Thailand’s Personal Data Protection Act B.E. 2562 (2019) (the PDPA) is currently due to become fully effective on May 27, 2020. However, due to the current COVID-19 pandemic, business operators in Thailand have raised concerns about their ability to fully comply with the obligations, and pressed the government to consider the negative impact that hasty enforcement may have on businesses. On the other hand, postponing the PDPA could adversely impact data subjects’ consumer protection rights and human rights, which the government has a duty to protect.