You are using an outdated browser and your browsing experience will not be optimal. Please update to the latest version of Microsoft Edge, Google Chrome or Mozilla Firefox. Install Microsoft Edge

July 12, 2023

Circular 06 Sets Out Guidance for VOD Content Providers in Vietnam

On June 30, 2023, Vietnam’s Ministry of Information and Communications (MIC) issued Circular No. 06/2003/TT-BTTTT to provide implementing guidelines for Decree 71 on editing, ratings, and warnings for video on demand (VOD) sports and entertainment content provided over radio and TV services. Circular 06 will take effect on August 15, 2023.

Because Decree 71 allows VOD providers to self-edit and self-rate this type of content, it is important for them to know how the process is regulated in order to fully comply before providing VOD sports and entertainment programs to Vietnamese users.

Under Circular 06, radio and TV service providers are required to display ratings and warnings on their programs, following the principles set out in the circular. These service providers must also compile dossiers in a stipulated form on the editing, ratings, and warnings of their programs for reporting to the authority and inspection.

The main contents of Circular 06 are as follows.

1. Content Editing

The main principles for editing VOD sports and entertainment programs include:

  • Protection of children and other vulnerable people from inappropriate or potentially harmful content.
  • Removal of all illegal/prohibited content, as well as content related to controversial issues or issues not recognized by Vietnamese law.
  • Removal of content or dialogue that disparages the origins of others or makes fun of others’ physical weaknesses, and content that is contrary to Vietnamese culture, morality and fine customs and traditions;
  • Removal of programs if it is discovered during the editing process that in the program or at the venue of the event, there are images or activities violating the prohibitions of the law, violating Vietnamese fine customs and traditions, or containing sensitive political elements.

In addition to compliance with the above-mentioned principles, sports and entertainment programs related to health, education, and online gaming must additionally meet the requirements of relevant specialized laws.

 

2. Content Ratings

Under Circular 06, the principles for rating of programs are based on the manner of expression; specific situations and contexts; interactivity; frequency; duration; level of detail of images, sound, lighting, and dialogue; and the level of impact of the program on the audience, in which the importance of the context and the level of impact on the audience are priority factors in rating of the programs.

The factors for rating programs include topic and content; violence; nudity and sex; drugs, stimulants and addictive substances; horror; vulgar images, sounds, and language; and dangerous behavior that is easy to imitate.

Programs are rated at a lower level when:

  • The program content is depicted verbally rather than visually; or
  • The images and words of the program have a low impact on the audience.

Programs are rated at a more stringent level when the program content:

  • Contains more details, including close-ups and slow motion;
  • Uses highlighting techniques such as lighting, perspective, and resolution;
  • Uses special effects such as light, sound, noise, resolution, color, image size, characteristics, and tones;
  • Is realistic instead of stylized; and
  • Encourages interaction.

There are six categories of program rating, based on the age range of the audience the program is eligible to be disseminated to:

  • P rated: All ages
  • K rated: Under 13 years old, provided that they are with their parents or guardians
  • T13 rated (13+): From 13 years old or older
  • T16 rated (16+): From 16 years old or older
  • T18 rated (18+): From 18 years old or older
  • C rated: Prohibited from dissemination on TV services

For programs at the borderline between levels, if the program has a way of handling situation and results which sends a message of education, humanity, praise of moral and social values, and/or has a positive impact on the audience, it will be considered to be rated at a lower level.

Further details on the program ratings are provided in an appendix to the circular.

Rating descriptors of programs are to be displayed according to the following principles:

  • The rating must be displayed clearly and prominently in the program introduction/display folder on the device’s screen interface so that the audience can make a decision to listen to or watch the program provided on the service.
  • For TV programs and audiovisual programs: The rating must continuously appear in the upper left or right corner of the screen during the program broadcast, ensuring that it does not overlap with the service icons or other icons.
  • For radio programs and audio-only programs: There is no need to display the rating during the program broadcast.

