Intellectual property rights owners are increasingly feeling the pressure from the counterfeit goods that are invading the global market. Societies worldwide also suffer, as countless people are either slaves to these criminal black marketers or victims of their faulty products. The second part of this two-part feature takes a look at some of the economic and social problems posed by counterfeiting and other IP rights violations.
September 1, 2020
In today’s fast-moving and highly competitive commercial environment, brand owners must ensure that their advertisements, while fulfilling their roles of promoting brands and increasing public recognition of products and services, do not violate any relevant laws or regulations. While this might seem straightforward and simple, advertising today can be a challenging task, and with advertisements instantly transmitted countrywide, failure to operate within the law can have consequences on a huge scale.