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February 1, 2019

Somboon Earterasarun to Present on Branding and Trademark Strategy at NIA Event

National Innovation Agency

Tilleke & Gibbins partner Somboon Earterasarun will be speaking at an upcoming National Innovation Agency (NIA) event titled “Intellectual Property Strategy for Innovative Industry Training.” Somboon’s presentation will provide attendees with insights into branding and trademark strategy, with a focus on how effective brand management can play a role in protecting innovation.

Taking place on February 8, 2019, at the Mercure Hotel in Bangkok, the event is part of NIA’s MIND CREDIT program, an initiative aimed at giving Thai entrepreneurs opportunities to connect with professionals across various industries, and preparing them for competitive markets. In addition to Somboon’s presentation, other industry experts will share their views on IP and patent protection and management, as well as copyright and trade secret protection.

RELATED INSIGHTS​ 

November 15, 2017
Indonesia recently became the 100th nation to accede to the World Intellectual Property Organization’s Madrid Protocol, with the system set to enter into force in the nation on January 2, 2018. Wongrat Ratanaprayul, director of Tilleke & Gibbins’ Jakarta office, was interviewed by Managing Intellectual Property  for her legal insights on international trademark registration under the Madrid system and the potential implications for Indonesia.