You are using an outdated browser and your browsing experience will not be optimal. Please update to the latest version of Microsoft Edge, Google Chrome or Mozilla Firefox. Install Microsoft Edge

March 26, 2015

Overview of IP Enforcement Strategies in Laos

T-AB: Thai-American Business, Journal of the American Chamber of Commerce in Thailand

The key legislation governing intellectual property (IP) in Laos is the Law No. 01/NA of December 20, 2011, on Intellectual Property, as amended (IP Law). The current incarnation of the IP Law includes salient provisions on industrial property, new plant varieties, and copyright and related rights.

Although the IP Law was enacted more than three years ago, the stretch of time between then and now has had little effect on the competency of IP officers at the Department of Intellectual Property Rights (DIPR) in Laos—they remain relatively inexperienced, especially with regard to handling cases that involve IP infringement.

Brand owners with business interests in Laos must therefore maintain high levels of vigilance to prevent the infringement of their IP. This necessity is particularly more pronounced for Thai brand owners, as Laos is one of the largest consumers of Thai-branded goods in the world.

Given that brand owners must have an astute understanding of the IP Law in order to uphold their IP rights in Laos, this article will delve into the laws and procedures that brand owners must consider to prevent and manage the infringement of their IP.

Trademarks

A trademark is categorized as industrial property and is defined as “any sign, or combination of signs, capable of distinguishing the goods or services of one undertaking from those of other undertakings,” which is to be used with “goods or services” and used to “distinguish between these goods or services and other goods or services.”

Pursuant to Article 57 of the IP Law, trademark owners have the right:

  1. to prevent third parties from using identical or similar signs in the course of trade for goods or services which are identical, similar, or related to those in respect of which the trademark is registered, where such use would result in a likelihood of confusion;
  2. to prevent the sale or advertisement of goods bearing the mark or the use of the mark in connection with services and the importation or export of goods bearing such a mark; and
  3. to protect their rights under the laws and regulations against infringements by others, such as by instituting a court action, and the right to compensation from damages caused by others.

The infringement of a trademark, in violation of Article 57, by any measures specified therein, is an explicit criminal offense.  Civil remedies are also available in cases of trademark infringement.

Administrative Remedies

As the IP Law is new to the general public and Lao IP officers are relatively inexperienced, in practice, the DIPR rarely recommends criminal and/or civil actions as a means of a legal recourse. Instead, the DIPR recommends use of administrative remedies, which have become the most common measures employed by trademark owners against infringers that are juristic persons and/or persons who allocate counterfeit goods to markets or consumers.

To confuse matters, however, administrative remedies are not defined in the IP Law. They are simply mentioned in Article 127 of the IP Law, which states that trademark owners may opt for administrative remedies by requesting the Intellectual Property Administrative Authority (Authority) of the DIPR to take action on behalf of the owner to tackle the infringement.

In order to commence the process of obtaining an administrative remedy, trademark owners are required to submit the following documents to the Authority:

  1. A proposal letter that: (i) states the owner’s trademark and/or goods or services have been infringed on; (ii) describes how the trademark has been infringed on; and (iii) compares the genuine marks and/or goods or services with the infringing ones.
  2. A power of attorney from the trademark owner to the representative or agent (if any).
  3. Copies of the certificate of trademark registration of the infringed trademark.
  4. Photographs that make a comparison between the genuine goods, products, or trademarks and the infringing goods, products, or trademarks.

It is also worth noting that if a retail shop commits infringement by selling imitation products from an unidentified producer, the Authority will appoint a raid committee to plan and conduct the raids.

A raid committee is comprised of officers from the following organizations:

  • Department of Intellectual Property: (i) Trademark Office; (ii) Division of IP Dispute Resolution
  • Office of Economic Police
  • Ministry of Industry and Commerce
  • Ministry of Health
  • Department of Tax
  • Department of Customs

In the case of shops committing infringement that are located in provinces outside of Vientiane, the DIPR will coordinate with the local authorities in that province to tackle the infringement. The local authorities of each Division will be appointed to orchestrate the raid in lieu of the central unit from the list above.

