You are using an outdated browser and your browsing experience will not be optimal. Please update to the latest version of Microsoft Edge, Google Chrome or Mozilla Firefox. Install Microsoft Edge

March 4, 2021

A Closer Look at Series Marks Under Myanmar’s New Trademark Law

Subscribe to Updates
Managing Intellectual Property

Myanmar, which is now more than halfway through the scheduled soft opening of its Intellectual Property Department (IPD) under the country’s New Trademark Law, is well on its way to the full realization of its plans for a modernized IP system operating on par with international standards. As the first of four IP-related laws passed in 2019, the ongoing implementation of the Trademark Law affects definitions of trademarks and types of trademark applications.

Section 2 of the law defines a “mark” as “either a visible sign or a combination of signs, including one’s own names, alphabet letters, numbers, graphical representations, or compositions of color and tints to distinguish the goods or services of an enterprise from those of another enterprise. Within this scope, trademark, service mark, collective mark and certification mark are also included.

The ‘series mark’ consists of a number of these marks, which resemble each other on the material particulars, but may differ in some aspect—for instance, a mark with different color variations. However, there is no specific definition of what makes up a series mark in the Trademark Law itself, and there has also not yet been any clear guidance on the issue.

The Trademark Rules, which set the guidelines for the trademark application and registration procedures, are still in the process of being finalized, are expected to include information on the possibility of filing series marks under the soft opening period. On December 29 2020, the IPD held a workshop to clarify various issues, and informed attendees that applications containing more than one trademark in a single application are prohibited under the new system. However, this seemed to contradict the Ministry of Commerce’s Order No. 63/2020, which had declared that the refiling of old marks under the soft opening period of the new Trademark Law had to be identical to the corresponding marks that were filed at the Office of the Registration of Deeds (ORD) under the old system. Some of these filings include series marks, or applications that contain multiple trademarks.

When this potential discrepancy was pointed out, the IPD responded by suggesting that this announcement did not prohibit to file the trademark under the new system during the soft opening, but the applicants can still reserve the right under this period by filing the relevant marks as single trademarks. That is, marks that were filed and registered at the ORD as series marks can be refiled as separate applications—one for each mark. Alternatively, holders of a previously filed series mark could choose to file only one mark out of the series during the soft-opening period, and then file the rest at a later date. Furthermore, the IPD emphasized that regardless of the actions taken, all applications filed during the soft-opening period will be accorded the same filing date, which will be that of the grand opening.

This uncertainty over series marks and the subsequent clarification is an example of the many issues that the IPD has worked to iron out during the soft-opening period. It should also be seen as a normal process in the monumental task of a country overhauling its IP system, and a sign that the authorities are following through on their aims by working to settle questions and smooth the way for a fully operational system of filing and registering trademarks.

This article first appeared in Managing Intellectual Property.

