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September 22, 2011

Managing IP Q&A: Patents in Thailand

Managing Intellectual Property

Patent owners who wish to seek protection in multiple countries are often faced with many questions, as each jurisdiction may have a unique set of requirements. To answer some of these questions and simplify the process, Managing Intellectual Property has published a series of Q&A guides that introduce the relevant procedures in several key jurisdictions.

Written by attorneys from the Tilleke & Gibbins intellectual property team, Managing IP Q&A: Patents in Thailand provides a helpful guide for inventors to navigate the patent process in Thailand. The publication, in Q&A format, covers the registration of patents, the scope of patent protection, enforcement of patent rights, and patent litigation.

Managing IP is a leading online and print provider of IP news and analysis. It covers all aspects of IP law and practice, focusing on the business and practical issues of importance to IP owners. For more information, please visit the Managing IP website.

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Franchising in Thailand has matured into a sizeable commercial sector, but the rules governing franchisor–franchisee relationships remain scattered across general legislation rather than consolidated in a dedicated franchise statute. In this environment, the decisions of the Trade Competition Commission of Thailand (TCCT) have emerged as valuable practical guidance. Thailand follows a civil-law system in which judicial and administrative decisions do not create binding precedent; however, past rulings are nonetheless influential. This article examines the most instructive recent TCCT decisions and distills the practical compliance considerations for franchisors and franchisees operating in Thailand. Postcontract Changes: Justified or Unfair? A recurring issue is whether a franchisor may alter the terms of engagement after contract execution. The TCCT has established that midterm modifications are not inherently unfair; the determinative factors are whether there was a reasonable business justification, adequate advance notice, and a transparent process. In a 2023 coffee franchise matter, for instance, the TCCT declined to find a violation where a franchisor increased raw material prices, noting the increase had been communicated in advance and supported by demonstrable cost pressures. A bubble tea franchise matter reinforces this principle. The TCCT found that postcontract mandatory purchases of branded syrup and flavorings were justified, as the agreement reserved the franchisor’s right to modify product requirements, the materials were sold at or below market prices, and the branded ingredients possessed distinctive qualities deemed essential to franchise quality. The complaint was dismissed, with the additional requirements characterized as a legitimate measure to preserve brand consistency. Considered together, these decisions indicate that post‑contract modifications will be evaluated against three criteria: (1) whether there is a legitimate business rationale, (2) whether adequate advance notice was provided, and (3) whether franchisees were treated equitably throughout the transition. Discriminatory Treatment: Are Renewals and Information Equal? A 2024 automotive dealership
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