Case Study: Raid Action to Seize Counterfeit Monosodium Glutamate

In 2014, Tilleke & Gibbins’ IP enforcement team in Laos cooperated with the DIPR and various local authorities on behalf of a leading Thai seasoning powder company to carry out a series of raid actions over a period of one year against sellers of fake/imitation counterfeit monosodium glutamate bearing our client’s trademark. The raids were conducted in Vientiane, Savannakhet, Kammuan, Salawan, Luangprabang, Udomxai, and Champasak—provinces where our client had discovered numerous products bearing fake/imitation trademarks. More than 10,000 bags of counterfeit monosodium glutamate were seized from local markets in these areas.

After the bags of counterfeit monosodium glutamate had been seized, they were sent for further destruction. No other punishment was imposed on the infringers, as first-time offenders are not penalized and this was the infringers’ first known counterfeiting offense. If an infringer is a repeat offender, however, the Authority may consider imposing a fine by taking the case before the court to render punishment under Article 162 (revised), which states the following:

Parties that violate intellectual property rights, counterfeit, deceive, fraud, or commit acts of unfair competition that result in damages against third parties will be imprisoned for a period between three months and two years and fined between LAK 500,000 and LAK 10,000,000.

In spite of this provision, in practice, the Authority only seizes counterfeit goods for further destruction and warns infringers to not repeat the offense. If the infringers are identified as repeat offenders in the Authority’s record, the Authority may use its discretion to fine the infringers at an amount not exceeding LAK 300,000.

The historically cooperative nature of the DIPR provides IP owners in Laos with good reason to feel confident that efforts will be made on the part of the government to stem the tide of counterfeit goods. Indeed, from 2013 to 2014, the DIPR successfully resolved trademark infringement cases for 12 different brand owners through the application of administrative remedies and raid actions. Once Lao IP officers develop further expertise by undergoing more rigorous IP enforcement training and the IP Law is clarified to a greater extent, brand owners with business interests in the country will feel more at ease with the prospect of challenging IP infringement and enforcing their rights.

