You are using an outdated browser and your browsing experience will not be optimal. Please update to the latest version of Microsoft Edge, Google Chrome or Mozilla Firefox. Install Microsoft Edge

August 26, 2016

Reforming Thailand’s Trade Competition Commission

Informed Counsel

Thailand’s Trade Competition Act has long been perceived as a paper tiger since its conception in 1999. With the release of the new Trade Competition Bill, which may be amended, and the Trade Competition Commission pointing out violations by energy drink manufacturers, things may be about to change.

Recently, a competitor of an energy drinks operator reportedly filed a complaint with the Commission. In the Commission’s report, the business operator, which enjoyed a market dominant position, had refused to supply retailers that were selling energy drinks produced by its competitors. This is a potential breach of several sections of the Trade Competition Act. Specifically, the business operator allegedly unreasonably fixed compulsory conditions, which restricted opportunities to purchase or sell goods from other business operators, in violation of Section 25 of the Act. This can also be considered as an unfair trade practice in violation of Section 29 of the Act. In the event that the energy drinks manufacturer is found guilty, penalties including a maximum imprisonment term of three years and/or a fine not exceeding THB 6 million may be imposed.

The reported facts in this energy drinks case are similar to a widely reported motorcycle distribution case, in which the period of prescription expired in 2013. Three companies filed a complaint against a company that allegedly violated the Act in exercising its market dominance by imposing restrictive sales conditions. One complainant was a sole agent/manufacturer of motorcycles. The complaint claimed that the complainants were required to sell only the alleged violator’s motorcycle brand. The Commission found that the alleged violator’s actions breached Section 29 of the Act. Later on, in early 2013, the Office of the Attorney-General issued a notice to the Commission instructing that the claim should not be filed against the alleged violator because of insufficient evidence, and the alleged violator’s actions did not directly affect sales of the motorcycles. The matter was concluded.

The recent energy drinks case differs from the motorcycle case, because in the energy drinks case, the new Commission has shown its determination to enforce the Act. Under the watchful eye of the current Commission, we may see more vigorous enforcement of the Act.

Attorney-General and Public Prosecutor Enforcement Roles

Public prosecutors play a crucial role in enforcing the Act. If the public prosecutor opts not to prosecute the case, the Commission’s Chairperson can veto the public prosecutor’s non-prosecution order. The Commission’s Chairperson would then provide the criminal file, together with his or her opposing opinion, to the Attorney-General for a final decision.

Legislative Efforts to Reform the Commission’s Structure

Major provisions concerning the Commission’s organization have been introduced in the draft Trade Competition Bill. Under Section 5 of the current Act, many Ministries have influence over the Commission (e.g., in financial matters), and therefore make joint decisions. However, under the new Bill, the Prime Minister is the sole person in charge of selecting members of the Commission, with the Cabinet’s approval.

Separation from the Private Sector

Previously, Section 6 of the Act required that at least half—6 out of 12—of Commission members were appointed from the private sector (e.g., nominations by the Thai Chamber of Commerce and the Federation of Thai Industries). As a result, many private enterprises could become engaged in the workings of the Commission. However, this requirement has been removed from the Bill.

Term and Removal

Under Sections 15-16 of the Bill, each member will have a maximum of two terms, and each term will last six years. Also, there is an additional provision whereby the Senate will have the power to remove any member from their position should there be any violations of anti-corruption law. This provision supports the impartiality of the Commission.

Commission’s Leverage against Non-Prosecution Orders

Section 27 of the Bill ensures that certain leverage is provided to the Commission against non-prosecution orders rendered by the Attorney-General. Additional power, other than the power to veto, is provided to the Commission so that if the Attorney-General finds that the opinion of the Commission is insufficient to pursue court proceedings, the Attorney-General will inform the Commission of the insufficient grounds to allow the Commission to address these issues at once. In this event, the Chairperson of the Commission and the Attorney-General will form a joint working group, with an equal number of appointed representatives from each side, in order to complete the evidentiary requirements. Finally, the Attorney-General will proceed to file the case in court.

The Commission now has higher leverage against the Attorney-General to pursue cases that are worthy of being filed in court, without having to rely on the absolute discretion of the Attorney-General.

Budget and Finance

Under Sections 33-35 of the Bill, additional monetary support is provided to the Commission, which is independent from the general government budget. Independent funding would empower the Commission to conduct investigations and market analysis more effectively, which require a lot of financial resources.

Independence of Secretariat

The Secretariat—the chief of the Commission who is responsible for the Commission’s performance of duties—as well as the Secretariat’s parents, spouse, children, or parents of the spouse will not have conflicts of interest with the Commission under Sections 49 and 51 of the Bill. The Secretariat is not allowed to hold any position in any company for two years after their removal from a position. In addition, under Section 38(3) of the Bill, there is a special provision requiring the Secretariat to be able to perform his or her duties on a full-time basis.

Reforming the Commission is as important as reforming the trade competition laws. Under the new Bill, the Commission should become more independent. Legislative efforts are now focused on ensuring the law can be enforced, and the Commission has suggested that cases for breaching competition law could reach the court for the very first time in the near future.

