You are using an outdated browser and your browsing experience will not be optimal. Please update to the latest version of Microsoft Edge, Google Chrome or Mozilla Firefox. Install Microsoft Edge

August 25, 2016

The Department of Intellectual Property’s IP Roadmap for Thailand

Informed Counsel

On June 20, 2016, Thosapone Dansuputra, the Deputy Director-General of Thailand’s Department of Intellectual Property (DIP), made a speech on the DIP’s roadmap for IP reform in Thailand. During his speech, Mr. Dansuputra mentioned five core strategies that the Thai government would follow in order to enhance IP protection in the country. The strategies relate to the creation, commercialization, and protection of IP; the prevention and suppression of IP rights violations; and the protection of geographical indications.

To foster innovation and promote the creation of IP, Mr. Dansuputra stated that the government would encourage SMEs and startup businesses to use IP databases, including patent mapping services and patent search services. This would enable enterprises to understand the past and current trends of R&D and patent activities in a particular industry, and it would provide an added benefit to the DIP’s existing automated systems that support IP workflow administration, including patents (i.e., inventions, designs, and petty patents), copyright, trademarks, trade secrets, and geographical indications.

In order to provide support for IP rights holders to commercialize their IP rights, Mr. Dansuputra stated that government agencies would organize annual IP fairs and events, and the government would help local research institutions establish technology licensing offices. These offices would undertake patent searches to assess the novelty of innovations, market and commercialize inventions, and negotiate licenses.

As far as the protection of IP is concerned, the DIP faces a backlog of approximately 38,500 patent applications and 34,300 trademark applications. To reduce the backlog, while maintaining or improving overall patent quality, the DIP will implement work-sharing programs with other agencies and organizations, including universities, and adopt new procedures that speed up the examination process such as the ASEAN Patent Examination Co-operation program, a regional patent work-sharing program among ASEAN members. The DIP will also hire and train more examiners, to increase the number of patent examiners from 39 to 127, and increase the number of trademark examiners from 20 to 40. To further enhance IP protection, the DIP is currently in the process of amending laws to streamline patent and trademark registration procedures.

A number of initiatives have been undertaken to prevent and suppress IP rights violations under the supervision of the Suppression of Intellectual Property Infringement Subcommittee, chaired by the Deputy Prime Minister Prawit Wongsuwan. The initiatives include the promotion of IP rights among the general public, seeking cooperation of landlords and relevant agencies such as the Bangkok Metropolitan Administration Authority, the State Railway of Thailand, and shopping malls (e.g., MBK Center and Pantip Plaza), and more. To raise IP protection awareness, the DIP is collaborating with the Ministry of Education to incorporate IP subjects into school curriculums and in activity-based programs of primary, secondary, and vocational schools.

For the protection of geographical indications, Mr. Dansuputra stated that this is intended to promote the marketing of Thailand’s agricultural, handicraft, and artisan products. Appropriate and effective geographical indication protection systems help promote SMEs’ products by guaranteeing exclusivity over the use of their geographical indications, and helping those companies overcome marketing challenges such as obtaining consumer recognition and loyalty. Appropriate protection policies could help transform manufacturing from quantity-driven indicators to quality-based factors. The Thai government is also considering a brand-building strategy for geographical indications to promote particular regions as tourist destinations.