RELATED INSIGHTS​ 

July 24, 2026
As food innovation continues to accelerate, manufacturers are increasingly introducing ingredients derived from new sources, produced using novel technologies, or lacking a significant history of human consumption. While these innovations create new opportunities for the food industry, they also raise important questions regarding consumer safety. For this reason, many jurisdictions, including Thailand, the European Union, Australia and New Zealand, Canada, and Singapore, require a premarket safety assessment for novel food ingredients before they can be placed on the market. The objective of this assessment is to ensure that each ingredient is safe for its intended use and level of consumption, does not present toxicological, allergenic, microbiological, or nutritional concerns, and will not mislead consumers. Scientific authorities typically evaluate the ingredient’s identity, manufacturing process, composition, specifications, anticipated dietary exposure, toxicological information, nutritional impact, and history of use before determining whether it can be marketed. Against this background, the Thai Food and Drug Administration (FDA) recently took an important step toward improving regulatory transparency by publishing, for the first time, a consolidated public list of substances that have successfully completed the Thai FDA’s safety assessment process, including substances determined to be novel foods and those determined not to fall within the novel food category. The list identifies the approved substances, the corresponding manufacturers or importers, approval dates, and the approved conditions of use. Although the publication does not change the existing legal framework governing novel food approvals, it provides businesses with greater visibility into the Thai FDA’s regulatory precedents and the types of substances that have previously been accepted through the safety assessment process. The full announcement is available on the Thai FDA’s website. As the list is now publicly available, it also provides useful insight into the types of substances that have successfully completed the Thai FDA’s safety assessment process.
July 24, 2026
Indonesia has updated its fee framework for intellectual property (IP)-related government services, with implications for IP owners, licensees, lenders, digital platforms, and businesses operating in the country. Government Regulation No. 30 of 2026 on Types and Tariffs of Non-Tax State Revenue Applicable to the Ministry of Law (GR 30/2026) was promulgated on July 2, 2026, and will take effect on August 1, 2026. Key Takeaways GR 30/2026, which replaces the relevant IP service fees under Government Regulation No. 45 of 2024, reorganizes the fee schedule into separate categories for copyright, industrial designs, patents, layout designs of integrated circuits, trade secrets, trademarks, geographical indications, IP enforcement, and other categories. The most commercially relevant changes include a new copyright recordation tariff exemption for songs and music, higher fees for several trademark and geographical indication services, new IP enforcement service fees, and a new fee type for registration of fiduciary security over IP rights objects. In addition, this is the first major update for trademark fees in approximately 10 years. GR 30/2026 is significant not only as a fee update but also as a further indication of Indonesia’s increasing recognition of IP as a financeable commercial asset. By expressly assigning fees to the registration of fiduciary security over IP rights objects, the regulation places IP-backed collateral filings within the Ministry of Law’s administrative service framework. While GR 30/2026 does not create a new secured-transactions regime, this development is relevant for lenders, borrowers, and IP owners structuring financing arrangements secured by trademarks, patents, copyrights, industrial designs, or other registrable IP rights in Indonesia. Copyright: New Fee Exemption for Songs and Music Recordation For copyright, GR 30/2026 creates a fee-exempt category for recordation of works or related-rights products for songs or music, while maintaining a separate category for other works and related-rights products. It
July 21, 2026
Thailand’s Ministry of Digital Economy and Society (MDES) published a notification establishing an expedited court-ordered takedown mechanism for online content in cases of “urgent necessity.” The notification, which was issued on July 17, 2026, under the Computer Crime Act B.E. 2550 (2007), as amended, took effect the following day. It significantly expands the categories of content subject to rapid government-initiated removal. Content Categories Subject to Takedown The notification defines “urgent necessity” (section 20, paragraph 5, of the Computer Crime Act) as circumstances where any delay in suppressing computer data may impact national security, religion, the monarchy, good morals, social culture, or public order. In this regard, it establishes four broad categories of content: Computer Crime Act offenses. National security offenses. IP and other criminal offenses, where it is contrary to public order or good morals and a competent officer has requested its suppression. Content contrary to public order or good morals, a broad residual category encompassing 14 subcategories approved by the Computer Data Screening Committee. The fourth category is the most expansive. Its 14 subcategories include: Content defaming, mocking, satirizing, or devaluing the monarchy. Online gambling advertising or facilitation. Offering illegal firearms for sale. Offering baraku (hookah) products or e-cigarettes for sale. Offering cannabis inflorescences or processed cannabis products for sale. Advertising or soliciting prostitution. Content inciting violence, hatred, or social division. Unauthorized overseas employment advertising. Offering boiled kratom juice for sale. Online sale or advertising of alcoholic beverages. Content satirizing or degrading Buddhism. Money lending at interest rates exceeding legally prescribed limits. Advertising or disseminating information about surrogacy services. Forgery of documents, cards, or official documents. Enforcement Procedure In cases of urgent necessity, a competent official assigned by the MDES permanent secretary must file a petition with supporting evidence to the court with jurisdiction, requesting an order to
July 15, 2026
Ambush marketing refers to a strategy in which a business associates itself with an event, campaign, or brand without paying for official sponsorship rights. The tactic is most visible in sports, concerts, and festivals, where official sponsors have invested substantially for exclusivity. Ambush marketers may use suggestive wording, event-themed imagery, athlete endorsements, venue-adjacent promotions, or social media campaigns implying a commercial connection with the event. Common Forms of Ambush Marketing Ambush marketing typically takes one of the following forms: Direct ambushing: using event names, logos, or mascots suggesting authorization Coattail ambushing: sponsoring an athlete or broadcaster connected with the event Subtle ambushing: themed advertising, venue-adjacent campaigns, or similar visual cues The legal analysis in each case turns on whether the marketing crosses from permissible event-based advertising into infringement, passing off, deception, or wrongful exploitation of goodwill, and the risk assessment is necessarily fact-specific. Thailand has no dedicated ambush marketing statute, so legality depends on execution. A campaign that merely comments on a public event may be permissible, but one that uses protected marks, creates consumer confusion, misrepresents sponsorship status, or makes unsubstantiated claims may trigger liability under various Thai laws, as laid out below. Ambush Marketing and Thailand’s Trademark Act The Trademark Act B.E. 2534 (1991) is the primary tool for addressing campaigns that use registered trademarks, event names, logos, mascots, or confusingly similar signs. The law gives registered trademark owners the exclusive right to use their mark for registered goods, and infringement risk arises when a nonsponsor uses an event mark or a confusingly similar sign in advertising. Even referential or playful use may create liability if it causes public confusion as to sponsorship or commercial connection. The law also preserves passing-off claims for unregistered marks. This matters because event names, taglines, or mascots may not always be