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May 10, 2012

Seminar on Trademark Protection: ASEAN and Beyond

As the ASEAN Economic Community (AEC) integration in 2015 draws nearer, brand owners need to ensure that their trademark registration and enforcement strategies will position them for success on a regional level.

To help prepare for the changes on the horizon, Tilleke & Gibbins is organizing a free seminar for clients on June 7, 2012. This Thai-language seminar will feature presentations from Somboon Earterasarun and Rungroj Kobkitwattanakul of Tilleke & Gibbins, who will explore trademark protection in ASEAN and the Madrid Protocol.

Trademark Protection in ASEAN

Due to the diversity of IP laws and the various levels of advancement of the legal regimes in the ASEAN region, our seminar will begin with a presentation guiding participants on how to overcome the many challenges relating to trademark registration and enforcement in this region, while optimizing their trademark portfolio management. The talk will also address important issues and pitfalls relating to trademark registration in ASEAN countries. Moving beyond registration, the presentation will also explore brand protection strategies through case studies of IP enforcement in the region.

Madrid Protocol

As part of its accession to the AEC, Thailand will become a party to the Madrid Protocol by 2015. The second part of our seminar will update participants on the current status and the remaining steps before Thailand implements the Madrid Protocol. We will review the common misconceptions about the Madrid system and provide an overview of the advantages and disadvantages for businesses when seeking registration of trademarks under the Madrid Protocol.

Seminar: Trademark Protection: ASEAN and Beyond
Date: June 7, 2012
Time: 1.30 pm – 4.00 pm (Registration opens at 1.00 pm)
Language: Thai
Location: Tilleke & Gibbins, Bangkok office

For more information on this event, please contact Ms. Suthatip Anantapornsuk, Coordinator, Public Relations and Events, by e-mail ([email protected]) or by telephone (02 653 5546).