Written for business operators who are new to the country, Intellectual Property in Thailand: Registration, Protection, Commercialization provides a helpful introduction to IP issues under Thai law. This Q&A guide reviews the legal framework for trademarks, patents, copyrights, and trade secrets, from registration processes through licensing and enforcement of rights. The guide also introduces IP owners to the benefits of intellectual asset management programs designed to help companies extract maximum value from their IP.
September 1, 2020
Trademark lawyers and brand owners generally agree that the process of filing a new application for trademark registration in Thailand is not always as straightforward as hoped. One of the greatest challenges for a trademark owner in this process is the discretion granted to the registrar and the Board of Trademarks when assessing the distinctiveness factor of a mark.