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August 11, 2015

The BigChilli Magazine: Unreal! Welcome to Thailand’s Shocking World of Fakes

The BigChilli

Suebsiri Taweepon, an attorney-at-law in Tilleke & Gibbins’ intellectual property group, was interviewed by The BigChilli  magazine for his thoughts on counterfeiting in Thailand. His comments appeared in an article named “Unreal! Welcome to Thailand’s Shocking World of Fakes,” which also featured Tilleke & Gibbins’ Museum of Counterfeit Goods.

Speaking on the proliferation of counterfeit goods through the Internet, Suebsiri said, “many IP-infringing products like movies, music, and apparel are now offered for sale online, and sellers now use social media to facilitate communication with customers. This makes it easier for the sellers, and also more difficult for IP owners and government authorities to track them down.”

Many such counterfeit products can be found in Tilleke & Gibbins’ Museum of Counterfeit Goods. “The museum has about 700 items on display and around 4,000 in storage,” Suebsiri said. Also, many of the fake goods on display relate to a significant case handled by Tilleke & Gibbins. “Four years ago we were representing a sportswear company and we seized over 100,000 clothing items.” Continuing, Suebsiri said that a lot of manpower is needed when counterfeit products are seized in a warehouse, and “we have many lawyers reviewing all the documents and going back and forth to the court for the purpose of obtaining an Anton Piller order,” which allows enforcement offers to search premises and seize evidence without prior warning.

Commenting on how the average consumer can identify whether a product is genuine or not, Suebsiri said, “if the product is too cheap, it is almost always a fake. Another way to detect counterfeit items is to compare the instructions or manufacturer’s specifications inside the box,” he continued. “For example, the lot number should be identical on the product and in the packaging. Another red flag for the consumer should be when the packaging is damaged or the color is not right.”

The BigChilli  is a Thailand-based lifestyle, business, and educational magazine. If you would like to read the full interview, please visit The BigChilli website.

RELATED INSIGHTS​ 

May 30, 2012
After a visit to the Museum of Counterfeit Goods by a reporter of the Hong Kong Economic Times earlier this year, a Chinese-language article was published in April, covering the purpose of the museum and Tilleke & Gibbins’ range of IP clients. Building on an interview with Wiramrudee (Pink) Mokkhavesa, an attorney-at-law in the Tilleke & Gibbins IP group, the article also details the various forms of IP infringement displayed at the museum, the most common counterfeit products found in Thailand, and penalties for the purchase of such goods.
May 25, 2012
An interview with Yuwadee Thean-ngarm, an attorney-at-law in the Tilleke & Gibbins intellectual property team, will be featured in the Bangkok Metro News, produced by Nine Plus Television Co., Ltd. During the interview, Yuwadee will discuss current issues relating to counterfeit goods in Thailand, and she will provide viewers with an introduction to the Tilleke & Gibbins Museum of Counterfeit Goods. The program will be broadcasted in a series of six ten-minute segments from Monday, May 28, to Monday, June 4, and will air at 11.30 a.m. daily on TrueVisions 76.
April 19, 2012
To commemorate World Intellectual Property Day, the American Chamber of Commerce in Ho Chi Minh City and Tilleke & Gibbins are joining forces to host a seminar on counterfeit goods and intellectual property rights in Vietnam, featuring guest speaker Dr. Pham Hong Quat from the Ministry of Science and Technology. The event will take place at noon on April 25 at the Renaissance Riverside Hotel in Ho Chi Minh City.
April 10, 2012
Counterfeiting is a severe danger to brands in emerging markets, damaging not only revenues but also the brand promise that underpins the profitability of most global firms. Counterfeiters have extended their reach to virtually every kind of product, from pharmaceuticals and IT products to music, software, and fast-moving consumer goods. While some companies have been aggressive in battling counterfeits, progress has been uneven, sporadic, and easily reversible.