As detailed in our previous articles on Myanmar’s new Trademark Law (see here for example), under Myanmar’s new Trademark Law, all existing trademark owners who have recorded their rights under Myanmar’s old system must file new applications to protect their marks under the new law, or risk losing that protection.

With the growth of Vietnam’s economy and population, the country’s pharmaceutical market has become increasingly important. Vietnam is classified by the IQVIA Institute as a “pharmerging” market—a developing country with a relatively low per capita income but strong market growth potential for prescription medication. According to statistics from the Drug Administration of Vietnam (DAV), the sector will continue to see double-digit growth for the next five years, offering many opportunities for development.

International franchises have taken off in the past decade in Vietnam, with signs of some of the world’s most well-known consumer brands lining the streets and shopping centers of major cities. While franchising has become a common form of business in Vietnam, the country’s laws in this area are in a relatively early stage, which can lead to uncertainties for many businesses wishing to operate a franchise system in Vietnam.

In Thailand, many of the world’s most successful franchise models have established themselves to cater to the sophisticated Thai consumer.