Download Full Article
Related Professionals

Industries

Consumer Products

Practices

Intellectual Property

Location

RELATED INSIGHTS​ 

April 20, 2023
Food safety is one important area of focus as Cambodia continues to improve its regulatory framework surrounding consumer protection. Last year, the new Law on Food Safety set out the main principles to regulate the food sector, providing general rights and obligations of food businesses and requirements for food products traded in Cambodia. Then in the first months of 2023, two implementing regulations were issued to clarify the overarching principles of the Law on Food Safety, as well as its enforcement mechanisms. The adoption of these enforcement-related regulations is once again a clear signal to the market that the Cambodian government is taking the enforcement of consumer protection laws seriously. Food Surveillance, Seizure, and Recalls The first of these implementing regulations was Sub-Decree No. 13 on the Conditions, Formalities and Procedures for Food Surveillance and Seizure, dated January 6, 2023 (SD 13), followed the next month by Prakas No. 080 on the Forms and Procedures to Seize Unsafe Foods or Foods Not Complying with Technical Regulations, dated February 22, 2023 (Prakas 80). These implementing regulations give clarity on how the authorities will monitor and inspect the food sector, and in what cases the authorities may resort to recalls or seizure of foods. Prakas 80 also provides the necessary paperwork for both inspecting officers and companies to use when reporting on unsafe foods to authorities and the public. Lastly, the regulations further clarify the obligations for food businesses and the penalties for noncompliance. The Consumer Protection, Competition, and Fraud Repression Directorate-General (CCF) of the Ministry of Commerce takes a key role as the main enforcement authority under the regulations. The CCF receives reports on unsafe foods, manages voluntary recalls, publishes warnings to the public regarding unsafe foods, seizes unsafe or otherwise noncompliant goods, and applies the administrative fines and penalties
Read More
March 7, 2023
Intellectual property experts from Tilleke & Gibbins’ Hanoi office have written the Vietnam chapter of Practical Law Company’s Copyright Litigation Global Guide 2023, a high-level comparative overview of laws and regulations related to copyright law presented in an easy to read Q&A format. The Vietnam chapter, which includes changes introduced by the latest amendment of Vietnam’s Intellectual Property Law, covers the following topics and more: Sources of law and the court system Types of works that can be protected by copyright Acts that constitute copyright infringement Parties to litigation Enforcement options Procedure in civil courts To read the Vietnam chapter, please visit the Practical Law website or click on the link below.
Read More
March 1, 2023
In Cambodia, the Ministry of Commerce takes the lead on many consumer protection matters, issuing and enforcing regulations that contribute greatly to a fairer and more transparent legal framework. The regulations protect consumers while simultaneously creating a more a level playing field for businesses. On September 2, 2022, the ministry issued a new regulation concerning household chemical products. The regulation, named Prakas No. 192 on the Requirements for the Labeling of Household Chemical Products, is another big leap forward in light of the consumer protection framework that the Cambodian government has been rapidly updating in recent years. Interesting issues in the regulation include household chemical product classification, labeling and language requirements, product storage requirements, recall requirements, and obligations for companies engaging in business activities related to household chemicals. In addition, the regulation reminds household chemicals businesses operating online of the need to obtain additional e-commerce licensing. Cambodia’s consumer protection authority, the Consumer Protection, Competition and Fraud Repression Directorate-General—commonly known as the CCF—has already started to enforce the new regulation, as the three-month transition period under the regulation has now passed. Classifying and Defining Household Chemicals The regulation classifies household chemicals into three groups based on the product’s purpose—namely detergents, pesticides, and substances for home and garden protection. There is also a separate list of household chemicals identified as “chemicals not allowed for use in food.” This list is just a reminder, as existing legislation already prohibits the use of the identified chemicals in food. The regulation defines household chemicals as finished chemical products, or chemical additives to products, that can be harmful to health and that have one of the three purposes mentioned above. The regulation further states that the products are for use in “normal life,” such as in homes, workshops, or gardens, or for other public use.
Read More
February 28, 2023
Influencer marketing and the creation of sponsored content is an increasingly popular way for brands to reach their target audience. Although there is no universal definition of an “influencer,” the term is broadly used to describe people who are able to affect purchasing decisions of others through their relationship with their audience. In the context of social media and the creator economy, influencers are usually people with significant followings on platforms such as Instagram, TikTok, Twitch, or YouTube who are viewed as celebrities, opinion leaders, trendsetters, or experts in their respective field. Based on a study conducted by Nielsen in 2022, 80% of social media users in Asia who follow influencers are likely to purchase products recommended by the influencers. Brand owners should be aware of five key legal considerations when entering into influencer marketing agreements. 1. Making informed decisions through due diligence Every collaboration with an influencer is a business relationship. Brands must conduct thorough due diligence on potential influencers prior to engaging them. This may include deep dives into the individual’s old social media posts, as well as requests for disclosure of prior controversial incidents and existing brand associations. For example, a health and fitness brand may not want—for both legal and commercial reasons—to be publicly associated with an influencer who is a brand ambassador of electronic cigarettes, no matter how impressive the latter’s Instagram following or deadlift record is. Brands should also ensure that their influencer marketing agreements include relevant representations and warranties that the influencer has not and will not commit a crime or act in a way that may cause negative publicity for the brand. This may include racist, extremist, homophobic, violent, or misogynistic acts, or any other acts that are obscene or against public order. 2. Clearly defining the scope of engagement Brands
Read More