You are using an outdated browser and your browsing experience will not be optimal. Please update to the latest version of Microsoft Edge, Google Chrome or Mozilla Firefox. Install Microsoft Edge

May 2, 2012

Media, Advertising, and Entertainment Law Throughout the World 2012 – Vietnam Chapter

Multilaw and West (Thomson Reuters)

Published by Multilaw in association with West (a Thomson Reuters business), Media, Advertising, and Entertainment Law Throughout the World introduces international readers to the laws governing media, advertising, entertainment, and art in 43 countries, including Vietnam. The Vietnam chapter outlines the following issues:

  • Media Law: Sources, regulatory framework, defamation, invasion of privacy, and right of publicity
  • Advertising Law: Legal framework, false advertising, and third party trademarks and copyrights in advertising
  • Entertainment Law: Basic principles, statutes and case law, types of legal matters characterized as entertainment law
  • Art Law: Legal basis for artists’ rights, dealer-artist and purchaser-dealer relationships, art auctions, and legal issues regarding “stolen” artworks

Tilleke & Gibbins contributed this chapter as part of the firm’s participation in Multilaw, one of the world’s leading associations of independent law firms with over 60 member firms in more than 50 countries.

RELATED INSIGHTS​ 

August 26, 2021
Background In Thailand, bad-faith domain name registrations can present a unique challenge to brand owners. According to the current domain registration policy, Thai domain names can be based on the registered name of a company or organization, or on a registered trademark, depending on the domain name category. When Thailand’s domain name registrar, the Thai Network Information Centre Foundation (THNIC), considers applications for new domain names, it examines only whether the applicant meets these criteria – and not whether the application has been led in bad faith, such as when a registered company uses someone else’s registered trademark without authorization. Domain name registration in Thailand is a first-to-file system, so if all criteria are met, THNIC must allow registration. There are no opposition or cancellation proceedings, making it impossible for an interested person, as well as THNIC itself, to invalidate a Thai-registered domain name. Disputes between two legitimate owners Disputes sometimes arise between trademark owners and Thai-registered companies, such as third-party companies, local distributors, or even authorized trademark licensees who exploit the policy gap identified above. For instance, in a recent case a brand owner found that its Thailand distributor had been able to register a company name containing its registered trademark, and subsequently register such name as a domain name, without the trademark owner’s consent. Fortunately, the two parties had a strong existing business relationship as supplier and distributor; through amicable negotiation, the local distributor agreed to withdraw the disputed domain name. However, if both parties had insisted on their legitimate rights over the disputed name, the case would have had to proceed to court, as THNIC does not get involved in such disputes and offers no dispute resolution mechanisms. Navigating the options Trademark owners facing such a dispute have two options: initiating proceedings with the Intellectual Property
August 18, 2021
On July 15, 2021, Thailand’s Electronic Transactions Development Agency (ETDA) announced a public hearing for their draft royal decree to regulate digital platforms (particularly e-commerce and e-service platforms) that provide services to people in Thailand. The draft royal decree is to be issued under the country’s Electronic Transactions Act B.E. 2544 (2001) and will be of particular concern to digital platform operators, which are defined as operators of intermediary digital platforms that provide a connection space for platform users to offer goods, services, or intangible property via a computer network, regardless of whether a contract is made on the digital platform. The key elements of the current draft royal decree are as follows: Extraterritorial scope. Operators of digital platforms located outside Thailand may be subject to the royal decree if the platform is intended to provide services to people in Thailand (evidenced by actions such as inclusion of Thai language, Thai currency, Thai domain names, and so on). Appointment of a local representative. A foreign digital platform operator that falls under the extraterritorial scope of the royal decree must appoint a local representative in Thailand, without limitation of liability. Notification requirements. Regulated digital platform operators must notify the ETDA of their operations via an online submission channel. The ETDA will also develop an online channel for consumers to check or verify the list of regulated digital platform operators. Further notification requirements and procedures are to be prescribed by the ETDA later. Platform-related requirements. The draft royal decree also sets various platform-related requirements, depending on the size of the digital platform operator (to be specified later). These requirements relate to the following: Terms and conditions; Content display; Content rating; Feedback mechanisms; Dispute settlement; Access and use of data; Control of advertisements; Notice and takedown measures; User verification processes; Suspension of