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February 1, 2019

Somboon Earterasarun to Present on Branding and Trademark Strategy at NIA Event

National Innovation Agency

Tilleke & Gibbins partner Somboon Earterasarun will be speaking at an upcoming National Innovation Agency (NIA) event titled “Intellectual Property Strategy for Innovative Industry Training.” Somboon’s presentation will provide attendees with insights into branding and trademark strategy, with a focus on how effective brand management can play a role in protecting innovation.

Taking place on February 8, 2019, at the Mercure Hotel in Bangkok, the event is part of NIA’s MIND CREDIT program, an initiative aimed at giving Thai entrepreneurs opportunities to connect with professionals across various industries, and preparing them for competitive markets. In addition to Somboon’s presentation, other industry experts will share their views on IP and patent protection and management, as well as copyright and trade secret protection.

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On April 27, 2019, Somboon Earterasarun, a partner in Tilleke & Gibbins’ intellectual property group, will speak at the ASEAN Intellectual Property Association’s 2019 Conference & Council Meeting, which this year is themed “Tech, Trade & Transformation: ASEAN’S Future.” During the second day of the conference, Somboon and a panel of other senior industry figures from Indonesia, Malaysia, the Philippines, will discuss developments in technology and trade, consider the future of ASEAN’s IP ecosystem, and d