RELATED INSIGHTS​ 

July 27, 2026
Vietnam’s new E-Commerce Law, which took effect on 1 July 2026 along with its implementing Decree No. 248/2026/ND-CP (Decree 248), marks a significant development in the country’s approach to online intellectual property (IP) enforcement, reflecting a clear shift from a reactive model of intermediary liability to one that expects platforms to play a more active role in preventing infringement. From notice-and-takedown to platform responsibility The most significant change introduced by the E-Commerce Law is the transformation of the legal role of e-commerce platforms. The existing safe harbor provisions under the IP Law and the copyright notice-and-takedown regime established by Decree 17/2023/ND-CP (Decree 17) largely required intermediaries to act only after receiving notice of infringement. Once infringing content had been removed, the platform’s legal obligation was generally considered fulfilled. The new legislation adopts a fundamentally different approach. Article 17 of the E-Commerce Law requires intermediary platforms to screen information relating to goods and services before publication in order to prevent listings involving counterfeit or IP-infringing goods, and goods of unknown origin. Rather than relying exclusively on complaints from rights holders, platforms are now expected to implement preventive measures before infringing listings become publicly available. Decree 248 further requires platforms to update keyword filters based on recommendations issued by competent authorities. These filtering mechanisms are intended to prevent prohibited listings from appearing on the platform and represent a further move away from a purely complaint-driven enforcement model. The legislation also introduces Vietnam’s first statutory stay-down obligation. Under the E-Commerce Law and Decree 248, major digital platforms must maintain automated systems capable of reviewing, warning against, and removing unlawful listings while also implementing measures to prevent repeat violations, defined under Decree 248 as conduct that has previously been identified and handled by the platform, but continues to recur. This obligation addresses one
July 27, 2026
Tilleke & Gibbins’ intellectual property specialists have authored the Thailand chapter of Trade Secrets 2026 from Chambers and Partners. This global guide examines the legal frameworks governing trade secret protection, enforcement, and litigation across jurisdictions worldwide. The Thailand chapter provides a comprehensive overview of the country’s legal regime for protecting confidential business information, covering the legal framework, trade secret misappropriation, litigation procedures, remedies, and dispute resolution. Some topics covered include: Protectable trade secrets Reasonable measures to maintain secrecy Employee confidentiality Trade secret licensing Civil and criminal remedies Litigation procedures and injunctions Damages and other remedies Mediation and arbitration The guide also examines practical issues relating to safeguarding trade secrets, defending against allegations of misappropriation, and managing trade secret disputes in Thailand. Chambers and Partners’ Global Practice Guides provide in-house counsel with authoritative commentary on practical legal issues affecting business, enabling readers to compare legislation and procedures across multiple jurisdictions. The Thailand chapter of Trade Secrets 2026 is available as a PDF through the button below. The full guide can be accessed for free on the Chambers and Partners website.
July 27, 2026
In March 2025, Thailand’s Central Intellectual Property and International Trade Court (IP&IT Court) issued a landmark judgment in favor of Luckin Coffee, China’s leading retail coffee chain. The judgment marked a significant turnaround following earlier trademark litigation involving Luckin Coffee from 2021 to 2023 that had generated widespread public attention and raised questions about the protection available to legitimate foreign brand owners in Thailand. In a significant subsequent development, Thailand’s Court of Appeal for Specialized Cases has now affirmed the IP&IT Court’s judgment in its entirety. The appellate decision brings clarity to one of Thailand’s most closely watched trademark disputes. Significantly, this is the first case in Thailand to formally recognize the trademark squatting principle. The Court of Appeal confirmed that Luckin Coffee has a better right to the disputed mark and ordered cancellation of the defendants’ trademark registration—a key application of the “better right” doctrine. The court also upheld the substantial damages awarded at first instance, providing important guidance on assessing harm from systematic trademark squatting. Award-Winning Judgment Affirmed in Its Entirety The significance of the first-instance judgment extended beyond the outcome for Luckin Coffee. The IP&IT Court judgment was subsequently recognized in the IP&IT Court’s Distinguished Judgment Awards in 2025, reflecting the complexity, novelty, and legal significance of the issues considered in the case. The defendants nevertheless appealed the judgment, challenging several key aspects of the IP&IT Court’s decision. Luckin Coffee continued to entrust Tilleke & Gibbins as their sole attorney to pursue the case at the appellate level. After considering the defendants’ appeal and Luckin Coffee’s submissions in response, the Court of Appeal affirmed the first-instance judgment in its entirety. The judgment was announced on July 8, 2026. Better Right to the Marks The Court of Appeal confirmed Luckin Coffee’s superior rights. The orders include cancellation
July 24, 2026
As food innovation continues to accelerate, manufacturers are increasingly introducing ingredients derived from new sources, produced using novel technologies, or lacking a significant history of human consumption. While these innovations create new opportunities for the food industry, they also raise important questions regarding consumer safety. For this reason, many jurisdictions, including Thailand, the European Union, Australia and New Zealand, Canada, and Singapore, require a premarket safety assessment for novel food ingredients before they can be placed on the market. The objective of this assessment is to ensure that each ingredient is safe for its intended use and level of consumption, does not present toxicological, allergenic, microbiological, or nutritional concerns, and will not mislead consumers. Scientific authorities typically evaluate the ingredient’s identity, manufacturing process, composition, specifications, anticipated dietary exposure, toxicological information, nutritional impact, and history of use before determining whether it can be marketed. Against this background, the Thai Food and Drug Administration (FDA) recently took an important step toward improving regulatory transparency by publishing, for the first time, a consolidated public list of substances that have successfully completed the Thai FDA’s safety assessment process, including substances determined to be novel foods and those determined not to fall within the novel food category. The list identifies the approved substances, the corresponding manufacturers or importers, approval dates, and the approved conditions of use. Although the publication does not change the existing legal framework governing novel food approvals, it provides businesses with greater visibility into the Thai FDA’s regulatory precedents and the types of substances that have previously been accepted through the safety assessment process. The full announcement is available on the Thai FDA’s website. As the list is now publicly available, it also provides useful insight into the types of substances that have successfully completed the Thai FDA’s safety assessment process.