendation to buy insurance” will not shield individuals from liability if the OIC views the content as personalized advice or solicitation. Permitted Activities Unlicensed persons may present general educational content about insurance—such as explaining terminology, sharing industry statistics, reporting news, or sharing personal experiences—provided the content does not target specific individuals to purchase from specific companies. The guidelines also set out best practices for communication, including presenting information in a fair and balanced manner that covers both benefits and limitations, encouraging consumers to read policy terms and consult licensed professionals, verifying information from credible sources before dissemination, and exercising special care when the audience may include vulnerable groups such as persons aged 60 and older. Prohibited Practices Prohibited practices include fear-based marketing, creating artificial urgency, omitting material limitations, making exaggerated claims, falsely claiming professional credentials, using fake engagement mechanisms, and sharing false or misleading content. The guidelines also reinforce the prohibitions under section 83 of the Life Insurance Act B.E. 2535 and section 78 of the Non-Life Insurance Act B.E. 2535 against soliciting insurance contracts with foreign operators