As one of the most valuable assets of a successful business, a trademark is increasingly recognized as an important intellectual property right to be protected against potential infringers. This has led to a growing number of disputes in Thailand, as the increased recognition of marks inevitably leads to claims of overlapping rights. Normally, trademark-related disputes concern the issue of which party has the better right to a trademark—especially when opposing parties’ trademarks are identical or confusingly similar.

Websites offering pirated content can inflict tremendous damage on copyright holders, but due to the simplicity of sharing digital content in today’s high-speed, always-connected online environment, copyright protection poses serious challenges to both rights holders and government authorities.

This article was first published on Franchising Insider—a blog maintained by US Law Firm Quarles & Brady LLP—and was co-authored by Jay Cohen, partner and director of Tilleke & Gibbins’ Phnom Penh office; Mealtey Oeurn, an advisor in Tilleke & Gibbins’ Phnom Penh Office; and Robert A.

Two of Tilleke & Gibbins’ intellectual property practitioners in Thailand, Nandana Indananda, partner, and Siraprapha Rungpry, consultant, recently contributed their extensive expertise in patent litigation to author the Thailand chapter for the first edition of the Comparative Legal Guide: Patent Litigation.