You are using an outdated browser and your browsing experience will not be optimal. Please update to the latest version of Microsoft Edge, Google Chrome or Mozilla Firefox. Install Microsoft Edge

July 27, 2015

Recent Changes in Thai Customs Laws and Procedures

Managing Intellectual Property

Major updates have recently been made to Thailand’s customs laws and procedures regarding transit of goods through Thailand and transshipment. In addition, brand owners must now record their marks in order to comply with the Royal Thai Customs Department’s new customs recordation procedures.

Transit and Transshipment

Thailand recently passed the Customs Act (No. 21) B.E. 2557 (2014)—an amendment to the Customs Act B.E. 2469 (1926). Effective on March 5, 2015, the amendment aims to rectify the lack of clarity regarding how Customs should handle goods that simply pass through Thailand and goods that are transshipped in Thailand, by adding the definitions of “border crossing” and “transshipment” to the law and detailing Customs procedures of goods in such processes.

This distinction between goods being imported into Thailand versus goods crossing the border or being transshipped is important, because it determines the applicable taxes and requirements, and also what Customs may or may not do with the goods. Before the introduction of these terms, it was unclear as to whether Customs officers had a duty to inspect goods that were merely passing through or being transshipped in Thailand, and as a result, Customs inspections were inconsistent, causing confusion among both Customs and business operators.

Customs now uses the term “border crossing” to refer to goods that have both an origin and a final destination outside of Thailand, but that engage in transit through the country to reach their final destination. The term “transshipment” is used to refer to goods changing a conveyance while in transit in Thailand, whereby the starting point and the end point of transportation are outside of Thailand.

After the amendment, the law explicitly states that goods crossing the border or being transshipped are not subject to tax, and empowers Customs officers to inspect and search such goods without a search warrant, so long as there is a reason to believe that:

  • the goods are connected to terrorism;
  • the goods are in violation of international stability, peace, or safety;
  • the place of origin of the goods has been falsely declared; or
  • the goods are illicit.

If the goods match one of these criteria, they may be confiscated and then destroyed or re-exported immediately.

The term “illicit” is not defined in this law. However, as Thailand’s intellectual property law only prohibits the importation of infringing products and not their transition—and the transition of goods is not considered to be an importation of goods—goods in transit that are shipped by third parties without the authorization of the intellectual property owner are not deemed to be illicit goods, unless there is evidence showing that such goods were imported into Thailand.

Customs Recordation

Customs recordation serves as an important border protection measure in Thailand. In the past, in addition to Customs recordation through the Department of Intellectual Property (DIP), Customs allowed brand owners to record trademarks that they wanted Customs to monitor directly with Customs, along with detailed information about the trademarks and the names of authorized importers. Customs later recorded such information on their intranet to enable Customs inspectors to obtain the contact details of brand owners or their representatives if they found goods suspected to be counterfeits. Information about goods and trademark validity, however, was not included.

After a meeting in March 2015 between the Intellectual Property Rights Coordination Center of the Royal Thai Customs Department and several private trademark representatives, a new Customs software program was announced. The new Customs software program, developed by the Intellectual Property Rights Coordination Center, facilitates the filing of recordations with the DIP. Up-to-date contact details of trademark owners and their representatives, information on trademarks including the validity of such trademarks, and lists of goods, will be stored in a database which is accessible to Customs officers throughout Thailand. If Customs officers find suspected counterfeit goods bearing a trademark that has been recorded through the Customs recordation procedure at the DIP, Customs will contact the brand owner’s appointed representative.

This new procedure and Customs software program will allow Customs to more efficiently inspect products which bear trademarks that have been recorded with Customs, as Customs officers no longer have to inquire at the DIP to obtain information on trademarks. As a result of this change in procedure, brand owners must now submit Customs recordations only through the DIP if they would like Customs to continue monitoring their trademarks and verifying seized products. This will be a more efficient way for Customs to monitor all recorded trademarks without delay.