 

3. Content Warnings

Circular 06 provides the following principles for content warnings:

  • For programs rated from K to T18: Warnings must be displayed.
  • For entertainment programs that are reality TV shows; art performances; TV talent contests; exhibitions of risky and dangerous acts, with the risk of causing injury; or fictional TV shows, shows based on real-life events; sports programs in extreme sports, combat sports, and martial arts with violent or/and dangerous nature: A warning text must appear at least three seconds before the time of the act or content subject to the warning, and the text must be maintained throughout the act so that viewers do not imitate and follow the acts in these programs. The warning is to be displayed at the bottom of the screen of the device during broadcast, ensuring that it does not overlap with the service icons or other icons.

The display of warning text must be done immediately at the start of the broadcast and during the broadcast of the program using one or more appropriate methods, including but not limited to verbal or written warnings.

For TV programs and audiovisual programs, a written or verbal warning must be displayed/played no later than three seconds after the start of the broadcast; and display at least one more warning text during the broadcast for programs with a duration of less than 30 minutes, display the warning text at least two more times for programs with a duration of 30 minutes or more. The display position of the warning text is right below the rating icon of the programs.

For radio programs and audio-only programs, a verbal warning must be played immediately at the start of the broadcast.

 

4. Technical Measures

Radio and TV service providers must implement technical and technological measures to manage their content to comply with requirements. In particular, they are required to:

  • Control on the playout server programs that have been edited, rated, and had warnings attached and monitor viewers and listeners by mandatory login of personal information before listening to or viewing programs; allow listeners and viewers to control access by setting the right to restrict listening and viewing according to their needs.
  • Fully archive the provided programs on the storage device system for a period of 30 days to serve the purpose of authorities’ inspection.
  • Edit programs through a delayed server for entertainment programs that are broadcast at the same time as the original program.

