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消費財

消費財

Key Contacts

カンボジア

インドネシア

ラオス

ミャンマー

タイ

ベトナム

OVERVIEW

成長著しい東南アジア市場に クライアントの製品を導入するお手伝いをします。

当事務所の消費財チームは、東南アジアでクライアントが製品を商業化するためのあらゆる場面においてクライアントのパートナーとなります。

製品コンセプトの確立やデザイン企画の段階では、特許や商標サービスを通じてクライアントの知的財産を保護し、市場調査や商業化サービスを通じて市場参入や製品発売への道筋をつけるお手伝いをします。

製品化の段階では、製造拠点や倉庫の確保につきお手伝いし、現地パートナーとの合弁事業の立ち上げ、規制に関する法務調査などを通して、お客様の製品が合法で、収益性の高いものとなるべくサポートいたします。 製品の生産開始後には、継続的に労働・雇用問題についてアドバイスするとともに、製品を世界中の市場で販売していくためにライセンス、流通、フランチャイズ関連の契約についてもサポートしてまいります

万が一、何か問題が発生した場合には、当事務所の紛争解決チームがお客様の市場での評価・評判を守るためにサポートをいたします。当事務所は、世界の大手ブランドと協力・協同して、製品のリコールを実施したり、集団訴訟などにおいてクライアントを弁護してきた経験があります。

当事務所のいくつかの分野にわたる弁護士が、1つのチームとして、製品に関する深い理解をもとに、東南アジアにおけるクライアントのビジネス展開をサポートしてまいります。

Experience

  • Retained by one of Southeast Asia’s largest manufacturers of alcoholic and non-alcoholic beverages to handle their trademark portfolio and labelling requirements across all six of our jurisdictions.
  • Represented the Myanmar subsidiary of a Thai garment manufacturer with over 4,000 total employees in preparing a successful appeal for a complex and highly publicized arbitration between our client and 260 of their employees in Myanmar in relation to a massive strike based on 23 labor demands including wage increase, skills bonus, full-time jobs for temporary staff, and shuttle transportation, among others.
  • Advised the Thai subsidiary of a major Japanese automaker on a number of claims related to allegedly defective airbags.
    The claimants argued that they were injured after airbags deployed with excessive force when they were involved in accidents while driving the automaker’s vehicles. The claimants claimed damages and demanded that our client initiated recalls of its vehicles in Thailand. Through our representation, all cases were successfully settled for a nominal amount.
  • Our franchising practice is one of the most active in Southeast Asia, assisting clients with every stage of bringing their franchises to the region, providing preliminary advice on regulations, market entry, and trademark protection; drafting, advising on, and translating franchise disclosure documents and franchise agreements to file for registration with local regulators; and providing ongoing advice once the local franchises have been sold and established.
  • Retained to advise a world-leading multinational luxury goods corporation on a wide range of corporate and commercial matters related to their business operations in Thailand, including the establishment and operation of it’s retail operations in Bangkok’s luxury malls, and the recent closure of a snake farm in Thailand.
  • Advising a multinational food manufacturing company on their plans to launch a contest in which Thai consumers would be entitled to participate. As the contest operator is domiciled in Singapore and the company’s Thai affiliate is not involved, they initially approached us about the general legal implications of a foreign entity administering such a contest. This uncovered complex Thai tax implications on the prizes that would be awarded under the contest. We advised the client on the various rules and regulations that they need to be aware of in order to run their contest and remain fully compliant with Thai tax laws.
  • Retained by the world’s largest coffee chain to enforce its IP rights in Cambodia and Laos by continuously monitoring the Cambodian market, providing our client with sighting reports, and taking action to prevent the dissemination of counterfeits in the country.
  • Representing one of the world’s largest producers and sellers of vitamins, minerals and nutritional supplements in claims before the Thai Customs Department om a dispute over the application of internationally accepted rules of origin in calculating whether products imported for distribution in Thailand qualify for tax exemptions under ASEAN member trade agreements. Significantly, this matter involves complexity in the interpretation of rules of origin, as only significantly small percentages of our client’s product ingredients originate from countries not subject to tax exemptions.
  • Advised Red Bull, a leading energy drink maker, on an intercompany trademark license registration between Red Bull AG and Red Bull Asia FZE. The client wanted to update the addendum to an existing agreement to include Red Bull’s entire Indonesian trademark portfolio.
  • Tilleke & Gibbins regularly organizes product identification training sessions across Southeast Asia for our IP practitioners and clients to come together and train local officers on how to differentiate genuine products from counterfeit products for some of the world’s leading brand owners. Through these events, we help support educational programs, enhance border control measures, strengthen IP protection for our clients, and build collaborative relationships with officials from the operational to the executive level.
  • Representing a Brazilian footwear manufacturer in enforcement action to prevent online counterfeiting in Cambodia.

弁護士・専門家

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