RELATED INSIGHTS​ 

October 3, 2025
On September 26, 2025, the Contract Committee under Thailand’s Consumer Protection Board issued a regulation that aims to standardize contracts and enhance consumer protection within the beauty and wellness industry. The Notification on Prescribing the Beauty Service Business as a Contract-Controlled Business B.E. 2568 (2025), which takes effect on January 24, 2026, requires business operators to use a prescribed standard contract in Thai and adhere to strict mandatory provisions and prohibitions. These regulations apply to operators across all in-person and online service channels, including via digital platforms. “Beauty services business” is defined as the provision of services under an agreement allowing consumers to receive a series of treatments, either over a set number of sessions or within a set period. This includes massage, spa, other methods for cleanliness, beauty, or care of facial or body skin, and weight control and body shaping—including services offered electronically. The law excludes surgery, liposuction, and medical treatments performed by licensed practitioners. The notification establishes the following key requirements: Mandatory contract and formatting. All contracts with consumers must use the standard contract form, in Thai, with clear, readable text (minimum font size of 2 millimeters, no more than 11 characters per inch), and include all essential terms from the annexed form. Contract execution. Contracts must be made in duplicate, with one copy given to the consumer at signing. For agreements concluded through electronic channels, the process must comply with the Electronic Transactions Act and use the same required terms. Digital platforms. Business operators who provide services facilitated through a digital platform as an intermediary are ultimately responsible for ensuring the consumer receives a compliant contract. Prohibited clauses. The law prohibits clauses that limit or exclude liability for damages to life, body, health, mind, or property resulting from breach of contract or a wrongful act;
September 29, 2025
In September 2019, the government of Vietnam issued Decree No. 75/2019/ND-CP on Administrative Sanctions in the Field of Competition (Decree 75) to address the urgent need for clear sanctioning mechanisms following the implementation of the new Law on Competition in July 2019. However, after five years of enforcement, various gaps and inconsistencies have been exposed that hinder its application. These shortcomings have reduced the deterrent effect of the sanctioning regime, and created legal uncertainty for market participants. A recent case involving Duc Giang – Lao Cai Chemicals’ acquisition of another chemical company—one of the first cases of economic concentration violation to be sanctioned by the National Competition Commission (NCC) since the Law on Competition took effect—highlights the practical difficulties under Vietnam’s competition law enforcement regime. In this case, although the transaction exceeded the statutory notification thresholds of economic concentration set out in the law, the parties failed to submit the required notification. This violation resulted in the NCC imposing aggregate fines of VND 1,423,982,880 (approximately USD 54,770) on the companies in September 2024. On appeal, Duc Giang – Lao Cai Chemicals argued that the chairman of the NCC was legally entitled to issue a warning as the key punishment instead of a monetary penalty. However, the chairman rejected the appeal, citing Article 14 of Decree 75, under which the specific penalty and level for “failure to notify economic concentration” is a fine, not a warning. While the chairman of the NCC is generally empowered to impose penalties, a warning cannot be applied if the specific regulation for a particular violation does not provide for it as a sanction. This example shows the inadequacy and inconsistency of the regulations on penalties for violations of competition law, and underscores the need for an amendment of Decree 75 to resolve such conflicts
September 2, 2025
Thailand’s Office of the Consumer Protection Board (OCPB) has initiated a sweeping regulatory review of licensed direct sale and direct marketing businesses in Thailand and is in the process of notifying business operators to submit their annual business report and financial statement to the OCPB as part of their postlicensing obligations. This move marks a significant escalation in the government’s efforts to enforce compliance and transparency in the sector, which has faced growing scrutiny in recent years. Key Regulatory Considerations All businesses holding a direct sales or direct marketing license are required to submit their audited financial statement along with their business operation report to the OCPB within 60 days from the end of their fiscal year (extendable for up to 30 days by request, if necessary). The OCPB is currently conducting license audits as part of its enforcement duties. The office aims to complete audits for at least 90% of the 2,983 registered businesses that have obtained their license since 2022. This includes a review of the business conduct of the license holder. New license applications are also under scrutiny. Applicants are currently being subjected to background checks, and the OCPB has signaled a more rigorous vetting process moving forward. Impact of Noncompliance Failure to comply with these reporting obligations may result in escalating enforcement actions, including: Official notice to rectify noncompliance within a specified timeframe. Revocation of business registration, if the operator fails to respond. Revocation of business registration could result in a five-year prohibition on reapplying for a direct sales or direct marketing license following the revocation. The OCPB has already initiated outreach efforts, including SMS and email notifications, and has hosted seminars to raise awareness of these obligations. These measures are part of a broader initiative to enhance transparency and consumer trust in the sector. Businesses operating in the direct selling and
August 21, 2025
On August 19, 2025, the Trade Competition Commission of Thailand (TCCT) released its draft Guidelines on the Consideration of Unfair Trade Practices and Conduct Constituting Monopoly, Reducing Competition, or Restricting Competition in Multi-Sided Platform Businesses in the Category of Digital Platforms for the Sale of Goods or Services (E-commerce). A public comment period on the guidelines is open until September 18. The draft provides the first detailed framework for how the TCCT will interpret and enforce the substantive provisions under the Trade Competition Act against digital platforms, which have a unique network effect and require complex competition analysis. This development will profoundly impact the operations of e-commerce platforms, sellers, and associated service providers in Thailand. The guidelines primarily target e-commerce digital platform business operators, which are defined as follows: E-commerce digital platform: A medium facilitating the sale, purchase, or exchange of goods or services, including any operations to create transactions or interactions between business operators via an electronic transaction system, regardless of whether service fees are charged. E-commerce digital platform business operator: A service provider of a digital platform for the sale of goods or services who acts as an intermediary facilitating the sale of goods or services, including any operations to create transactions or interactions through an electronic transaction system by receiving orders for goods or services transacted via an electronic system, whether in the form of an e-marketplace, a social marketplace, or any other form that connects purchase orders for goods or services with business operators through an electronic system. Prohibited Conduct The guidelines classify potentially anticompetitive conduct and unfair trade practices into two categories: price-related and non-price-related conduct. 1. Price-related conduct The TCCT is targeting pricing strategies that can harm competition. Key prohibited behaviors include: Price below cost: Setting prices below the average total cost without