You are using an outdated browser and your browsing experience will not be optimal. Please update to the latest version of Microsoft Edge, Google Chrome or Mozilla Firefox. Install Microsoft Edge

May 15, 2020

Decree 35 Provides Important Guidance on Vietnam’s New Competition Law

On March 24, 2020, the government of Vietnam issued Decree No. 35/2020/ND-CP detailing a number of articles of the Competition Law (Decree 35). Decree 35 took effect on May 15, 2020, and provides much-needed elaboration on various ambiguous issues under the 2018 Competition Law, which has been in effect since July 1, 2019. Notably, it clarifies the conditions triggering the restrictions on anti-competitive agreements and economic concentration (e.g., M&A transactions).

1. Definition of Relevant Market

“Relevant market” is a key term used for determining whether entering into an agreement with anti-competitive elements or carrying out an M&A transaction would be restricted or subject to any requisite conditions under Vietnamese law. The definition of relevant market is based on the determination of the relevant product market and the relevant geographical market. Decree 35 provides new guidance for such determination by the National Competition Commission (NCC), the new competition authority.

For determination of the “relevant product market”, Decree 35 sets out new regulations for determining the interchangeability or substitutability of goods and services:

  • In terms of characteristics – Under the previous regulations, it could be argued that the factors to be considered to determine interchangeability were only suitable for goods, and did not sufficiently cover the characteristics of services. Decree 35 has sealed this gap and stipulates factors which could capture the characteristics of both goods and services, including features, compositions, technical functions, side effects on users, users’ absorbability, and/or other specific attributes and qualities.
  • In terms of price – Decree 35 newly sets out that goods/services are considered substitutable if the difference in price between the goods/services in similar transaction conditions is not greater than 5%. However, no definition of “similar transaction conditions” is given, making the application of this provision less straightforward than it may seem.

For determination of the “relevant geographical market”, Decree 35 introduces some new factors for determining the boundaries of geographic areas, including consumption habits and cost and time for customers to purchase goods/services.

2. Prohibited Anti-Competitive Agreements

According to Articles 12.3 and 12.4 of the 2018 Competition Law, various types of anti-competitive agreements will be prohibited if they cause or are likely to cause a “significant anti-competitive effect” in the market. Decree 35 provides the clarification that an anti-competitive agreement would not be considered to cause or be likely to cause such “significant anti-competitive effect” in the following cases:

  • For enterprises in the same relevant market, the combined market share of the enterprises intending to participate in the agreement is less than 5%.
  • For enterprises intending to participate in the agreement from different stages in the same chain of production, distribution, and supply of specific goods/services, the market share of each participating enterprise is less than 15%.

3. Restricted M&A Transactions

M&A Transactions Subject to Notification Requirement

According to the 2018 Competition Law, if an intended M&A transaction reaches any of the thresholds set out by law, the enterprises intending to participate in such transaction must submit a notification to the NCC prior to carrying out the transaction. Decree 35 sheds more light on these thresholds by determining that the thresholds triggering the notification requirement include the following:

  1. Total assets in the Vietnamese market of each enterprise intending to participate in the transaction, or the group of affiliated companies of which such enterprise is a member, is worth VND 3,000 billion (approximately USD 126.3 million) or more in the financial year preceding the planned year of the transaction; or
  2. Total revenue in the Vietnamese market of each enterprise intending to participate in the transaction, or the group of affiliated companies of which such enterprise is a member, is VND 3,000 billion (approximately USD 126.3 million) or more in the financial year preceding the planned year of the transaction; or
  3. Value of the transaction is at least VND 1,000 billion (approximately USD 42.1 million); or
  4. The combined market share of the enterprises intending to participate in the transaction is at least 20% of the relevant market in the financial year preceding the planned year of the transaction. It is worth noting that this combined market share threshold under Decree 35 is stricter than the threshold set out under the prior notification regime (30% to 50%).

The foregoing thresholds would change if the enterprises intending to participate in the M&A transaction are credit institutions, insurance companies, or securities companies.

This notification requirement is also applicable to M&A transactions implemented outside of Vietnam. In this case, the thresholds under (i), (ii) and (iv) above would be applied.

Prohibited M&A Transactions

As mentioned above, under the 2018 Competition Law, if an intended M&A transaction causes or is likely to cause a “significant anti-competitive effect,” such transaction will be prohibited. Decree 35 elaborates on this provision by providing that M&A transactions will be permitted (will not be considered to cause or be likely to cause a significant anti-competitive effect) if the combined market share of all entities intending to participate in the transaction is below 20% of the relevant market.

If the combined market share of all entities intending to participate in the transaction is 20% or above, the NCC will further assess whether such transaction is prohibited based on established criteria, including mathematical formulas.

For more information on Decree 35, please contact us at [email protected].

