November 27, 2017
The scope of Thailand’s intellectual property protections was recently widened, with the new definition of marks going beyond the visual elements of a mark to include those possessing auditory characteristics. This brings Thailand in line with scores of other jurisdictions that already allow trademark registration for sound marks.The amended Trademark Act B.E. 2534 (1991) was implemented on July 28, 2016, and now includes “sound” as a category of mark. Section 4, paragraph 1 of the Act now states that: