In today’s fast-moving and highly competitive commercial environment, brand owners must ensure that their advertisements, while fulfilling their roles of promoting brands and increasing public recognition of products and services, do not violate any relevant laws or regulations. While this might seem straightforward and simple, advertising today can be a challenging task, and with advertisements instantly transmitted countrywide, failure to operate within the law can have consequences on a huge scale.

While we’ve all seen how quickly life has changed during the pandemic, from a business and HR angle the possibility of intellectual property misappropriation and theft occasioned by work-from-home policies may not yet be clear to many. With many employees working outside their company’s normal IT security fence, their increased use of their own computers and devices, instead of those in their offices with standard or enhanced security mechanisms, has made it more challenging for employers to control access to key business information.

A leading apparel company based in Spain, Original Buff, S.A., designs and produces apparel for outdoor, active, urban, and everyday wear. Their flagship product is a multifunctional, seamless, tubular headgear item, first created in 1992, with the mark BUFF, which was registered in Spain in 1994, followed by registrations in over 110 countries worldwide in class 25 (clothing).