RELATED INSIGHTS​ 

August 7, 2024
A recent case at the Myanmar Competition Commission has set a significant precedent in the country’s approach to unfair competition practices. The case, involving a Thai manufacturer of cement grout and tile adhesive products and a local Myanmar producer, highlighted the Commission’s willingness to address issues of deceptive marketing and unfair competition. Background The case centered around a Thai manufacturer who has been distributing their cement grout and tile adhesive products in Myanmar for many years through local distribution agents. The company had established a well-known brand and a strong reputation for quality in the Myanmar market. In recent years, the Thai company discovered that a local individual in Myanmar was manufacturing and selling similar products with packaging nearly identical to their own. The local producer was using the same mark device, color, and packaging design themes, and the products contained deceptive information. Legal Proceedings After an initial cease-and-desist letter failed to resolve the issue, a complaint was submitted to the Myanmar Competition Commission. The case was notable because the Commission typically does not address issues of copying designs, marks, colors, or packaging themes. However, the complaint emphasized that the local individual was misleading customers and competing unfairly by using deceptive information and copying distinctive designs and themes. Lawyers from Tilleke & Gibbins, representing the Thai manufacturer, provided extensive documentation proving their client’s long-standing presence in the Myanmar market and the local individual’s deceptive practices. The Commission’s Investigation Committee conducted a thorough investigation, including market surveys and hearings involving both parties. Commission’s Decision After nearly a year of deliberation, on July 4, 2024, the Decision-Making Committee of the Myanmar Competition Commission ruled in favor of the Thai manufacturer. The decision required the local individual to: Immediately cease the production and distribution of cement grout and tile adhesive products bearing
March 25, 2024
Attorneys from Tilleke & Gibbins in Vietnam have provided an updated Vietnam chapter for Fashion Law 2024, a guide to law surrounding the business of fashion in jurisdictions around the world. The guide, which covers 20 key jurisdictions in the global fashion industry, offers insights into local legal frameworks for a range of issues, such as brand enforcement and protection, e-commerce and marketing, and sustainability. The Vietnam chapter of Fashion Law 2024 provides detailed information on the following topics: Main intellectual property rights for fashion products Contractual arrangements in manufacturing, distribution, and advertising Regulations and enforcement of online marketing Unfair competition rules and judicial interpretation Specific regulations on sustainability and ESG in fashion Special import and export rules for fashion products The full Vietnam chapter is available for free through the button below and on the Global Legal Post website. Tilleke & Gibbins also contributed the Thailand chapter to the guide.
March 25, 2024
Tilleke & Gibbins has provided an updated Thailand chapter for Fashion Law 2024 from Global Legal Post. The guide covers 20 key jurisdictions in the global fashion industry, offering insights into local legal frameworks surrounding issues such as brand enforcement and protection, e-commerce and marketing, and sustainability considerations. The Thailand chapter of Fashion Law 2024 provides detailed information on the following topics: Main intellectual property rights for fashion products Contractual arrangements in manufacturing, distribution, and advertising Regulations and enforcement of online marketing Unfair competition rules and judicial interpretation Specific regulations on sustainability and ESG in fashion Special import and export rules for fashion products The full Thailand chapter is available for free through the button below and on the Global Legal Post website. Tilleke & Gibbins also contributed the Vietnam chapter to the guide.
February 23, 2024
The newly released Licensing 2024 guide, published by Lexology Panoramic, features a chapter on Vietnam by four licensing specialists from Tilleke & Gibbins. The comparative guide provides companies and other interested readers with information on licensing law and practice in various countries around the world. Licensing 2024 provides detailed information on the following topics: Restrictions, laws and licensing arrangements Intellectual property issues: Paris Convention for the Protection of Industrial Property, contesting the validity of licensor’s IP rights, invalidity and expiry of IP rights, security interests, proceedings against third parties, sublicensing, jointly owned IP, first to file, scope of patent protection, trade secrets, copyright Software licensing: Perpetual licensing, legal requirements, user restrictions Royalties and payments, currency conversion, and taxes: Relevant legislation, restrictions, taxation of foreign licensors Competition law issues: Restrictions on trade, legal restrictions, and IP-related court rulings Indemnification, disclaimers, and damages: Prevalence and enforceability of indemnity provisions and contractual waivers of damages Termination: Right to terminate, impact of termination Bankruptcy: Impact of licensee or licensor bankruptcy Dispute resolution: Governing law, arbitration, enforceability, injunctive relief, contractual waivers The Vietnam chapter was authored by Linh Thi Mai Nguyen, partner and head of Tilleke & Gibbins’ trademark team in Vietnam; Son Thai Hoang, trademark executive; and Chi Lan Dang, associate, of Tilleke & Gibbins’ trademark team, along with corporate and commercial senior associate Tu Ngoc Trinh, who has extensive experience in franchising and competition law. The Vietnam chapter is available below as a PDF. Tilleke & Gibbins also contributed the Thailand chapter to Licensing 2024. Readers can gain 30 days of complementary access to the full Licensing 2024 guide and the rest of Lexology Panoramic’s varied offerings through this link.