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April 23, 2018

Somboon Earterasarun to Speak on Branding and Trademark Strategy at NIA Event

National Innovation Agency

On April 23, Somboon Earterasarun, a partner in Tilleke & Gibbins’ intellectual property group, will be speaking on the topic of “Branding and Trademark Strategy” at the “3rd Intellectual Property Knowledge Bank for Innovative Entrepreneurs,” organized by Thailand’s National Innovation Agency (NIA).

Somboon’s presentation will cover branding strategies, laws relevant to trademark registration, precautions to take to avoid infringing on other brand owners’ trademark rights, and useful case studies. He will be joined by practitioners from several other leading law firms, who will provide their insights into other interesting aspects of intellectual property.

The NIA is an autonomous agency of the Thai government that aims to transform Thailand into an innovation-driven economy through a range of initiatives and events. As a leading regional law firm in Thailand, Tilleke & Gibbins has been regularly invited to participate in NIA events to share business and legal knowledge with Thai entrepreneurs.

The event will take place on April 23-24 at the Mercure Bangkok Makkasan, with the first day focusing on legal and intellectual property strategies, and the second day focusing on financial management and accounting standards. All presentations will be in Thai. For more information, please visit the NIA website.

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Doing business in the emerging markets of Southeast Asia can often be frustrated by seemingly loose protections afforded to intellectual property (IP) rights, and the proliferation of counterfeit goods. In response to this, the governments of Cambodia, Laos, and Myanmar have taken great steps in recent years to protect these valuable commercial assets, strengthen IP laws, and build robust legal regimes for the registration, protection, and enforcement of IP rights. Although these legal frameworks are still developing, the current measures available are sufficient for many savvy companies to register and protect their IP rights and prevent the spread of harmful counterfeit products. To help companies navigate these measures, Tilleke & Gibbins’ IP team, in collaboration with the Australian Chambers of Commerce in Cambodia, Laos, and Myanmar, will be hosting a webinar entitled, “Intellectual Property in Cambodia, Laos and Myanmar” on Tuesday, February 02, starting at 10:00 a.m. (ICT) / 9:30 a.m. (MMT). This webinar will form part of a broader Legal Webinar Series on key legal topics for businesses that will take place throughout 2021. Chandavya Ing andDavid Mol, Advisors in Tilleke & Gibbins’ Cambodia office; Dino Santaniello, Head of Tilleke & Gibbins’ Laos Office; and Yuwadee Thean–ngarm, Director of Tilleke & Gibbins’ Myanmar office, will present an overview of the IP laws of Cambodia, Laos, and Myanmar, identify the measures available to companies seeking to protect their trademarks and other IP assets, and discuss some real-world case studies of successful IP enforcement in the region. The session will also include a Q&A session, where attendees will be able to put their questions to Tilleke & Gibbins’ IP teams in Phnom Penh, Vientiane, and Yangon. To register for this free-to-attend event, please complete this registration form. Should you have any queries, please email [email protected].
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