On May 27, Tilleke & Gibbins hosted a webinar titled “Madrid Protocol – Issues and Challenges in Cambodia, Indonesia, Laos, Thailand, and Vietnam,” to provide global brand owners an overview of the key requirements and challenges of using the Madrid Protocol system for trademark applications in Southeast Asia. During the session, members of the firm’s regional intellectual property practice—Linh Thi Mai Nguyen, Michelle Ray-Jones, Rina Sinaga, Sokmean Chea, and Somboon Earterasarun—discussed local complexities that affect applications through the international trademark system, including: substantive examination procedures in Cambodia, Indonesia, Laos, Thailand, and Vietnam; common Madrid Protocol application issues in each respective jurisdiction; and core differences between national and international trademark protection around Southeast Asia. As global brand owners confront a high rate of trademark application refusals in Southeast Asia, the speakers also offered practical techniques that Madrid applicants can implement to minimize this risk in their international applications. The webinar is now available to watch online, free of charge, below.