RELATED INSIGHTS​ 

March 5, 2026
Thailand’s Securities and Exchange Commission (SEC) has filed a criminal complaint against a licensed digital asset broker, its overseas trading platform, and its executives for allegedly operating an unlicensed digital asset exchange targeting Thai customers. The case marks an escalation in the SEC’s enforcement efforts against unlicensed offshore platforms that attempt to serve Thai users through local licensed entities. Criminal Complaint On February 20, 2026, the SEC filed a criminal complaint with the Economic Crime Suppression Division against a local licensed digital asset broker, its overseas global trading platform, and its executives. The SEC alleges that the parties violated the Digital Asset Business Emergency Decree B.E. 2561 (2018) by cooperatively operating a digital asset exchange business on a cross-border basis since 2023 without the required SEC license. According to the SEC, the local broker promoted the overseas platform’s services to the public through Thai-language posts on social media channels, with services available exclusively to customers residing in Thailand. Access to the global platform was provided through the local broker’s website and mobile application. Customers who registered for the local broker’s services were automatically granted access to the global platform without having to undergo a separate identity verification process. The SEC also found that the local broker provided back-office system support services to the global platform. The SEC considers these activities to constitute joint operation of an unlicensed digital asset exchange. The former executives of the local broker are being held liable as the responsible persons during the relevant period. The SEC emphasized that the complaint initiates the criminal process, and the decision to prosecute or convict the accused parties will ultimately be made by law enforcement authorities and the criminal courts. Platform Blocking The SEC has also coordinated with the Ministry of Digital Economy and Society to block public
February 27, 2026
The Bank of Thailand (BOT) has officially implemented a new regulatory framework supervising systemically important retail payment systems (SIRPS), effective February 21, 2026, with PromptPay being the first payment system designated as a SIRPS. Under this new set of regulations, the BOT may designate payment systems under the Payment Systems Act B.E. 2560 (2017) as SIRPSs based on quantitative and qualitative assessments. Once a system is designated as a SIRPS, the operator becomes subject to expanded supervisory obligations beyond the general requirements of the Payment Systems Act. Enhanced Supervisory Requirements SIRPS operators must comply with a heightened supervisory regime across three key areas, outlined below. 1. Governance SIRPS operators must maintain robust and transparent governance structures, including: Balanced board composition, with at least one-third of the board comprising independent directors who represent stakeholders in the system (such as payment service providers, consumers, and experts). Independent directors may serve for no more than two consecutive terms. Subcommittees to assist the board in overseeing compliance, policy implementation, and operational strategy. Clear separation between executives responsible for risk and information security and those overseeing day-to-day business operations. Risk Management and System SecuritySIRPS operators must implement comprehensive risk management frameworks, including: Clear service agreements between the SIRPS operator and its direct participants (payment service providers who connect directly to the SIRPS), defining roles and responsibilities among stakeholders. These agreements must include obligations for direct SIRPS participants to supervise any indirect participants they onboard to ensure compliance with service agreements and business rules. A business continuity plan covering both IT and non-IT aspects, with annual review. The SIRPS must target service availability comparable to international payment infrastructures, including the ability to recover operations within two hours of a disruption and to maintain scalable operational capacity. Tools and controls to monitor and manage material or
February 26, 2026
Thailand is preparing to offer new tools for intellectual property enforcement as the Electronic Transactions Development Agency (ETDA) recently released for public consultation a draft notification requiring social media platforms to verify user identities and conduct know-your-customer (KYC) checks on advertisers. The draft Notification of the Electronic Transactions Commission on Measures to Prevent Technological Crimes for Social Media Service Providers, which is to be issued under the Emergency Decree on Measures for the Prevention and Suppression of Technological Crimes B.E. 2566 (2023), as amended in 2025, primarily aims to combat online fraud and technology-related crimes. However, its new obligations also provide IP owners with valuable tools to identify anonymous infringers. Key Regulatory Mandates The draft notification imposes several verification requirements on social media platforms operating in Thailand. These requirements also strengthen IP rights holders’ ability to identify anonymous infringers, as platforms must: Verify user identities through registered phone numbers and link all accounts to verifiable identities. Conduct KYC checks on advertisers, including individuals, companies, and any third-party payers. Perform heightened identity checks for high-risk or repeat offenders before publishing advertisements. Promptly remove content flagged by the Anti-Technology Crime Division and prescreen advertisements for prohibited or high-risk content. How IP Owners Can Use This Notification for Enforcement The phone number–based verification requirement enables IP owners to work more effectively with enforcement authorities in tracing individuals or entities responsible for infringing content. The comprehensive advertiser KYC obligations, including mandatory disclosure of third-party payment sources, create a clear audit trail even when bad actors attempt to obscure their identity through intermediaries or shell accounts. This traceability is essential for pursuing damages and dismantling organized counterfeit operations. The ETDA is now considering adjustments to the draft notification after receiving comments during the public consultation period, which ended on February 2, 2026. Following finalization
February 23, 2026
On February 17, 2026, Thailand’s Personal Data Protection Committee (PDPC) released its draft Guidelines on Personal Data Protection in the Development and Use of Artificial Intelligence. The draft guidelines, which translate data controller and data processor compliance obligations under the Personal Data Protection Act (PDPA) into measures tailored to AI development and deployment, are open for public comment until February 25, 2026. At a public hearing session on the draft guidelines held on February 19, the PDPC emphasized that its approach to AI is not to hinder innovation but to develop practical guidance supporting safe deployment while ensuring data protection. Although the guidelines are not legally binding, they indicate the regulator’s expectations and the likely direction of interpretation and enforcement. Scope of Application and Role of Stakeholders The guidelines will apply to all data controllers and data processors in Thailand, and to overseas data controllers and data processors whose data processing falls within the extraterritorial scope of the PDPA. The draft guidelines distinguish the roles of parties involved in AI deployment. Users of AI who determine the purpose of use and designate the input data, and retain outputs generated by the AI, are considered data controllers. In contrast, AI model providers or system integrators that process personal data under the instructions of the data controller are generally regarded as data processors. However, if an AI model provider utilizes user data for its own purposes, such as model fine-tuning or training, it may instead be classified as a data controller. Key Obligations for AI Data Collection and Use The basic principles of data processing under the PDPA must be maintained throughout the AI implementation lifecycle, from design to decommissioning, emphasizing accountability and privacy-by-design principles. The draft guidelines also stipulate the following: Data processing agreements (DPAs) should include model training prohibitions,