RELATED INSIGHTS​ 

June 27, 2025
Three American giants are actively protecting their intellectual property rights against generative AI, as two legal battles commence on both sides of the Atlantic. In the UK, Seattle-based media company Getty Images accuses UK-based Stability AI of multiple IP infringements. In the US, The Walt Disney Company and Universal Studios are teaming up against Midjourney, an AI startup, with their main ground being copyright infringement. Both cases are centered around questions legal minds have been posing since the introduction of generative AI: Is the output of generative AI an infringement? And who is ultimately responsible for the output, the platform or the user? Getty Images v. Stability AI Getty initially filed a claim in the High Court in 2023, which resulted in Stability applying for reverse summary judgment on the grounds that Getty had no real prospect of success, arguing that their operations took place outside the UK. However, the High Court judge hearing the case decided that the claims brought by Getty did have a real prospect of succeeding in court. Despite this, Stability saw a small victory when the court ruled that the representative action brought by Getty would not succeed due to the difficulties in identifying who qualified for the class. The proposed class was comprised of 50,000 rightsholders who alleged their rights were also infringed. Stability was successful in arguing that identifying these individuals would be challenging due to the unclear definition of the class. This current trial is centered around four main grounds: Copyright infringement. Getty accuses Stability of using content that Getty owns or has an exclusive license for when training their model, Stable Diffusion, resulting in the generated output containing substantial parts of that content. Getty is also alleging secondary copyright infringement, arguing that Stability is importing an article into the UK
June 26, 2025
As modern business strategies increasingly embrace sustainability, the influence of ESG principles is reshaping product design, packaging, and brand protection. From label-free bottles to the legal importance of 3D marks in Thailand, these developments highlight the growing connection between environmental responsibility and intellectual property. The Rise of ESG ESG principles have become critical in shaping business strategies worldwide. Companies are increasingly required to disclose ESG data, which influences investor decisions, loans, and consumer behavior. Studies show that consumers are willing to pay more for sustainable packaging, and businesses with strong ESG commitments often achieve higher growth rates. Product Minimization Trend One sector experiencing significant transformation is the consumer product industry, where brands worldwide are adapting their packaging to align with ESG principles. A notable approach is packaging minimization, exemplified by Pepsi’s introduction of its first label-free PET bottle in China in 2022. Similarly, in Thailand, several bottled water brands have embraced label-free designs, including Sprinkle drinking water’s “Redesign to Reduce” initiative and other similar efforts. These shifts not only enhance brand perception but are also warmly welcomed by consumers and business associates alike. For instance, Cathay Pacific has introduced label-free bottled water on select flights and cabins as part of their ongoing commitment to boosting onboard recycling efforts. From Design to Distinctiveness with 3D Marks Packaging has evolved into a critical component of brand identity, blending functionality with distinctiveness to strengthen consumer recognition and loyalty. This shift carries significant implications for intellectual property. Protecting these designs is no longer optional but essential, given their substantial commercial value. Securing legal protection—whether through design rights or three-dimensional (3D) trademarks—has become a strategic necessity. In an era shaped by sustainability and innovation, safeguarding distinctive packaging is not just a precaution but a fundamental step in maintaining competitive advantage and ensuring enduring brand
June 20, 2025
In a decisive move to strengthen its trade position and reinforce commitments under ongoing tariff negotiations with the United States, the government of Vietnam has made a concerted effort to improve intellectual property enforcement within the country. A key catalyst for this was the prime minister issuing a decision requesting all authorities to initiate sweeping enforcement actions to crack down on counterfeit goods across all provinces. Our firm has been actively involved in these operations. Working in close coordination with Vietnam’s Market Surveillance Authority, Customs, and Border Police, the firm has been instrumental in planning, intelligence gathering, and on-site enforcement. Key operations were conducted in major commercial hubs, including Hanoi and Ho Chi Minh City. In Hanoi, we collaborated with Market Surveillance Team No. 1 to inspect a major wholesaler in Hang Giay. These inspections resulted in the seizure of a significant volume of counterfeit perfumes and the identification of key suppliers within the illegal trade network. In Ho Chi Minh City, our firm supported large-scale inspection campaigns at well-known markets, including Saigon Square. Acting on intelligence, authorities executed multiple raids targeting shops and stalls notorious for selling counterfeit branded products. Specialists from our firm provided logistical support and real-time analysis to ensure swift and effective intervention. Beyond Vietnam’s urban centers, efforts extended to critical border zones in northern and central Vietnam. We worked with Customs and Border Police at major checkpoints to inspect high-risk shipments suspected of containing counterfeit goods. These operations led to the interception of several container loads of illicit products. The nationwide campaign also included targeted actions in several provinces known as hubs for storage and distribution. In Bac Giang, Da Nang, Hai Phong, Kien Giang, and Dong Nai, we assisted in coordinated raids on medium- to large-scale warehouses and distribution centers. These inspections uncovered
June 17, 2025
On January 9, 2025, the Lao official gazette published the newly amended Decision on Trade Inspection Implementation No. 0019/MOIC, dated January 6, 2025. This decision aims to establish principles and rules for trade officers to inspect, fine, and take measures against violators of trade laws and their related regulations on business competition, business operations, and intellectual property rights to protect consumers and business operators in Laos. Changes in Trade Inspection Procedures Previously, trade inspection officers, operating independently under the central Ministry of Industry and Commerce (MOIC) or the provincial-level Department of Industry and Commerce (DOIC), were responsible for administrative raid actions focusing exclusively on intellectual property issues. However, following the enactment of Decision No. 0019/MOIC, trade inspection officers will now be grouped into the Trade Officers Unit, which will also include business competition officers and consumer protection officers. This unit will conduct and participate in raids, considering not only intellectual property laws but also competition and consumer protection laws when imposing penalties on infringers. Trade Inspection Authority Levels Trade inspection implementation is overseen by authorities at three levels: Central level: Department of Business Competition and Trade Inspection, MOIC. The MOIC handles trade inspection work covering all provinces in Laos. Provincial level: DOIC offices in provinces and Vientiane handle trade inspections covering two or more districts. District level: Office of the Industry and Commerce offices in districts. Violations Individuals, legal entities, and organizations violating the newly amended trade inspection decision, the Decree on Trade Inspection, or other related regulations will be educated about the issue, warned, disciplined (for government servants), fined, subject to compensation for damage incurred, or punished by the relevant laws, depending on the gravity of the violation. Trade Violations Violations of trade laws and regulations concerning business operations will result in fines and additional measures. Examples include: